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NAISMITH MEMORIAL SOUVENIR PROGRAM

One of the greatest aids to the success of the games, and
to your own Golden Ball Game, is the Naismith Memorial
Souvenir Program.

The program will really make the Golden Ball Game a distinct
event. It is designed particularly for Golden Ball Games and
is a permenent scuvenir not only of your particular game but
also of the Golden Jubilee Campaign itself. The program
will be an attractive 36-page publication which will be sold

Dr. Jones A, Nalionth at all Golden Ball Games everywhere. One of the features
THE aoLpes JUBILEE of this program is that it can be sold any time during the
of course of the entire season, but its special significance
BASKETBALL lies in tying it up with your Golden Ball Game. A good many
solver WkGAINe teams are going to use the Naismith Memorial Souvenir Program

as @ season ‘Pereres and will sell it at every home game.

The front cover of the program will be a picture of Dr. Naismith in 4-color process.
The program will provide the reader with a comprehensive picture of the growth and
development of the pastime and will be liberally enhanced with additional features
and articles on the game. Articles by nationally known writers, famous coaches

and prominent basketball figures will add immeasurably to the program and make it
easily saleable.

The programs will be sold to you outright and not on a consignment basis. The
price is 12¢ which goes to the Naismith Memorial Committee. The program is to be
sold for 15¢, 3¢ of which goes to you.

The program will be complete except for the squad lists which can be printed on

@ separate four-page form and inserted into the center of the Naismith Memorial
Souvenir Program. On this fovr-pege form you can also include a story on your
particular Golden Ball Game, and the two pages oe up the center spread can be
devoted to local advertising.

The size of the Naismith Memorial Souvenir Program is 7-3/4" x 10-1/2".

All revenue from local advertising is to be retained by the organization staging
that particular Golden Ball Game. The receipts from the national advertising and
sales revenue will go to the Naismith Memorial Fund. The program will be sent to
your institution at a cost of 12¢ each, or $12.00 per 100. Shipping charges will
be prepaid. Payment for the programs need not be made until thirty days after
delivery.

You will be able to order as many programs as you wish during the season. Should
you use the programs in games other than Golden Ball Games all that will be neces-
sary to make the programs timely is to have a center spread inserted for each game,
containing the lineups and rosters of each team.

Don't forget to have the center spreads nwnbered by your printer so that the lucky
number award of the ball used in your Golden Ball Game can be made.

Please do not ask for programs on the consignment basis as it is impossible to
oblige you. Orders must be definite and signed by an athletic department head,
coach or business manager.