SUGGESTIONS FOR COOPERATION ON PART OF LOCAL NEWSPAPERS

To help make your Golden Ball Game a success, contact your local sports
writers and acquaint them with the purpose and aims of the Golden Jubilee of
Basketball campaign.

Suggest to them that it might be feasible for their newspapers to offer
an inexpensive trophy in the form of a cup or plaque, ae the outstanding player
of your Golden Ball Game.

Inform the sports editor that you will obtain for him through the Naismith
Memorial Committee interesting articles on basketball, past and present.

Suggest to him that about the time of the Golden Ball Game, stories on some
of the local citizens who played in their day, would be very appropriate, and
these articles might be enhanced by interviews with these former old-time
basketball stars.

Inform the sports editor as to the name of the person who will have the
dictinction of throwing out the first ball (Golden Ball). Doubtless he will
merit a story.

Impress on the sports editor the significance of the Golden Jubilee campaign,
so that he will be more willing to use the press releases we send him from time
to time.

Explain to the local sports editor that you can obtain mats and pictures for
him of Dr. James Naismith; a picture of the Naismith Memorial; and a picture of
the first team,-namely,that of 1891.

Inform the local sports editor of the lucky number golden ball award so that
he will give it proper space and will probably use a pisture of the winner of the
golden ball. It might be a good idea to have the local sports editor draw the
number for the lucky number award.

If your team does not have a press or a public reletions.representative,
consult with your athletic director at once to have someone appointed to this
office in order that you will be assured cf the right cooperation from the local
press. It will then be his duty to see to it that the local press is inforned
of all details of the Golden Ball Game and is given full cooperation.

It is most important that the local sports editor publish a box listing
the amount of money secured for the Naismith Memorial Fund through the Golden
Ball Game receipts and the sale of programs and buttons. Newspapers all over
the country have agreed to do this, sc have your press representative get the
local sports editor to agree to do the same.