2438 BROADWAY. KANSAS CITY. MO

July 3, 1940

Dr. Forrest C. Allen

Director of Physical Education
Basketball Coach

Kansas University

Lawrence, Kansas

Dear"Phog",

I hope you will excuse the familiarity but it seems only natural
to call you Phog, and since having had the privilege, sat on your
right hand when you were our speaker at the sales conference, I am
taking the liberty to do this.

I know that you are interested in the physical condition of your
athletes and want to keep it up to the highest peak throughout the
year. To do this, you, as do many other athletic directors, probably
use some kind of a vitamin product as a supplement to their diet.
Furthermore, you have probably found most of these concentrated vitamins
to be rather expensive. With these thoughts in mind, I believe you will
be interested in the new scientific discovery that has received so much
publicity in "Time, News Week, Readers Digest" and other national news-
papers, to say nothing of the thousands of newspapers throughout the

country.

This product is approved by the American Medical Association and
is truly a natural food product containing every vitamin except D. There
is nothing synthetic about it and it is probably the most economical
vitamin on the market. It is called Cerophyl, a natural food product

made from young cereal grasses.

I am planning to be in Lawrence the middle of next week and will
call you with the hope of telling you more about vitamins in grass.

Very sincerely yours,

RALPH A. BEEG
RAB: ddh Director of Sales

   

DIVISION OF AMERICAN DAIRIES,. INC.