TO

McGraw-HILt Book Company: ING.

Dr. Allen . PAGE two DATE 10-27-37

necessary for us to keep down to a minimum the total number
of pages. Consequently I had the manuscript estimated in
four different ways. The results of these estimates showed
that the use of 10 point type, 2 point leaded, as the text

is now set, with a type page of 4 inches wide by 6% inches
long, including the running head, would make a book of approx-
imately 400 pages exclusive of illustrations. If 11 point
type were used, the result would be 470 pages. We estimated
furthermore that the illustrations and the descriptive legends
would add approximately 150 pages to the total so that we now
expect a book of 550 pages whereas if 11 point type were used,
we would have a book of 620 pages. I assure you therefore
thet there was no misunderstanding on this score. It would

be nice of course if we could have used 11 point type be-
cause,although only slightly larger than 10 point, it would

be more legible, but we use 10 point type in 90 percent of
our textbooks and we have few, if any, complaints that the
type is too small to be read. The decision to use 10 point
type, therefore, was absolutely necessary from the standpoint
of manufacturing cost as compared to selling price.

While awaiting the return of Mr. McGraw, I think
that I might also answer your comments regarding the book
title as mentioned in your telegram, and also in your four
page letter of the 25th. When Mr. McGraw showed me your
telegram I suspected that you had reference to the book title
as used on the sketch of the proposed paper jacket, and your
letter confirms my opinion in this respect. There has been
no ehange from your original suggestion that the book be
known as BETTER BASKETBALL with the subordinate and explana-
tory title, "Technique, Tactics and Tales" but it is not
customary to use sub titles any place but on the title page
of the book itself and in the publicity material.

I might add that to include the sub title on the
printed jacket would, in our opinion, necessarily crowd the
front cover of the jacket, and detract from the excellent
illustration. We could, of course, if you insist, include
this sub title on the backbone of the jacket, but we do not
believe that it is necessary to do this.

Please bear in mind that I mention this point
about the title only because I want you to know that we have
not deviated from your wishes in this respect, and if after
receiving this letter you still believe that the sub title
"Technique, Tactics and Tales" should appear on the jacket
and on the binding, I suggest that you write directly to
Mr. McGraw. I do hope, however, that you will not insist