S..6

effective services we gave them last year on basketball.

I know that you stand ace high with McBride, sports editor of
the Kansas City Star. But your basketball showings require more
than the support of a local newspaper to come out without. show-
ing in the red. I appreciate also that you will have a "million"
details to carry out for the three dates. I know also that

news and feature stories going out to newspapers of this area
under the name of "The American Press Syndicate" will have far
more prestige than under the name of any athletic organization,

We propose to send out two or three advance stories well in
front of your tournament to all worth-while daily newspapers of
this area. For one solid week preceding your semi-finals, we
will not only send out three good news stories or features to
one hundred or more newspapers of this immediate area but also
write daily stories for the two Kansas City newspapers and daily
feed the Associated and United Press. We also will give the same
service for the entire week preceding the final championship
game. This would give a total of say nine mailings to newspapers
e«eL00 of them as a minimum...and nine mimeographed stories.

We have a low price of $1.75 a page from a good local company
for mimeographed service which looks like typewritten copy. The
stamps...first class mailing...would total $27.00 as a minimun.
Envelopes, stationery, etc., should not amount to more than
about $7.50, which would give an expense total of say $50.00

For our services of writing and directing the campaign in entir-
ety, the charge would be $125.00. Frankly, our service for the
other tournament is $250.00 plus mailing expense, but we have

to work for a longer period and cover newspapers throughout the
entire United States in order to secure the outstanding teams
from all areas.

In addition to the above services, we would handle all details
for caring for the Press for the three nights, being in charge
of the press tables, etc., as we did last year for the NICBBT.

In conclusion, permit me to say there should be no conflict in
our handling the two tournaments. The bigger crowd turned out
for the National Intercollegiate, the bigger crowd you will
enjoy.’ Thousands of fans will wish to compare the play of the
two organizations. Furthermore, we'll be making Kansas City the

Basketball _Touragment of the United States.
Cap rta2

Please let me hear from you as quickly as possible, Phog, as we
can handle only so many publicity promotions. Remember, that we
are the only organization of this type in Kansas City.

With the best of personal regards, I remain....eee

rely your

f AL acide

DC /GHB GEORGE BOWLES AND ASSOCIATES