GEORGE BOWLES AND ASSOCIATES
Advertising - Publicity - Radio Programs and Production
SUITE 721 HOTEL PHILLIPS BUILDING ¥* KANSAS CITY, MO.

February 5, 1940

Dr. Forrest Allen,
University of Kansas,
Lawrence, Kansas.

Dear Phog:-

I am directing this letter to you as a result of your activ-

ities in the promotion of the regional and finals of the

NCAA basketball play. Also, I am enclosing a carbon copy with
the idea that perhaps you would like to forward this original
on to Mr. Olsen of Ohio State.

It isn't necessary to remind you of how closely I've followed
sports since leaving university, having worked on the sports
desk of The Kansas City Star, the dominant newspaper of this
area, and having done a daily radio program of fifteen minutes
for four years on KMBC, outstanding Columbia Broadcasting stat-_
jon of this area. As a result of all this I'm sure you apprec-
iate the fact that I carry some weight with radio stations and
newspapers throughout this section of the country.

On top of all this I also operate the American Press Syndicate,
a special service to newspapers.'...both features and newSeeee
and have used this medium to cover advance and timely sports
publicity +o newspapers throughout the United States for all
outstanding sports events for which we have been retained to
direct publicity promotion, Last year we took on the National
Intercollegiate Basketball Tournament, under the direction of
Emil Liston, and in spite of a flu epidemic in Kansas City and
local business conditions being off 15 per cent, we increased
the tournament attendance 30 per cent.’ We are proud of that
record! AS A RESULT OF THIS FINE SHOWING we have been retained
again this year at an inerease in service charge.’

We are anxious to direct the promotion for your semi-finals and
finals in Kansas City for certainly these sessions of play merit
organized publicity effort of the type we are equipped to give
and because our type of service is such to make these tournament
dates a financial success. We have the good will and the respect
.eeethrough the American Press Syndicate....of a hundred news-
papers, dailies, in this area, in towns and cities which can be
expected to send basketball fans to your tournament,' On top of
that, we have a close working contact with both The Kansas City
Star and The Kansas City Journal, and enjoy the finest cooper-
ation from Clawson of the Associated Press and Lundquist of the
United Press and also all the sports commentators on the six
Kansas City radio stations....practically all of them personal
friends. I'm sure both the newspapers and the Associated and ~
United Press sports men...named above...will verify the fine