So eee McGRAw-HILL BOOK COMPANY: ING. *sstnmct rnesiens

MARTIN M. FOSS CURTIS G.BENJAMIN

PRESIDENT Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT
FRANK L. EGNER

nad ee 229 VES ee See MAIL ORDER DEPARTMENT
CURTIS W.McGRAW NEW YORK,N-Y. JOSEPH A.HYLAND

VICE PRESIDENT AND TREASURER : PRODUCTION DEPARTMENT

CABLE ADDRESS LONDON HUGH J.KELLY
WILLIAM E. HAWKE “Mc GRAW HILL” NEW YORK ALDWYCH HOUSE,W.C.2. TRADE DEPARTMENT
. SECRETARY.& ASST. TREASURER
October 29

Dr. Forrest: CG. Allen
University of Kansas
Lawrence, Kansas

Dear Dr. Allen:

[T acknowledge your letter of October 20
saying you have sent a copy of "The Dream Touch
Down" to Miss Miller, who as I remember it is at
Lowe & Campbell, who will use this material in
one of their publications.

I also acknowledge your letter of

October 22. We should be most pleased to have a
list of all the purchasers of THE BASKETBALL BIBLE
which will help us in our circularization, as well
as let us check up on the various companies who
purchased THE BASKETBALL BIbLE, on whom we will no
doubt have a representative call.

T also acknowledge your letter of October 25,
I believe Mr. Hyland in the main answered on
October 27 in which he cares for most of the details.
I have been over Mr. Hyland's letter and agree with
all he has to say.

May I have the list of the Bierman com-
olimentary copies back as soon as convenient
together with your suggestions.

As to using the sub-title on the jacket or
binding of the book itself, this is not the usual
practice as Hyland has explained and unless %oVcare
to have us change, we will continue as we have started.
Of course, the sub-title of "Technique, Tactics, and
Tales" will be used in all the advertising and circular
material and it will not be lost sight of. I realize
from the psychological and inspirational stendpoint
why you are so anxious to have the sub-title stressed,
but I am sure it will be well covered.