November 15, 19376

Myre Curtis We McGraw,
McGraw-Hill Book Coe,
330 West 42nd Ste,
New York Citys

Dear Mire McGrew:

4 This will acknowledge your favor of the 12th instants,
I wrote Mrs Marion Miller, of Lowe and Campbell, asking thet
he send you a copy of his publication, The Coash, and this
morning I received a letter from him saying that he had sent
it on to yous Doubtless you have it in your possession at the

‘present tines

: I saw the write-up of Herb McCracken's in his Scholastic .
Coach on BETTER BASKETBALL, and I thought he did a fine jobe

I think. the Lowe and Campbell setup, which involves
distribution all over the United States, is also splendid. You
(can count on Lowe and Campbell.

Mre Clyde E. McBride, of the Kansas City Star, will
give a splendid write-up, as well as the other papers in this
area. McBride's circulation is a quarter million a day and it
covers Kansas, Missouri, Nebraska and Oklahoma. However, each
sport writer will cover "his territory in the smaller cities
which will appeal particularly to their own readers.

I will have a list of the boys who helped with the
demonstration pictures in the book. I will send this in the
next few days. We perhaps will have some additional names we
will want to suimit of individueis who are in a position to
help us publicize the book.

I wish you would especially refer to page 5 of The
Coach and see the distribution by territory that Lowe and Campe-
bell Athletic Goods Company hase You will notice the east is
well represented by Horace Partridge in Boston end Philadelphia,
Treman-King Athletic Goods Company at Pittsburgh, Washington —
and Syracuse, and the original Lowe and Campbell set-up covering
ava Ghaeed aoa, a I think it is a pretty gond cover=

ne See Rees, Sees eee ee ee