October 25, 1937.

lir, Curtis W, McGraw,
licGraweHill Book Coe,
5350 Yest 42nd Street,
New York City, Neve

Dear ir, licGraw:

“ Thank you very much for your letter of
October 20, with enclosures, I like both illustrations —
very much. I am sending them back to you enthusiastically,
O. K.ing them both. I agree with you that the lay-out wi
be a most attractive and excellent one. Saturday I returned
_ @ll the enclosures with the exception of the complimentary
copy list of Bierman’s “Winning Football",

I want to study this list a few days, if
it is agreeable to you, and I will add my suggestions and
coments on some of this group that I know personally, and
i will add others and give you a reason for suggesting them,

: I notice that you are t calling the
book "Better Basketball", Did we both not agree that we
would call it “Better Basketball, Incorporating Technique,
Tactics and Tales"? I do not want to appear tenaciously
contrary over this thing, but the sub-title of “Technique,
Tactics and Tales" carriss a lot more sales value than :
merely “Better Basketball", :

The "Technique" is the fundaments, "Tactics"
are the plays put into action, and the "Tales" are stories of
great s that we have played, I think you can feature _ |
your advertising by playing up these three sub-titles. You
will find that these inspirational stories will give a tre-
mendous wallop with not only the smaller boys but the boy |
who is still working for the near-divine and the impossible
to happen, | oe
it have had hundreds and hundreds of letters
from people who read the story of one pet under inspire
etional coaching in "Hy Basketball Bible". Coaches in the

big time have told me that just before their most difficult
game they have called their team together and read them the
story of that game,