PUBLICITY TIE-INS

A nation-wide publicity campaign has
been set up to project the Golden Jubilee of
Basketball through newspapers, magazines, radio,
newsreels, motion picture short subjects, tie-
ups with national advertisers, and a word of
mouth presentation of what this year represents
in the annals of basketball.

Articles will appear in the leading
magazines such as COLLIER'S, SATURDAY EVENING
POST, LIFE, LIBERTY, and LOOK. Motion pictute
short subjects are in production showing the
evolution of basketball during the last half
century. Newsreel companies have made arrange-
ments to cover the key Golden Ball Games during
the coming season. Arrangements have been con-
cluded with numerous coast to coast radio shows
on which will be featured stars of the game or

stories about its growth. Sports editors every-
where have pledged their support to the drive and
will feature its progress during the entire basket-

ball season.