See & esos McGrRAw-HILL BOOK COMPANY: ING. —e:

MARTIN M. FOSS CURTIS G.BENJAMIN

PRESIDENT Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER
buts PRL 5 ae 330 WEST 42nd STREET MAIL ORDER DEPARTMENT
CURTIS W.McGRAW NEW YORK,NY. JOSEPH A.HYLAND
VICE PRESIDENT AND TREASURER : PRODUCTION DEPARTMENT
ana eneet ADDRESS LONDON HUGH J.KELLY
WILLIAM E. HAWKE ¢ GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. :
. SECRETARY.&ASST. TREASURER : TRADE DEPARTMENT
October 20

Dr. Forrest C. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

First of all, I am enclosing herewith a
layout for the jacket of BETTER BASKETBALL, You will
note we plan to use the Kansas colors. The blue circle
in the center denotes a half-tone illustration rather
‘than a drawing and was taken from the photograph
enclosed herewith also. The illustration on the
backbone of the jacket is from the other picture
enclosed. Both pictures seem to me to be marvelous
action pictures from the game and I really feel the
layout an excellent one and most attractive. Will
you return immediately because we want to start
it in work. ogee

IT acknowledge your letter of October 15 send-
ing me an old clipping from the "Herald-Examiner" of
Chicago which you send as a reminder for us to recall
to Mr. Brown the comments he made on the BIBLE when
we send him a review copy of BETTER BASKETBALL. This
we will do.

I would like a list of individuals to whom
you think copies should be sent for review and pro-
motion purposes. I enclose the list which we have
used for the football books, a high percentage of
which have already commented on all of them. The
reviews on the recent Bierman book have been most
favorable and most of this list will say something
about it before the end of the season, as they did
on Crisler and Little. Will you return this list.
as soon as possible together with any additions you
care to make. I might say that to every one on this
list I wrote a personal letter asking that the Bierman
pook be reviewed or commented on. I will, of course,
do the same thing with the basketball book.