Auge 30, 1937.6 please enter our order for an electrotype of l-inch width at that time. , Very truly yours, MEMeJP LOWE & CAMPBELL ATHLETIC GOODS CO. LD IL Me He Miller. Advertising Menager. JAMES H.McGRAW,JR. . CHAIRMAN OF THE BOARD MARTIN M. FOSS PRESIDENT JAMES S.THOMPSON VICE PRESIDENT CURTIS W.McGRAW VICE PRESIDENT AND TREASURER WILLIAM E. HAWKE SECRETARY & ASST. TREASURER Drs Mc GRAwW- HILL B OOK G OMPAN Y= ING 3 ASSISTANT VICE PRESIDENTS CURTIS G.BENJAMIN Mc GRAW-HILL BUILDING COLLEGE DEPARTMENT 330 WEST 42np STREET FRANK L_EGNER NEW YORK, N-Y. JOSEPH A.HYLAND PRODUCTION DEPARTMENT “Wc GRAW HILL’ NEW YORK ALDWYCH HOUSE,W.C.2. HUGH J. KELLY TRADE DEPARTMENT September 8 . | o 7 Forrest C. Allen University of Kansas Lawrence, Kansas Dear Dr. Allen: I acknowledge your letter of August 31 enclosing an order which we shall place on our unfilled order file until your book appears. I am mighty sorry to hear about your father's death. Even though one may expect it in one and of advanced years, it is always a great shock naturally a great loss. I extend my sincerest sympathy. I am in touch again with Lowe & Campbell and we will put as much speed as possible on the production of the book. I would, however, rather have it a little late than rush it and not have produced a splendid job. However, we will do everything possible. CWMs Sincerely, MK UNIVERSITY OF KANSAS LAWRENCE September 15, 1937. Mr, Curtis W, HeGraw, leGraw~Hi11 Publishing Co. s 550 West 42nd Street, New York City, N.Y. Dear nee MeGraw: : I en sending you s copy #0 letter I received from Ur, ¥, H, Di of Calgary, Alberta, Caneda, asking for BE ® on the = new text, "Better siang, for. 4s fate it very much if you will iiey tae seas him the desired information regarding the con- a vets as well as the possible date of publication, Day before yesterday MNre. Allen received a very large bundle of blue prints, photestats and drawings « not a complete group, but some drewinge on tip off plays, some on set plays, et cetera. No letter accompenied the drawings. I ; at rather at a less to know what was wanted. TI do not know whether these came from Er, Hyland or the young who worked on the correction of the manuseript with Mrs, Allen, I am wonder~ ’ lak 52 m Eathid GMUMIA 0% Secon Ganeneeniat Side | eee the people —— 8 * _ Another note ~ would you kindly venture @ guess on when the book has a likelihood of , being on the markeé? I am receiving ine rete Sad Felt ake. wee ah, te lee oom : of these people who St eo | ( Very sincerely yours, ~ PCA: AH _ Director of Physical Education, Enc. Septenber 16, 1957. Mr. Curtis ¥,. licGraw, MeGraw-Hill Publishing Co., 350 West 42nd S8t., New York City. - Dear Mr, McGraw: Ncktl as a eee ee I heave not cleared up on "Setter Basketbali". When ur, uctheat-was here the sentnd. time he teok certain pictures that did not pan out. properly, so it was necessary to get Mr. Vogt, a lecal photographer here, te do some of it, ‘These pictures were included in the correction sent you along with Mr, ‘'s pictures. These thet I recall were an athlete avila on the table and the operater pressure on the back of the athlete to reduce pain er a kick in the _abdomen, Also, when 70 dosived otogrephe of the author I got some pictures fron ir Moore, Gown town, to send JOR : . oe * ae: aeiasind ab €0 3 eS a ateare * ‘Also, aan the first i were nade September 15, 1957, ir, W Sch as ceagasyy aborts Dear Mr, Dingle: ) Pardon my delay in answering your very kind cuianiedanhion of August 19th. was in New York and Indiana the summer vacation, and upon returning to the University found i letter awaiting me. | In regard to the new book entitled "Better Basketbali" incorporating technique, tactics and tales, edited the McGraw-Hill Publishing Company, 330 West 42nd Street, Yew York City, I desire to state that this book is not yet o: "the press but | My, Curtis ¥, McGraw, vice president of the firm assures me that it will ve out in the very near future. I am sending Mr. McGraw a copy of your letter together with a carbon copy of mine, I am very sure that he will write oT oS you —— information regarding the con and the pub lication. With pardonable pride I desire to s that this is, in my opinion, the best book that TI have ever published, and the most complete as well as up to date, sue, tetas adi a ter cee Seaitwe seuiadiies of chee eet eee hensive exposi Giagrams. I feel rather confident in crkee that i believe you will With every good wish, I an Very cordially yours, a FCA:AH Director of Physical Education, 4 PHONE M5757 s CALPACK 26 LAND BUILDING A.B.C. 5TH AND FRUIT CODES We WHOLESALE GROCERY BROKERAGE STATIONERY AND BAKERS’ SUPPLIES CALGARY ALBERTA Aug. 19t ths 1937 tos by « Forrest Allen, University of Kansas, Lawrence, Kansas. Dear Sir,- I understand from Mr. H. V. Porter that you will shortly be publishing a2 book on the coaching of basketball. I would like to add it to my basketball library, and would appreciate the name of your publisher, and the approximate cost, I enclose a stamped envelope for your repl Yours truly, Septenber 15, 1937. Wr, Chas. H, Williams, . Hampton Institute, Hampton,, Virginia. My dear Mr, Willdeme: .I assure vou that I remember you yery well, and happy to have heard from yous, / This past summer I just.completed a manu- script for a new book entitled "Better Basketball" incorporating technique, tactics ard tales, The book is to be published this fall by the McGraw- ~ Hill Publishing Company, 350 West 42nd Street, New York City. I would suggest that you write to lir, Curtis W. MeG@raw, of the licGraw-~Hill ee ae sek him to give you the information ¢ some of their dealers in your territory. All sports goods houses will have this book on sale, and x oo very happy if you could get a copy of the new * Trace. Gk. Gio sk S5nt SS? eieee ; This text is much superior to my."Basket- ball Bible", and as it is written to bring the reader up to the present tense in basketball I om very sure that you will find it quite valusble, ‘I have over 160 action photographs and more than 80 diagrams of plays, together with exe iS position that clarifies these plays for the reader, ey I have shown ell the fundamental screens, how to | work th h @ zone on man to man defense, and also “how meet these plays from a defensive of athletic injuries, and othe “valuable. da ae Ae » e¥ > ge g fie \ comprehensive than my previous publication. | If there is anything further that I can do ‘for you at any time, please command me. It was a pleasure to have you in my course \ PCA: An Mr, Curtis Ws MeGraw, = | | licGraw-Hill Publishing Coe, ee 350 Hest S208. — Doss lig. nelle . : ar. Charles H {11tams Ateng, the — at -Eempton institute, cola has written me Sedte tne me ie oe le’ material on our system of piers a “have "yl ne hin about "Better Basketball", | ‘W412 you kindly write him and inform bia ee where he wey purchase the book in his locality When it is my write you 7 ar $ “FOALAR £ miblished? Of course, I asked him to but since we are in the seles game I weil = pass the +n oeenaon on to Some Very sincerely yours, Director of Physical Eduest ARTHUR HOWE, PRESIDENT ROBERT OGDEN PURVES, TREASURER WILLIAM H. SCOVILLE. SECRETARY HAMPTON INSTITUTE HAMPTON, VIRGINIA PHYSICAL EDUCATION CHARLES H. WILLIAMS GIDEON E. SMITH HERMAN N, NEILSON September 13, 1937 Mr. Forrest 0, Allen Basket Ball Coach Kangas University Lawrence, Kansas My deaf Mr, Allen: Four summers ago I was a member of the Springfield College Summer School, during which time I attended your basket ball lectures and dem onstrations, I found the material given in your course valuable in my coaching work at Hampton. I also secured your offensive systems published at that time in the SCHOLASTIC COACH, I am writing to ask if you have available any new material on your systems of play. If so, I would like to secure it, Yours very truly, Chas. H. Williams CHW: SD Secretary, Tilinéts High School Athletic Assn., 1l South LaSalle Street Chicago, Illinois, Dear H, ¥.: I received a jetter fren Mr, W, 4, Dingle, - Calgary, Alberta, Canada, asking, for, inforsation the pe pobltcetion o¢ ny now bog Better Basket- bell", tactics and tales. He states . oss you gave hin oo ita iaheren tion concerning the book, ané-I wish to add my thanks to you for your kindness in passing the ood word along. it was very kind of you, i have your name on the list for an auto- graphed ¢ ef the book, This is the smallest oo that I can do in appreciation of your contri- Ons ; Frankly, Ve, 1 think I am going to have onplete a wah superior book to my "Basket~ bali B Bible". I believe you will like it. At least I hope 80. “ani I am serious in endeavoring to make it worth the money. / | While in a = summer on two different ‘ eccasions I called your “ but upon both situations I found ite Leg =< or I wanted to drop-by and have a little visit with you, With every aveh alah; I an + Very sincerely yours, FCA: AH Director of Physical Education, JAMES H.McGRAW, JR. ea ee McGrRAw-HILL BOOK COMPANY: INC. ASSISTANT VICE PRESIDENTS MARTIN M. FOSS CURTIS G.BENJAMIN PRESIDENT McGRAW-HILL BUILDING COLLEGE DEPARTMENT FRANK L. EGNER JAMES. See. SSO WEST 42nN0 STREET MAIL ORDER DEPARTMENT CURTIS W.McGRAW NEW YORK,NCY. JOSEPH A.HYLAND VICE PRESIDENT AND TREASURER CABLE ADDRESS Loneon PRODUCTION DEPARTMENT WILLIAM E. HAWKE “MC GRAW HILL” NEW YORK: 4 : HUGH J. KELLY SECRETARY & ASST. TREASURER : Lf SVS eee TRADE DEPARTMENT r aN £ 6 — ; 2 ( fi he oF be if é = , 7 ‘ a eF3 4 4 7 \ hey, /6 Fhe Vhrte ahd. Septembe¥ 13,1937. Cad Bice CO avztale thict a1 Drag oF regen ttt (hae, we 7 Mrs. Forrest Allen Se yO gag. is f 801 Louisiana Street EAR hice Olin dfn ae Lawrence (js ho Kansas hake Ont BETTER BASKETBALL te Dear Mrs. Allen: We should appreciate it ever so much if you would hurry the return of the first sixteen diagrams which we sent you for inspection. We are proceeding with the work on ‘the rest of the diagrams, but before sending any more to you we should like to see what comments and criticisms you made of the initiel sixteen. If you have any general criticisms we could then incorporate. the chenges in the rest of the diagrams before sending them to you, thereby meking it unnecessary for 7 to repeat the comments. Very truly yours, WJG:CC 2a . 2 vias A Be LA Foo Roce ‘oO fi Karr i rele : (/ — ; eS Of ge Bm ee f Fe oo) ge (th — MV ee f oP» BE Renner? ae ot oS " - Cf \tt€ feat! ORME | : in eZ ! \ : i {= Zl a. Zé Fas it7 = re aeasss > f £3 Ae i cesta a | —) | ~— me ae Oise f es f. Holos a ——— LH “a, oo “4 BM auth de beet fbrmaed pak On the ee b 4 “ha BG St Rb trtahe ge wig Atle Goce = dha Ths awed Ou Racihes a — fn tent "Ty armel yf abhhnt2 a, September 16, 1957. 330 est 42nd i. ae ae New York City, Have | Dear Mr, Gartner: Tis will acknowl receipt of your favor ‘of the 1.38 | instant addres to Mrs, Allen, = We. reeeived the sixteen diagrams soveral days | , but your letter was not forthe wing for 6 @ouphecc« _ pod so you had me a bit worried. However, I have gone over the diagrams and an exceptionally pleased with their get-up. % fact, = = they are really swell, . fORa eae ery4 ees 3 in locking over, the at hand I found that te cet oe which ere seen ra, we had left of mene ccataes @ vategomtty ® : a bots sorcahe uot pet this on your ad not heve it on the: See sonedites ore Eee ikc as Ue cheer ix ay Ge Be ‘On your tracing vaper the screener is not brought a eS eee and you will find thet a enaaak does not ouplase sereen this fellow off as we would desire. | ‘On the photostat on the same ot as di | #79 in my handwriting is the following: “Defense . free throw", This reeliy should read: "Defense re- covers ball ‘missed free throw and starts on offensive drive." However, this can be added after the Aiegreams are finished. This has no ; on the . Se ae ee agran. : Mc Graw-Hi11 Book Company: INc. McGRAW- HILL BUILDING 330 WEST 42npn STREET NEW YORK,NY. September 17 1 g 8 T Dr. Forrest C. Allen University of Kansas Lawrence, Kansas Dear Dr. Allen: In Mr. McGraw's absence, I acknowledge your two. letters of September 15 concern ing requests for information regard- ing BETTER BASKETBALL which you have received from Messrs. Charles H. Williams and W. H. Dingle. These letters will have Mr. MeGraw's attention upon his return to the office next Monday. Very truly yours, Secretary to Mr. Co coe McGraw. lire Merion H, Miller, | & Campbell thie tic Goods Cos, and Baltimore Ave,., F matin City, Hissouri. ; Dear Warion: weal ss“ sé am yery sorry that I did not make at plain in my letter of September 15, What et ee Se anaes Sane eeeet oe tees Spirit Lake regs _new book. This is the stuff that ampbe seked me te srite for yous | citer fot Z ta, wat stutt mestty welt Sint sen t I have prc snng er ea When write me com ming the new | - 4 hapwees;: 8.an inlaied dn Wei eee Mae down stuff that you sent me, Where did you get it? The only reason that I am asking, I thought — ‘Bhat, in the book T cut out the montion of Ball Did get th: | from MeGraw-Hill and Company? I thi it is © fine thing to use this sort of stuff to boost the book. Too, I am extremely sorry that late November is the vest McGraw-Hill and Company can do on the book, because the manuscript was shipped to _on July Sth. Four months seeme like a long to me for a corporation of that kind to get Joa. oe eee oe of Scents ig ts t 80 us r can pu tittle pressure on them. I hope so, anyway. With every good wish, I am Sincerely yours, PCGAsAH ‘Director of Physical Education. GEORGE C. LOWE, PRESIDENT ARNO F. HEINRICH, V.P.& FACY. SUPT. KARL H.ROYER, MDSE. MANAGER DO. KEEDY CAMPBELL,V.P.& GEN.MGR. 5 R.C. CAMPBELL, VICE PRESIDENT LOREN V.BROWN, SALES MANAGER LES R.PREEBURG, Vice PRES.&TREAS. FRED M. WILLIAMS, SECRETARY REED G.GENTRY, GENERAL AUDITOR © BOSTON, MASS. DALLAS, TEXAS CHICAGO, AEE, ST. PAUL, MINN. ST. LOuULsS moe. BUFFALO, N.Y. DETROIT, MICH. DENVER, COLO: DES MOINES,!IOWA ITHACA,NEW YORK CHARLOTTE,N.C. = Sez SSS SS SSS SYRACUSE, N.Y. WORCESTER,MASS. WHOLESALE MANUFACTURING RETAIL NASHVILLE, TENN. KANSAS CITY,MO. MINNEAPOLIS, MINN. CINCINNATI, OHIO PHILADELPHIA,PA. PITTSBURGH, PA. WASHINGTON,D.C. KANSAS CITY, KANS. CLEVELAND, OHIO 1509 -//-/3 BALTIMORE AVE., Kay sas, Cran, Mo : September 16th, 1937 Dre Forrest Ce Allen, Director of Physical Education, / University of Kansas, FE -Lawrence, Kansase Dear Dre Allen: I am enclosing your article "The Dream Touchdown" for your personal file as requested in your letter just receivede It is our intention to use this article possibly in the next issue of "The Coach" in connection with publicity on your new booke In the meantime our various stores are distri-= buting several thousand inserts in our daily mail which should also be of some intereste Mre Royer has written the publisher concerning de=- livery of the books but I believe that the earliest delivery date promised is sometime late in Novembere Very cordially yours, LOWE & CAMPBELL ATHLETIC GOODS COMPANY MHM :LR Me He Miller Editor "The Coach" | MM i emul SSAA ARN ETN HER TE HP oe coy) The Dream Touchdown” a= Se atl he fx \ é / a A load of barrels was always good luek to the Graw, but I never thought of looking over my left shoul- der at the moon for goed luck nov was T &freid of the ~omai—ewesres terror for me. However, T have always pleyed "hunches" and I still play them to this dey. That is why the dream touchdown--the only touchdown of the e-- lized. In the carly fall of 1920, I found myself as ) of Athletics at the University of Kansas with SSE CASES ef RS CHE SE SUNOS: a EE as Head Coach of basketball. : Our football eon averaging but 162 pointe nary gemes against a Emporia Kansas Teachers, end against Merk Bank's Drake University Bulldogs. Iowa highly touted. Our situetion looked none too promising. In fact, the wok's preparation was most disappointing. ses ; a a SOP eran: li Sa a a x8 ae = : Piste cae ‘ eR: = ee eH = ae a ae Ft ae aoe ae a iz hee Ses Se a e, a 3 ay a 4 0 * ag ef Ce “oe ag ia In my early days of coaching I formed the habit of taking a peneil end pad of paper to bed with me, attaching them to the bedpost by a piece of string. ly very best plays end mmerous Imotty solutions always eame to me in the eerie morning hours, but invariably one wabees cee Oaenlh ot bids ahd econ as 9 atm 5. eribbled them down , T emnnot explain the twilight sone between « ——— The psych t m: sewghly cuplatn © Green os fenees Gxieun ty sere nentel currents tet we do not understand, yot the tn- or forces might jell for a period, then might flow at a most unexpected time. This funding of all the years AEE Ae SPOR + aie I hall relate the Grom as I told it that day to the football team: 7 , staat aaw.@ Manges enveghane with: On Sunee at, sa A it i ltl i im SY sitet Me a cement EER AB Se lS out in bas relief am the fuselage of that ship as it took off on old MeCook Field! And five of those men whom I saw in the fuselage that night were not in the See ee In Kansas. The Kansas airship sailed to the north and over the east goal. In despair, the Iowa State players dreem was enough to convince me thet the men that I. saw in the ship would be in my starting lineup. Arthur "Duteh" Lonberg, now ‘Varsity Basketball Coach at North- western University, was my quarterback and field general. "Gen minutes before game time we were huidled am Vin Cysening vom for fine) instructions ant Sau “announcements. The limeup came as a blast. "Boys, I had a dream last night. I believe in hunches. I sew a Kansas aeroplane with the faces of eleven of you taking off. Some of these faces have not boon seen tn © chavting Liuoup Ute your. Sub belay tm going to play you just that way. Your ship swung from the west to the north end arose above that Iowa State team as you contimed eastward to the goal-line. I saw Harley Little pleying right-helf with the ball tucked unier his arm. He started from near our own goal-line ami I watehed him as he crossed Iowa State's goal-line with the Wall in his possession. * si at alll cal ~4— "Duteh, listen; if we win the toss, I went you to receive, ani whoever receives the kick-off must carry it up to the right and center of the field as fer as possible. On the next succeeding fomation you call Harley Little's signal, pley #46, right-half around left-end. Do you hear mo, Duteh? I mean it!" A sur- for the start. The Kansas stands were on their feet. The kick-off to Kansas! "Kenny" Welch, diminutive 1355 Kanees coti-Line and ran tt baok to right and center for 25 yards. Duteh Lonborg and the team vividly remembering crn areeeren-guteietann sane o-waniintle Lonborg barking Herley Little's signal, * pight-helf around left-end. sais arte play fol- Quick as a flash the ball was snapped to Little, who lined up on a fake-kick formation, but in- stead, Little swept around left-end. The blocking was iii aaa spaimasiomch a Seda sancti =5= to teke out an Iowa State tackler, cut back from the side-line end on dow the field. Now, but two defen- State 0. A seintilleting dash of 85 yards was ma- noeuvered over exactly the same terrain as that des- cribed to the team in that dream touchdown! Was it magic or hooey? Regardless of the analysis by each game was the thing! angles. Morale took a new high on the Kansas ‘Varsity. reel and the unreal! ‘The victory was real, yet it now seemed like a dream to the players. Were they "Lucky", proclaimed the Iowa State players end their yr % Re nh i . oe * 5 lee Septenber 24, 1937. Ure Gubsrt Ae GeClain, 4621 Bast, 10th St., Kansas City, Mo. Does Bubert: } ' Doubtless you have already receiver rz check from ieGraw-Hill and Company months ago. sent your bill to them when I was at Culver. Let me knew 1f you have not receivol pe | With every good wish, I am \ ® | 3 | : f 3 \ Sincerely yours, . poate a \ \ PCAsAn Director of Physical Education, | M i ' \ jj \ 31 i] nee (7 acer j \ * : / i j \ \ 7, . \ Oi teleiert i ees: ORF Pe. VN Hubert 4. M@Clain Freelance photographer 4621 EF 10 St Kansas City Mo. Ola Dr Forrest C. Allen 801 Louvigiaina AW)». Lawrence Kansas COL CAMA. ce agg ug ce eee 45 8x10 Photographs made ffor illustration of book concerning basketball by Dr Allen CG eac 90,00 4622 EB i0 37; Kansas City Mo, June 25 1937 Dear Dr, Allen I am inclosing the prints we talked of over the phone and am.sorry of the delay and of having cut out the figure you wished in the picture however I hope these will be satisfactory Ihave had a siege with all the newspapers hounding me to work for them etc. to hebp them cover up on this strike mess here Tt surely is a mess and violence is sure to come of some of it yet unless the city officials do something about it however that is neither here or there concerning our work, 4 wish to state again I have thoroughty enjoyed working with you on your veek and am proud to have had part in the preparation of its contents, and am looking forward to it's pyblfeation and wish you a hundred fold success over your other book, Wishing you every thing possible in good luck in its writing and hove you have time to ice a vacation and possibly doa little fishing on the side to help settle the nerves, { Nothing better to settle over worked nerves than just a day of 'nigger' fishing in the sun on a quiet stream) Yours Trulv Lg Hubert A McClain