UNIVERSITY OF KANSAS LAWRENCE DIVISION OF PHYSICAL EDUCATION AND INTERCOLLEGIATE ATHLETICS March 13th 1 9 3 9 Dr. Forrest C. Allen Director of Physical Education Varsity Basket Ball Coach Robinson Gynmmasium Dear Dr. Allen: The basket ball programs for the 1958-59 basket ball season totalled 16,500 and cost us 75.00. Last year with a ten game schedule they cost us 89.25. I know the programs serve a definite purpose, and the basket ball fans have become accustomed to having them. I am wondering what you think about the cost of these programs? It seems to me that it runs into quite a little item of expense, which I believe we could eliminate or at least cut down somewhat by having some basket ball player with a little sales ability solicit the advertising from some reliable merchants down town. By doing this we might be able to put out a more elaborate program, and even enable the boy soliciting to make some money, if the thing was handled properly. I trust that you will understand that I am not critizing, but I think that sometimes it is well for these things to be called to one's attention as the cost may be considerable more than you had thought it was. Sincerely yours, oe -L. Falkenstien, Secty U. of Kans. Phys. Edu. Corp. ELF: IW