McGraw-HiLt Book Company: INc.

go Dr. Forrest C. Allen ~ PAGE -~2— pate 10/20/37

I also acknowledge your letter of October 16
enclosing your letter to Mr. Hyland, who now tells me
that everything is in order and the various cut
dummies, etc. are in hand or en route.

I understand now the reason for your listing
the BIBLE and your other book, which I had not thought
of previously. I note that you will tell Smith-Grieves
that it should be declared out of print at an early
date. You might ask them, before you tell them to
declare it out of print, how meny copies they have
on hand so that we can find out the situation if they
attempt to dump them on the market at a low price.
However, if they only have a few hundred, I really
think it will make little difference and I would not
worry about it in any way. Will you get a letter off
to them soon about this.

I realize that there might have been up to
the present, a little confusion as to the date of
publication for BETTER BASKETBALL because in some
of our earlier advertisements we were not sure of
that date. Except for a few advertisements which
have already appeared in September and October, there
has been little publicity or advertising as yet con-
cerning BETTER BASKETBALL. As soon as we come near
the publication date, this will increase. We are
now getting up our advertising copy and the November
advertisements and promotion materzl will carry the
publication date. We have had to be somewhat in-
definite in earlier advertisements because one never
knows a few months in advance, any exact dates.

As to people like Alex Taylor, Lowe & Camp-
bell, Spalding, etc., we do not try to promote the
book by mail but actually have salesmen call. They
rarely buy before they see the real book. That is
particularly true of the New York stores.

It would waste too much time to send you
our copy of what we plan. You may rest assured our
copy writers and advertising people are perfectly
capable of handling the situation.