SAIRVES COMPA.

17th and WASHINGTON
KANSAS CITY, MO.

February 23, 1940

Dr. Forrest C. Allen,
University of Kansas,
Lawrence, Kansas.

Dear Dr. Allen:
Thanks for your nice letter of the 19th.

From considerable experience along the line you
inquire about, we believe it would be better for

you to turn over the matter of advertising in

your progran to Mr. Joseph J. Gorman at the Municipal
Auditorium, Kansas City. Mr. Gorman has been doing
most of this work for the Municipal Auditoriun.

The Hardware Show, the Better Homes Show and other
affairs of this kind were taken care of by him and
apparently with good results.

I suggest that you get in touch with him.

Unfortunately I have been unable to find any of the
programs we used in former years. I assume you will
follow the same plan as to diagram, pairings and other
details and 1 think it might be well, if you can, to
send us an old sample. We will then fix up the dummy,
arrange for the allottment of space to advertisers
and get the book at least that far along the line of
completion.

I happen to have in mind several concerns who sponsor
basketball teams and who are undoubtedly receptive to
an advertisement talk.

If there is anything further I can do for you - I will
be glad to.do it.

Ver truly yours,

 

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