: THE COACH PuBLISHED SEVERAL TIMES A SCHOOL YEAR ‘ , By ‘ C. sae 4 } OWE & UAMPBETL Member 4 } ATHLETIC GOODS { } Kansas City St. Louis Chicago Pittsburgh 4 Minneapolis St. Paul Denver Cleveland } Cincinnati Dallas Des Moines Charlotte ‘ Detroit Syracuse Nashville Washington § 3 and 4 4 e Horace Partridge P “EVERYTHING FOR SPORT": 4 P Boston Worcester Philadelphia 4 , _ Subscription Price—Free to Our Customers , Circulation About 45,000 { } M. H. MILLER, Editor , 1511 Baltimore Ave., Kansas City, Mo. 4 j sie sie she sie .she...sn...siie...2ie. Ee aie ste _clte tele aller. ain site....te,....eln.. ONLY EMBROIDERY DESIGNS IN CHENILLE LETTERS Due to the very few skilled operators remain- > ing in the chenille award letter departments of | our factory it. will henceforth be necessary to ~ eliminate all felt or interwoven sports emblems, designs, or lettering in chenille letters. The | insertion of small felt emblems and interwoven | designs in letters is a very intricate process requiring the utmost skill in workmanship and we no longer have the required number of experienced operators to do this work satisfactorily. Until further notice, therefore, we cannot accept any addi- tional orders for cache letters with the felt or interwoven insignia such as many schools have been accustomed to having included in their letters in the past. However, as an alternate and even more desirable substitute, we continue to offer the small Swiss embroidery designs which are generally considered more attractive and considerably less expensive than the felt or interwoven type insignia. Since the Swiss embroidery sports insignia for chenille let- ters are made up separately on automatic machines they are furnished only in Gold color and can be readily attached to any chenille letter during the process of its construction. Only the following standard sports and other embroidered insignia are available for letters (illustrations in actual colors may be found on page 58 of our Fall Athletic Goods Catalog No. 167). Embroidery Insignia Available for Chenille Letters Bats and Bail Drill Rifles Soccer Ball Manager’s “M” Tennis Rackets Football Golf Clubs Captain’s Star Hockey Sticks Basket Ball Megaphone Music Lyre Boxing Glove Baseball Winged Foot Service Bars 44,°45, Lamp of Knowledge, 2 (Second Team), R (Reserve) D (Debate), W (Wrestling). - R. E. “DAD’’ BOWLES LOSES SON IN AIR CRASH The many friends of Robert E. “Dad” Bowles, veteran coach and head of the Physical Education Department at William Jewell College, Liberty, Missouri, were shocked to learn of the recent death of a son, Lt. Chester S. Bowles, in the crash of a twin-engine transport plane near Syracuse, Kansas. Lt. Bowles, who was graduated from William Jewell College in 1939, has two brothers, also in the service. [5] PHYSICAL FITNESS COMMITTEE URGES SPORTS CENTERS AS A LIVING TRIBUTE TO THE NATION’S DEAD CCORDING to Arch Ward, veteran Sports Editor of the Chicago Tribune, originator of All-Star Sports Events for Charity and a member of the Advisory Committee on Physical Fitness, the National Committee on Physical Fitness operating as a branch of the Federal Security Agency, has come a long way in organization since its inception a year and a half ago. It has won the cooperation of the American Medical ‘Association, gained the active aid of many of the best minds in education, industry and athletics and is readily bringing the public to the point of view that War Memorials should take the form of Sports Fields, Gymnasiums, Playgrounds, or some other kind of tribute to the nation’s dead that will be beneficial to the living. The greatest progress, in the opinion of Mr. Ward, was achieved at a recent meeting of the Physical Fitness Com- mittee in Chicago with the decision that a country can’t legis- late health. Young men and young women as well as those of middle age are not going to engage in exercise primarily because it will keep them fit for their jobs. They will par- ticipate in games or other type of physical exertion whole- heartedly only if it is fun. We will have a healthier America when the people believe it is fun to keep physically fit. Millions of men and women will spend part of their leisure this winter in bowling alleys, not because the exercise therein will be healthful, but because they enjoy the competition. The same holds for skating, box- ing, basket ball and many other athletic activities which have helped make America the most resourceful nation in the world. WILSON ADDS ANOTHER GOLF FACTORY In line with the firm belief that sports will continue to bloom after the war, the Wilson Sporting Goods Company, affiliate of Lowe & Campbell, recently added another unit in their program of expansion in the purchase of the L. A. Young Golf Company, Grand Rapids, Michigan, makers of the Walter Hagen line of golf products. The new Hagen division of Wil- son will operate as an individual and separate unit at the modern plant in Grand Rapids. “Buying the Walter Hagen line of golf products is another move to meet the increased demand during the war and to be prepared also for post war development in the increasingly popular game of golf,” says L. B. Icely, President of Wilson. Since the beginning of the war a new leather goods factory has been added at Ironton, Ohio, and another plant at Tulla- homa, Tennessee, has been established to increase production of baseballs and softballs. Lowe & Campbell is proud to be associated with a firm that is progressive to the extent that it is now recognized as a leader in the sporting goods industry. A BOOK OF “INDIVIDUAL EXERCISES” We have a limited number of copies of a highly desirable book of selected exercises for individual conditions as used in the Departments of Corrective Physical Education at the University of Illinois, Arizona and Northwestern University. A set of mild exercises, a set of modern exercises and a Set of difficult exercises is offered for each of the many conditions discussed, including high and low blood pressure, posture, diges- tive disorders, foot disturbances, heart disturbances, hernia, infantile paralysis, kidney and knee disturbances, keeping physi- cally. tit,ete: This book of 111 pages contains many diagrams and may be secured through our nearest store. The price is $1,00, plus postage.