| wu
TN

Any fund-raising campaign requiring the support of the public should
be backed by an intensive publicity program, which would include news-
paper releases, radio programs, letters and public addresses. ‘The variety
of the avenues of approach will, of course, depend upon the size of the
community and the size of the fund to be raised. Well organized teams
should be formed under captains. The workers should know the total sum
for which they are to obtain contributions and informed of the day-to-day
progress. The size of the fund required should be determined in advance
by the finance committee, which will confer with a planning committee of
well informed specialists. ‘The amount of this fund should be based upon
a reasonable expectation of what the community is capable of raising, and
if the project is not to be turned over to a state or municipal agency for
future maintenance, then a sufficient backlog of funds should be set aside
for maintenance.

   

August, 1944

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