December 19, 1940 Major John Le Griffith . Commissioner of Athletics Hotel Sherman | Chicago, Illinois Dear Major Griffith: _ On November SO I had a young and inexperienced stenogra working for més She took a letter to you along with several others and I hastily signed the same without reading theme A week or so ago I had occasion to refer to that letter and I found so miny errors in it that I have made a corrections ' 2 in the third paragraph I:called Harold Olsen, "John", and I believe there were many other érrorse It seems to me there were 16 in the letter altogether, Iam sorry I did not read it before I sent it on to you, but I am enclosing a corrected copy herewith together with my apologye The letter is not important now, but I desired you to. know how the mistakes came about. _ Will you please destroy the copy in your files and substitute the letter enclosed? I believe this one mekeos more sense. Sincerely yours, Director of Physical Edueation and Recreation Varsity Basketball Coach FCAslg Enc cc: .Harold Olsen Decenber 19, 1940 Mire Harold Ge Olsen Ohio State University Columbus, Ohio Dear Ole: : | _ My letter to Major Griffith is self-ex- plenatorye My regular secretary had gone for Thankse giving vacation and I hada substitute, and being in a hurry to get the mail out I signed the letters without reading ther. The enclosed letter will make sense, I hopes Bs Sincerely yours, Director of Physical Education and Recreation Varsity Basketball Coach POAslg Mrs Don Tavis = Director WHB Broadeasting Station Kansas City, Missouri Dear Dons The contract has been signed with the Auditorium for our Western Playoffs of the National Collegiate Athletic Association for the dates of March 21 and 22. That means that the winners of the Fifth District, which include Kansas, Missouri, Oklaham, Nebraska, Iowa, the Dakotas and part of Colorados the Sixth District, the Southwest Conference; the Seventh Coast Conference, will meet for the Nestorn Playoff. The four collegiate districts of the east will meet either in Philadelphia or Indianapolis and will decide their eastern championshipse Then the National Championship winners of the Bastern and the wimers of the verter il) ee ee This will be the same seteup as we bad lest year, - In addition to this, the National Basketball Rules Committee of the United States and Canada will meet in Kansas City on March 30 and Sle This will imnacdiately follow our National Championships Of course, the Rules Members will be here to see the Playoff. This adds much prestige to the Cham- pionship, as last year was the only time that the Natioml Basketball Rules Committee had met in Kansas City, and for them to follow it again this year makes it doubly importante | ao mail I remember your telling me e that you would will refer to my letter as of July 20, 1940, you will see that I explain whole mages to yous George Bowles morely did the soliciting for the adver- tisinge We paid him for it but we feiled to collect for sare ef the advertising which he solicited for use We paid him 25% for soliciting. | of 20; “Bowles explained to me that this $75.00 ad was split three ways between the Enporia station, the Kansas City, Kansas station, and WHB, each assuming the financial responsibility.” I am sure that you mderstand this. 0m the same dy I sent you a bill reading as follows: “STATION WH B | Kansas City, Moe he Advertising in NeCeAeie Basketball Tournament Program, March 22, 23, and S30, 1980 -«<-8 8 eee ee eo = wo = $74.00" That was for both Tournaments, Don, the Western and the National. Mr. Tavis i Page Two De¢e 21, 1940 On April 3, 1940, you wrote me your congratulations on the success of the Tournaments. You stated that we might not know it, but you tried at the last minute to get a coast-to-coast broadsast over Mutual, and would have been able to arrange it had you started earlier. You suggested; “Therefore, put this item in your "tickler" for next year «= and when the dates for the tournament are set, let's see if we can't get & coast-to-coast broadoaste" You state further that you have all the dope on the broadeasts and how they are handled from the Denver Tournament, and you would like to talk with me at my Conveniences I would be happy to confer with you any tine that it is agreeable. The fact that we have members of the Rules Commi from the United states and Canada on our Joint Rules Comittee, and the fact that they will be in Kansas City during the Tournament, we can get these fellows on the aire Awaiting your reply and‘ your kindness in submitting a‘cheok, I am, Sincerely yours, Director of cal Biueation and Recreation Varsity Bas 411 Coach FCAslg Mre Don Mmvis WHS Broadcasting Station Kansas City, Wissourl My dear Dons Gn July 20, 1940, we billed your station, WEB, for $75.00 for advertising in the MeCeiehs Basketball Zournsnent Program, for March 22, 23 and 395 159406 I am wondering if you will not ranit this anount so that we may ¢lese the matter upe . Sincerely yours, ~ e Physical tion and Recregtion fit he Cee 1 as Ht aed | ahs 23 $5 | i i ge eh i il i; iz Very simeerely yours, Managing Director, MeCeAeA. Basketball Tourhament. Tournenent Uaxeh eer ae | : April 4, 1940. Me Don levis, President, WHB Broandeasting Company, Kansas City, Moe Dear Dons ‘Thank you for your fine letter of April Srd. Your idea of a coast-to-coast broadcast is a swell one, and we will put this on our agenda for next yoare It would have been fine to have had it this year. Confidentially, there is a ee ee Ne ee ee es n Kansas City for the semi-finals, instead of meeting east and wast of the Mississippi Rivers preeaghe foc Fyne Agus ve the finals theres as aes Weis x ks tn, ek Ga is why. we are holding up any announcenentse But we will definitely keep in mind the nation- wide broadcast for next yeare Very sincerely yours, | Director of Physical Education and Recreation, FCA sAH Varsity Basketball Coache DONALD DWIGHT DAVIS President. JOHN T. SCHILLING Vice-President and General Manager WHB BROADCASTING COMPANY AFFILIATED STATION: MUTUAL BROADCASTING SYSTEM Penthouse Studios and General Offices 9th and Grand: Phone Harrison 1161 ATOP THE SCARRITT BUILDING KANSAS CIETY; BISSOUER? April 3, 1940 Mr. F. C. Allen University of Kansas Lawrence, Kansas Dear "Phog": Congratulations on the success of the N.C.A.A. tournament in Kansas City: You may not know it -- but we tried at the last minute to get a coast-to-coast broadcast of the final game over Mutual -- and would have been able to arrange it had we started earlier. Therefore, put this item in your "tickler" for next year -- and when the dates for the tournament are set, let's see if we can't get a coast-to-coast broadcast. I have all the dope on how the broadcasts are handled from the Denver tournament and would like to talk to you about them at your convenience. Very truly yours, WHB - KANSAS CITY ge DDD:a Don Davis, President or ’ = THE UNIVERSITY OF KANSAS UNIVERSITY EXTENSION DIVISION DEPARTMENT OF EXTENSION TEACHING BUREAU OF CLASS INSTRUCTION eet BUREAU OF CORRESPONDENCE STUDY * DEPARTMENT OF F WELFARE BUREAU OF GENERAL INFORMATION BUREAU OF SCHOOL SERVICE AND RESEARCH LAWRENCE LECTURE COURSE BUREAU BUREAU OF VISUAL INSTRUCTION et p 4 January 17, 1941 br. F. C. Allen 105 Robinson Campus Dear Dr. Allen: 4 Yesterday during our conversation I mentioned that we had received several negatives made from the N.C.A.A. motion pictures and promised to send them to you. You will find the negatives enclosed. These were returned to us by Mrs. Alice K. Griffith of the Athletic Journal when the motion pictures were returned. It may be that you will have some use for these negatives. Sincerely yours, £44 BUREAU OF VISUAL Secretary FSM: RM TOURNAMENT TAN CEL OFFICIAL PROGRAM | 15° MUNICIPAL AUDITORIUM KANSAS(|CITY, MO. ~& & MARCH 22, 23, 30 NATIONAL COLLEGIATE BASKETBALL CHAMPIONSHIPS _ OFFICIAL Gee: 69 e232 OFFICIAL WATCH OF THE |; E WATCH OF TH OPP DEOOO. COM A. WMO MORE wORTD'S LARGEST FINE ' AMERICAN AUTOMOBILE BRS LG OOLaNS ony. Veg y(oy.V8 RI : ‘ ELS LO IGM ADVE RINS RUM IN(EME WATCH FACTORY WHERE ASSOCIATION ASSOCIATION ee BRP Ue Nee Coley meee Ee LONGINES WATCHES ARE MADE Par Avion—Yellow Gold Filled; 137. By ee New York - Paris LONGINES-WITTNAUER WATCH CO., ego LONGINES WATCHES of WITTNAUER WATCHES Cy AGASSIZ WATCHES TOUCHON WATCHES 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — 1940 A MEMORIAL TO DR. JAMES A. NAISMITH Creator of the Game of Basketball The late Dr. James Naismith invented the game of Basket- ball in 1891 while in attendance at the Springfield, Mass., Y. M. C. A. College. This creative effort followed the urgent request of Dr. Luther Halsey Gulick, a Professor, to take care of eighteen football players who had no athletic sport to occupy them following the end of the football season. At that time Doctor Naismith was an ordained minister as also was Alonzo Stagg, former athletic director of the University of Chicago. Doctor Naismith evolved the funda- mentals of basketball using peach baskets for goals. The following year, 1892, the first games were played. “Basketball is a game easy to play but difficult to master,” was one of the pertinent comments of Doctor Naismith. When the National Association of Basketball Coaches created a Naismith Night prior to the last Olympic games and had raised a fund of $7,000.00 as an honorarium for him, Doctor Naismith made this laconic statement: “Do not be afraid to work for humanity and wait for your reward.” THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION Western Championships and National Finals The N. C. A. A. 1940 Championship Basketball Games are played with the district winners of the West meeting in Kansas City, March 22 and 23, and the district winners of the East meeting at Indianapolis on the same dates. The World Series of Basketball with the Eastern and Western winners meeting for the National Title follows at the Municipal Auditorium, Kansas City, Missouri, March 30. Dr. Forrest C. Allen of the University of Kansas, Lawrence, Kansas, is chairman of the fifth district and managing director for the Kansas City Tournament play. Following are the members of the General Committee for the 1940 Tournaments: J. W. Sinclair, Southern Methodist University, Dallas, Tex. Hec. Edmundston, Washington University, Seattle. Dr. Forrest C. Allen, University of Kansas, Lawrence, Ks. B. T. Grover, Ohio University, Athens, Ohio. H. G. Olsen, Ohio State University, Columbus, Ohio— Chairman, N. C. A. A. Basketball Tournament. Three 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — _ 1940 UNIVERSITY OF COLORADO BUFFALOES Big Seven Conference Basketball Champions GEORGE : HAMBURG oa DON THURMAN The University of Colorado not only won the Rocky Mountain or ‘Big 7” Conference but also finished as champion of the Metropolitan Invitational Basketball Tournament in Madison Square Garden, participated in by six of the strongest outstanding teams of America. Four \ TOURNAMEN}) OF CHAMPIONS -— THE WORLD SERIES |OF/ BASKETBALL — 1940 f \ UNIVERSITY OF KANSAS STARS Ralph Miller, forward or guard, left, and Bob Allen, center, right. Big Six co-cham- pions 1940. Missouri Valley and Big Six championships won by Kansas—1922, 1923, 192424925. 1926, 1927, 1931, 1932, 19331934 -1936,.1937, 1968, 1940. Smith-Grieves Co., Printers Westem Envelope Mjz. Ca. TWO COMPLETE ORGANIZATIONS UNDER ONE MANAGEMENT @ @ @ @ SINCE 1909 1701 WASHINGTON Phones HArrison 2020-2021 KANSAS CITY, MO. Five 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — 1940 Season Record of Rice Institute Rice Opp. Rice Opp. Rice Opp. (2° Noriti-lexas 2.2: 37 S/F 4] 66 ok Mors. 2s = 47 BO Sam Houston “2-.< §] AG Vexcs so ee 50 GE Apkamsds = 35 43 O72 OCI TiGusion 47 AGE 24 AR Arkances 220° 28 oe ee 39 Ooo eM ee ee 34 Ee ORGS 8 oe 4] Oi koe ea 51 OZ tlexge AG Vie aes 60 Centenary ______- 28 2 og 33 (1819 Totals ----------- 1009 60. Centenary 22 39 67 = Texas A. GM... 2 34 At Purdie <2 DA Oo chyer AS Won 21 bo Loyola, Oni 15. - 4] Booey ior 44 Lost 3 6o “Bradley féch. =. 58 59 ot. Mary 2 222 = 2 A3 Ave.—5. Op. Ave.—42. UNIVERSITY OF KANSAS RICE INSTITUTE Lawrence, Kansas Houston, Texas Coach—Dr. Forrest “Phog” Allen Coach—‘Buster” Brannon PLAYER No. | Pos. | | ET F PLAYER No. | Pos. G | ET F | | | | | | Ralph Miller | 44 | | Bob Kinney | 323 | | | | | | | | | | Don Ebling EZ | | Frank Carswell alg | | | | | | | | | | Bob Allen ee | | Bert Selman ZO | | | | | | | | | | | Dick Harp lee 4 | | | Levi Craddock p2n. | | | | | | | | | | | | Bruce Voran Ls | | | Placido Gomez eae | | | | | | | | | | Howard Engleman | _ 5 | | Chester Palmer | ee | | | | i | | | | | | Bob Johnson Le 85 | | Ike Steakley aes | | | | | | | | | | | John Kline Faro | | | Fred Pepper | 135] | | | | | | | | | | | | | T. P. Hunter Le lOe | | Whitlock Zander | 16 | | | | | | | | | | | | | | Bill Hogben i Oe | | Don Suman Pe2o | | | | | | | | | | | Jack Sands | — | | | | Stancil Norton | 24 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Season Record of University of Kansas Kansas Opp. Kansas Opp. Kansas Opp. 34 Oklahoma A. & M. 30 Ol eo MiissOUM 225. 42 AS OgIghOme 2c ues e | oo 31 Worrensburg 17. 33 40 WNebraekd 22 24 45 Oklahoma A. & M. 43 68 26. We ee SI Ob lowed pice 2. 3 34. —— ——. Oo oi 26 72 Oklanoma A..& M. . 24 Bio botels 222 722 Oo eer ee 18 A4 Kansas State ___-_ 33 40 N. Mex. Mines__-_ 24 AS = NeprGgekd (2 A] Wea 7 52. Weoshburm. -. 25. 34 AD TON Bice: =. 29 £6. Oklahoma: 2 a 26 ay Wissourr 2 2.325) 40 Lost 9 40 Loyola, Chicago. 36 Jon reigmion (3 30 Ave.—40 pts. a game. Of - Kanes. State... 38 80 Olioghoma 8 2 47 Op. Ave.—33 pts. a game. Six 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — 1946 Season Record of the University of Southern California UzSe. Opp U.S. Opp. Us S=G: Opp. 44 DePaul 2 42 Ob te ee 32 A es ae 30 Sot ote s {sey meee cama 34 Sb Stemiord: << 48 04: “Oregon ote = 4] 90 Notre Dame _____- 38 Jo. Sfomore = 22 36 62: Oregon St.. == 228 20 o/° > Leng island <=. > 49 OOS Le ee 26S eee AG ee 30 30 California _______ 3g 1019 Totals ----------- 792 43 Loyola, E Aj: 33 49 California _______ 33 Won 19 59 St Marys ..2 =. 23 45 Siqniord “2722. 46 Lost 2 49 “Caltormia 22.2. 36 OOF AICI 32 re as 32 Ave.—481/p pts. a game. a6 -Calitfomia = 652.5 49 Oe ok Me ee 26 Op. Ave.—36 pts. a game. Boulder, Colorado Coach—"Frosty” Cox UNIVERSITY OF COLORADO UNIVERSITY OF SOUTHERN CALIFORNIA Los Angeles, California Coach—Sam Barry | | | | PLAYER No. Pos. G PoP fF PLAYER | No. | Pos. | G Fee | | ) i | Jack Harvey eee. | | ~ fP Ralph Vaughan | 13 | | | | | Lae | | | | | Gene Grove EP as | bel oe Jack Morrison be 4 | | | | | | | } | | | | | Bob Doll Es a ie a Dale Sears Ere) | | | | | fe | | | | | Donn Hendricks | 6| “| ej” | Tom McGarvin | 7 | | | | | rT) | | | | | | Don Thurman pe ae | Jack Lippert Ea | | | | | | | | | | | | Leason McCloud | 8 | | | Keith Lambert Po | | | | | | | | | | | Bill Cates be | Bob Ormsby Foes | | | | | | | | | | | | George Hamburg | 10 | | | | Leonard Berg L 16.4 | | | | | | | | | | | l Dick Emery pra | | | Joe Reising [to | | | | | | | | | | | | Paul Schmidt | 14 | | | | Jack Barron Beko: | | | | | | | | | | | | | | Martin Trotsky Eo | | | John Luber Paes | | | | | | | | | ] | | l John Musgrove _| 16 | | | | Peed | | | | | | | | | | | | | Dick Merrill is | | | | | | | | Season Record of University of Colorado Colorado Opp. Colorado Opp. Colorado Opp. 5a: (Colo. Mines 00 38 44 Utah State _______ 38 Oc te oe ee 38 Sl - Goloy Mines =. 28 79 Brigham Young __ 47 02 DePaul’ .3 ig et 37 AD. tet Joseph 2s Zo 64 Brigham Young __ 43 ol Duquesne: ..322 255 40 B42 St Jou s 222 39 66. -Denyer- ie ee Los ea 45 Duquesne 22.2 2 47 pe Denver 37 970 Totals --------- 686 44 Wyoming 2 26 AT Colo. Slate 4] Won 17 50 Wyoming...) __ 34 62: Cole Sicte 34 Lost 2 28° Uiel- State... 31 Ae A 38 Ave.—5] pts. a game. Op. Ave.—36 pts. a game. Seven J f 4 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — 1940 f iY RICE INSTITUTE STARS LEFT: Frank Carswell, two-time All-Southwest Conference guard. RIGHT: Placido Gomez, forward. Both are Houston boys on the Rice team. Eight 1940 — TOURNAMENT OF CHAMPIONS — _ THE \w RLD SERIES OF BASKETBALL — 1940 University of Southern. California basketball team with Coach Sam Barry (kneeling); Ralph Vaughn, forward; Dale Sears, center; Jack Lippert and Tom McGarvin, guards; and Jack Morrison, forward. Wise Players Demand CONVERSE For better performance in. every game; for more Chuck Taylor = wins on the season's Model eee een score sheet-—CHOOSE ALL STARS ALL STARS. oege \SRRSSE ES TRONTEON LS ~ ba Non-Skid tht Canvas All Star ges Leather All Star CONVERSE RUBBER COMPANY, MALDEN, MASS. 200 Church St., New York 212 W. Monroe St., Chicago 242° E. Fifth St., St. Paul Nine 1940 “< TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL 1940 Since 1915 our expenses have increased— Yet, in spite of INCREASED COSTS, electric rates have steadily DECREASED! KANSAS CITY POWER & LIGHT COMPANY Our customers have increased_____________ 265 % Our employees have increased____________ 345 % Our payroll, has increased... 2. Ss 796 % Our taxes have increased _________________ 2090 % LP LH XL AFTER THE GAMES TONIGHT— THE PENGUIN ROOM .- - - THE COCKTAIL LOUNGE - - - Kansas City’s Newest AND THE POPULAR COFFEE SHOP and Smartest Hotel HOTEL CONTINENTAL Rates from $2.50 Single ENDORSED BY LEW ANDREAS, SYRACUSE UNIVERSITY BASKETBALL COACH OFFER ary Canvas Upper. @ Better Traction with a Live Rubber Moulded Suction Cup Outside. Lew Andreas COLLEGIATE Basketball Shoes @ More Ankle Support with a Revolution- @ Extra Heel Protection with a Double Sponge Cushion Heel Seat. BEACON FALLS RUBBER FOOTWEAR BEACON FALLS, CONN. Ten 1940 — TOURNAMENT OF CHAMPIONS — THE WORLD SERIES OF BASKETBALL — 1940 WHB 860 KILOCYCLES Proudly Presents “The Falstaff Sporliman e ERNIE WHITNEY 6:15 P.M. Monday Through Saturday G30 P.M sunday. BEGINNING APRIL Ist vv WwW For Full Coverage of All Major Sports Events Listen to THE FALSTAFF SPORTSMAN on WHB Wherever the game’s finest teams meet in the biggest tournaments it is only natural that you'll find the finest basketball in play. It’s LAST-BILT. Watch LAST-BILT in play during every game of this tournament — watch its unerring accuracy on every shot as it responds with unfailing fidelity to the players’ action in bounce and flight. LAST-BILT is the perfect basket- ball, precisely built over a last, without seams to wear out and without laces. Official in every respect it is equipped with two valves and lasts longer than any basketball ever built. It is truly the “Perfect Sphere for Many a Year.” Available in either white or standard tan. 7TOOLBs. PATENT NOS. 2,086,094 2,116,479 OTHERS PENDING oat ae (GOODS DEALERS EVERYWHERE le lal a ene cleat this trademarh ASKETBALLS MAY BE SECU ED FROM / National Intercollegiate — WAY wy | Basketball Championship = pe ae TOURNAMENT «x Municipal Avdistin Kansas City, Missouri fi OFFICIAL SOUVENIR 10 os PROGRAM g me | : MARCH 11-12 °13-14-15-16 - 19406 7TO9 LBs. & £ PATENT NOS. 4# LAST-BILT OTHERS PENDING Wherever the game’s finest teams meet in the biggest tournaments it is only natural that you’ll find the finest basketball in play. It’s LAST-BILT. Watch LAST-BILT in play during every game of this tournament — watch its unerring accuracy on every shot as it responds with unfailing fidelity to the players’ action in bounce and flight. LAST-BILT is the perfect basket- ball, precisely built over a last, without seams to wear out and without laces. Official in every respect it is equipped with two valves and lasts longer than any basketball ever built. It is truly the “Perfect Sphere for Many a Year.” Available in either white or standard tan. It4 not a Latt-Bilt without thi trademark LAST-BILT BASKETBALLS MAY BE SECURED FROM SPORTING GOODS DEALERS EVERYWHERE | 1940 _ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT — 1940 @ History and Growth of the National Intercollegiate Basketball Championship Tournament and Organization of the National Association of Intercollegiate Basketball The National Intercollegiate Basketball Champion- ship Tournament had its beginning in 1938. That was the first effort by administrators of College Ath- letics to conduct a tournament open to all Colleges and Universities in the United States and to determine the National Intercollegiate Basketball Championship. Thirty-two teams, selected from fifteen districts, rep- resenting an area of more than thirty states, partici- pated. The title was won by Central Missouri State Teachers College, Warrensburg, Missouri, who de- feated Roanoke College, Salem, Virginia in the finals. With practically the same organization the tourna- ment was again held in 1939, with thirty-two teams participating. Those teams represented sixteen dis- tricts, which covered an area of approximately thirty- two states. Southwestern College of Winfield, Kansas, won the title by defeating San Diego State College, San Diego, California, in a hectic final game-—32°to..3i. As a result of the rapid growth of basketball and the resultant nation-wide interest in a National Championship Tournament, the National Association of Intercollegiate Basketball was organized. This Association had its actual beginning March 15, 1939, in Kansas City. Recently the permanent organization was completed. Membership in the organization is institutional. It is open to Colleges and Universities that offer standard four year courses and whose academic work is recognized by exacting standardizing agencies and graduate Universities. Memberships from 25 different states have been approved. Sponsoring of the National Intercollegiate Basketball Championship Tournament is but one part of the program approved by the Association. It includes an active national program designed to aid in the development and protection of Intercollegiate Basketball. The Association is controlled by an executive board, composed of the district chairmen of thirty-two dis- tricts, each of whom has been selected from the As- sociation membership. The personnel of this board consists of Athletic Directors, Basketball Coaches, and Graduate Managers. Every member has faculty rating. Members are chosen from state universities, state colleges, normal universities, and privately-endowed colleges and universities. No special athletic code of eligibility is required for membership. Eligibility codes of members are left to the governing body of athletics in each member institution. The National Intercollegiate Basketball Championship Tournament is Open to non-members as well as members. Non- members must meet the same academic requirements as members and must qualify in the same manner as association members. @ National Intercollegiate Basketball Championship Tournament . Auspices of National Association of Intercollegiate Basketball E. S. LISTON—Managing Director HOST ORGANIZATION Junior Chamber of Commerce Committee PUBLIC ADDRESS G. V. Bourrette FLOOR COMMITTEE Charles Burke Les Freeburg Wm. Powell A. E. Talbott ASSISTANT FLOOR COMMITTEE Marion Miller Kenneth Sells Frank Hood SCORERS AND TIMERS Roy A. Watkins Harley Selvidge Don Caps Les Warren TOURNAMENT PHYSICIAN _ D. M. Nigro PUBLICITY American Press Syndicate George W. Bowles @ PAGE THREE EUGENE ZACHMAN—Director, Municipal Auditorium INFORMATION Frances Rosenberg PROGRAM a B. & L. Publication OFFICIALS E. C. Quigley St. Marys, Kansas, Supervisor Alvin Bell Southern District, Little Rock, Arkansas Ted O'Sullivan Missouri Valley District, Kansas City, Mo. Ike Craig Big Ten District, Chicago, Illinois R, L. Barton Rocky Mountain District, Denver, Colo. THE NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT OFFICIAL WAT fey gu:32 OFFICIAL WATCH OF THE : e C : op D BECO O.UR O.WUeMEORME wORITD'S LARGEST FINE AMERICAN Toone NATIONAL AERONAUTICAL Ny : UNITED AIR LINES FLYING WATCH FACTORY WHERE ~ ASSOCIATION ASSOCIATION — U. S. AIRMAIL ROUTE NO. 1 # Se2i@iniks \¢.8e sts 78:33 ~_ Chronograph — Time- re Sita epee, eye) iid — ieee es LONGINES-WITTNAUER WATCH Co.., Montreal - Geneva LONGINES WATCHES e WITTNAUER WATCHES .- e@ AGASSIZ WATCHES TOUCHON WATCHES Qu Memoriam Or. James A. Naismith Hounder of Basketball Born a Bird November 6, 1861 November 28, 1939 @ PAGE FIVE 19240 —_ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT — 1940 Wise Players Demand CONVERSE Chuck Jaylor Model ALL STARS Non-Skid Canvas AIll Star oie Leather All Stor There’s one chief reason why CONVERSE ALL STARS outsell any other basketball shoe made. They Out-Perform. ALL STARS favor your feet — give you that sure-stop traction; they’re light, yet sturdy and durable for a season of the toughest contests. For better performance in every game; for more wins on the season’s score sheet — CHOOSE ALL STARS. CONVERSE RUBBER COMPANY MALDEN, MASS. 200 Church St., New York 212 W. Monroe St., Chicago 242 E, Fifth: St.,: St. Paul PAGE SIX @ 19: 4-0 —_ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT _ 1940 OUTSTANDING STARS 1939 TOURNAMENT CARPENTER, East Texas State Teachers College, center. Scored 23 points against Southwestern Missouri State Teachers Col- lege, Springfield, Missouri, scoring ten field goals and three free throws, 1939, RHOADES, Glenville State Teachers College, Glenville, West Virginia, forward. Scored 13 field goals and 2 free throws for a total of 28 points against the State Teach- ers College of Peru, Ne- braska, 1939. TEAM SCORING RECORD was made by Glenville State Teachers College. They scored 73 points against Peru State Teachers College, 1939. HOFF, Culver—Stockton, Canton, Mo., guard. Scored 21 points against Winona State Teachers College, Winona, Minn. Scored seven field goals and seven free throws, 1939: @ PAGE SEVEN 1940 _ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT —_ 1940 The Winner of the cham- pionship will be awarded the James A. Naismith Memorial Trophy in honor of Maude Naismith, de- ceased wife of the founder of basketball. The trophy is emblematic of the winner of the inter- aa FROPHY St collegiate basketball = championship of the United States. It is a per- manent award to the win- ning school. YELLOW CABS “VWught ov. Day — — Only a Fow Minutes Gway.” € prone GRand 500 @ Convenient— PAGE EIGHT @ 19470 —_ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT _ 1 940 A Kansas City Institution — Est. 1922 A Nationally Recognized Training. Most Modern X-Ray Facilities and a Health Service, either Clinic or Private, Second to None. Clinical and Employment Advantages of a Great City. Get an Education That Will Pay You Dividends on Graduation. Enroll Now! Write for Catalog MONDAY AFTERNOON ——12:30 P.M. ALFRED HOLBROOK COLLEGE Manchester, Ohio Coach Mendell C. Beatty TARKIO COLLEGE Tarkio, Mo. Coach N. P. Kyle PLAYER Svint shin pes. |e eae PLAYER suint svint at eo Ee |r RUDISILL, W. 22 WAITS, M. 66 PELLEGRINON, H. | 26 Se LEWIS, H. 77 Le | GARRETT, R. a7 | es 22 a ce ROUSH, C. (Capt) | 23 RANKIN, J. AA | pee McNULTY, R. 25 McPHERSON, P. 99 MORRIS, M. 21 LEWIS, G. 33 BOLENDER, A. 20 ARNEAL, J. 11 MARTIN, R. 29 CRAWFORD, G. 55 ROUSH, J. 28 MARTIN, L. 88 MARTIN, L. 24 WARNSTAFF, C. 75 Soon .. 0123 33rd & Main A-B-C’s RATES Linwood & Prospect Fur Storage Time FUR COATS ($100 Value)... $1.50 CLOTH COATS ($50 Value). $1.00 $1,750,000 ALL RISK INSURANCE FOURTEEN SCIENTIFIC DEPOSITORIES Troost & Eighth @ PAGE NINE Cramer First Aids & ‘Trainers Supplies made of the finest crude chemicals ‘world markets’’ can supply. fe bey are ‘official : for this entive tournament. FRANK AND CHUCK CRAMER are in charge of the training room. 1940 —_ NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT _ £9.40 A. O. THOMPSON LUMBER CO. General Office—Phone BEnton 7221 3100 E. 18th St., Kansas City, Mo. WHOLESALE — RETAIL Everything in Lumber One piece or a Carload Soft & Hard Woods - Ties - Bridge Material - Piling 4 Yards in Greater Kansas City Industrial Business Solicited = Prompt Deliveries MONDAY AFTERNOON ——1:45 P.M. Oneonta aiecen ee olen Coach Pete Miller Coach J. W. Hutton PLAYER suint | suinr | ros. | G | ret] F PLAYER sniny | eniny | eos. | G | FT] F SEIM, J. 5 CAMPBELL, J. 12 EILERTSEN,E. (Capt) | 13 CONNER, T. 4 ee ne COONEY ROBT. | 10 NORLANDER, J. | 16 hoe ee OSBURN, T. 16 | , MOGUSH, J. 19 | McCABE, R. 3 GUMLIA, G. 14 | | KELLER, G. 4 oe TEGREENOUGH,-K. | 17 | | COONEY, R. 7 es RIDGEWAY, H. 9 RANKIN, F. 8 co |POPROURKE, H. 6 : HALLER, W. 6 4 JOHNSON, C. 5 WAHNER, W. 9 - ; ELIASON, D. 18 | Po ole RED 8 THE SHOK OF CHAMPIONS The Foundation for Building Up a good team is GOOD FOOTWORK. KEDS BASKETBALL SHOES Offer COMET *« Built-in Flexible Arch Cushion. +« Shaped tongue with name The new Basketball Keds that has everything * Slant-cut, loose-lined duck space. a basktball player could want. Made in five upper. *k Inside reinforcing backstay. different colors: Men‘’s Black, Black Trim; *« Scientific Last. «x ‘'Flat-tread” molded sole. Men‘s White, White Trim; Men’s Blue, White + Smooth toe construction. * Full ventilation. Trim; Men‘’s Maroon, White Trim; Men’‘s Green, * Shock-Proof insole. + Washable. White Trim. + Pull-Proof eyelets. UNITED STATES RUBBER CO. PAGE TEN @ 1940 —_— NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT _ 19 40 COMPLIMENTS OF Kansas City Fisre Box Co. DIVISION OF THE HINDE AND DAUCH PAPER CO. JAMES F. CLEARY, VICE-PRESIDENT MONDAY AFTERNOON ——3:00 P.M. EAST TEXAS STATE TEACHERS COLLEGE Commerce, Texas Coach Dennis Vinzant KiPON COLLEGE Ripon, Wisc. Coach Carl H. Doehling LIGHT DARK SHIRT | SHIRT POS. NO. NO. PLAYER az PLAYER LIGHT DARK SHIRT SHIRT POs. NO. NO. eh CARPENTER, R. oF BLANAS 4 7 VANDERSLICE, W. | 39 HILDEBRANDT, J. 8 8 RENWICK, W. 33 ARDJIEWSKE, S. 10 | 10 McDANIELS, C. 40 CHRISTENSEN, 1. 12 4 FITE; Re LE OO Oe ee ee MILLER, K. 14 5 GIBSON, J. 44 KRCMAR, S. 11 11 GOLDING, L. Al REMBER, J. 12. 9 REDWINE, W. J. 30 WILLIAMS, L. 20.1. 13 MIDDLETON, J. 34 BLOECKER, M. 16 6 MIDDLETON, H. 31 FULLER, H. 42 THOMPSON, T. 43 NEW GLADSTONE ONE SUITER BAG CARRIES SUIT HANGING PLUS ALL ACCESSORIES Top Grain Cowhide.............. $9.95 Saqdle FiiGe $19.50 SADDLE HIDE Life Time Luggage The kind you have always wanted to own and carry— NOW PRICED LOWER THAN YOU HAD EVER HOPED FOR NEW 1940 SAMPLES THE 1007 BOOKS MAIN ST. KANSAS CITY, MO. TRUNK @ PAGE ELEVEN 1940 os NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT —_— 1940 GARMENT STORAGE eee The “Ultimate Low F A U L T L - S Ss Cost Wire Rope” Odorless Dry Cleaning—Linen Supply UNION WIRE ROPE Phone HArrison 2373 Broadway at Tenth CORPORATION Kansas City, Missouri KANSAS CITY, MISSOURI 13% Discount Cash and C Warehouses and Sales Offices arry om Tulsa - Ft. Worth - Houston - Chicago LAUNDRY SERVICE New Orleans - Denver - Monahans - Portland MONDAY AFTERNOON ——4:15 P.M. KANSAS STATE TEACHERS COLLEGE ST. JOSEPH COLLEGE Pittsburg, Kansas Collegeville, Indiana Coach John Lance Coach J. S. Dienhart even Lee AD | a ae ee a ADAMS, J. 31 44 BOWMAN, N. 2325 BULLER, B. 17 | 43 GUTGSELL, M. 35"|5 28 HUTTER, J. 16 28 MOSSER, N. 28 | 34 LANGE: 32 Jr. 26 36 HOFFMAN, B. ASA Sf LONG, L. 20;.|20 PFEFFER, U. 29 | 36 MORGAN, B. 30 31 BOEDEKER, J. 24 24 REEDER=G. 18 30 BAHLER, B. SOs 29 RUTHERFORD, D. 24 40 RIECHERT, C. ZO AN 27. RYAN, E. 11 23 POZEVIC, A. 21 N33 RYDEN, M. 25 34 YOGIS, J: 33 35 STURDY, D. 32 42 oe UHLENHOP, L. 12 A5 5 STAR OFFER (To Customers Only) FREE Service for One Year FREE Set of Heavy Aluminumware FREE Home Economist Service Mi See Your Dealer or FREE Wiring Installation under Standard Plan Liberal Trade-In Allowance for Present Cooking Equipment. KANSAS CITY POWER & LIGHT CO. Trade in the old cook stove for a new 1940 ELECTRIC Range. This 5-Star Offer gives you— PAGE TWELVE ® 1°-9;4.0 — NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT — 1940 the COMMONWEALTH HOTEL 1216 BROADWAY, KANSAS CITY, MO. One Block From the Auditorium Special = 400 Rooms and Apartments New Coffee Shop eer Club Breakfasts -.................-....- 25¢-35c¢ A Comfortable Home for the Transient Special Luncheons.._.___.........__..... 45c-50c Visitor or for the Resident Family. Table d’Hote Dinners __.._.......... 50c-75c Rooms from $2.00. Apartments from $45.00 Monthly Excellent Foods Plus Quick, Courteous Service PAUL DICKSON, Manager CLAUDE SCHULER, Asst. Manager A Beautiful Traveling Bag wiil be presented to the Coach of the 1940 Champions by Books K-C Trunk Company Drawings National Intercollegiate Basketball Championship Tournament UPPER BRACKET > 4 ee I— oo t-— pa Consolation, Saturday, 8:00 P. M. Kansas Wesleyan University Salina, Kans. Arkansas State, Conway, Ark. Hamline University, St. Paul, Minn. Pacific University, Forest Grove, Ore. Southwestern College, Winfield, Kas. Loras College, Dubuque, Ia. Glenville State College, Glenville, W. Va. Nebr. State Teachers, Wayne, Nebr. Louisiana State Normal, Natchitoches, La. Southeastern State College, Durant, Okla. Central State Teachers’ College Warrensburg, Mo. Texas Wesleyan University, Ft. Worth, Tex. Tarkio College, Tarkio, Mo. Alfred Holbrook College, Manchester, Ohio West Texas State College, Canyon, Tex. Northern State Teachers College, Aberdeen, S. D How Much ...... 0r How Good? BEFORE MONEY IS SPENT FOR ANY COMMODITY, THE PURCHASER USUALLY WANTS TO KNOW WHAT THE COST WILL BE. THAT IS NATURAL AND BUSINESSLIKE AS WELL. AS APPLIED TO PRINTED ADVERTISING, WHAT IS THE ESSENTIAL THING? WHICH IS OF VITAL IMPORTANCE; HOW MUCH IT COSTS OR HOW MUCH IT WILL DO! PEOPLE USUALLY GET WHAT THEY PAY FOR, AND NO MORE. WHO HAS NOT BEEN PERSUADED AGAINST HIS BETTER JUDGMENT, TO BUY SOMETHING APPARENTLY LOW-PRICED, ONLY TO REALIZE LATER ON THAT CHEAPNESS AND SHODDINESS ARE SIAMESE TWINS? a ee eee We do not try to beat the town on price, but we do propose to give the buyer a lot for his money. We invite you to call us. Vile-Goller Printing Co. “Two Live Wires” 502 Delaware St. Tel. HArrison 1847 @ PAGE THIRTEEN 192470 _— NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP RS xlliott 424s 1508-10 GranpAve KaANsasCity,Mo. STREAMLINED BUSINESS TRAINING DAY and EVENING CLASSES—Courses in Secre- tarial and Stenographic—Business Machines —Bookkeeping—Accounting—Advertising —Sales—Commercial Art. 48 Page Illustrated Catalog Free on Request COLLEGE OF COMMERCE Victor 1347 408 East Eleventh 12th & Wyandotte ALADDIN Rates $2.00 and up H. C. KYLE, Manager HOTEL 4 Block from New Auditorium Drawings National intercollegiate Basketball LOWER BRACKET East Texas State Teachers ek Commerce, Texas Ripon College, Ripon, Wisc. Kansas State Teachers’ College Pittsburg, Kans. St. Joseph College, Collegeville, Ind San Diego State College, San Diego, Calif. > Ada, Okla. Appalachian State College, Boone, N. Car Bemidji State Teachers’ College Bemidji, Minn. Northwest Mo. State Teachers’ College, Maryville, Mo. Simpson College, Indianalo, Ia. J E ll \ ast Central State College, : J f Peru State Teachers’ College, fe Peru, Nebr. Augustana College, Rock Island, ml. f Upper Iowa University, Fayette, x! Wisconsin State Teachers’ College, Superior, Wisc. Delta State College, Cleveland, Miss. | Dakota Wesleyan University, J Mitchell, S. D. —~_———v—Y ~~ —_’ Championship Tournament ) Finals, Saturday, 9:15 P. M. | he ee ee Pe BUY AND SAVE AT GATEWAY Sports Center of Kansas City 14th and Main 524 Minn. Welcome To Kansas City Wm. E. Burnett Meat Market 541 Main St, Kansas City, Mo. Our Products Are Sold at the Auditorium Squire Electric Co. Electrical Engineers and Contractors 401 Wyandotte Phone Victor 8709 On Sale Good for . as t th Life at the Auditorium Eagle-Dr. Pepper Bottling Co. PAGE FOURTEEN TOURNAMENT — 1940 1940 — NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT — 1940 HOLDING | PUSHING Watch Your Lucky Number FOLLOW THE THE BASKET DOES NOT COUNT REFEREE’S DECISIONS Diagram to the Left Shows Referee’s Hand Signals and Their Meanings . If your number is called at the finish of any game, you will receive the Last-Bilt Basketball that has been used in play. We will be pleased to have it autographed by the winning team, LUCKY NUMBER N? 16511 ENDORSED BY LEW ANDREAS, SYRACUSE UNIVERSITY BASKETBALL COACH BEACON FALLS RUBBER FOOTWEAR BEACON FALLS, CONN. Lew Andreas COLLEGIATE Basketball Shoes OFFER @ More Ankle Support with a Revolutionary Canvas Upper. @ Extra Heel Protection with a Double Sponge Cushion Heel Seat. @ Better Traction with a Live Rubber Moulded Suction Cup Outsole. @ PAGE FIFTEEN 1940 — NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT — 1946 THESE ARE BUT TWO OF THE MANY FEATURES TO BE FOUND IN Pyra-Seal Floohs. a vverrtets Sure-footed speed is the reward of the PYRA-SEAL treated floor. This better floor seal permits lightning fast play with slip-proof safety. An improvement to any school or gymnasium because of its smart appear- ance. A budget favorite with the Board because of its long, economical wear and minimum of maintenance cost. Pyra-Seal Protection Pays for Itsolf PYRA-SEAL makes gymnasium floors look better and wear longer. It seals the pores in the wood and ties the surface fibres into an integral whole—dries to a smooth, hard, lustrous yet non-slip finish that does not chip, crack or peel. Resists acids, alkalis, alcohol, ink, etc. Out- wears ordinary finishes many times over. Why take chances, when PYRA-SEAL gives certain protection? Sean How Pyra-Seal Can Solve Your Floor Maintenance (Problems WRITE FOR FREE CATALOG—TODAY Approved VESTAL CHEMICAL LABORATORIES, INC. and recommended by th Maple Flooring Mfrs. Assn., NEW YORK National Oak Flooring Mfrs. Assn., and specified by lead- S AINT LOUIS ing Architects. PAGE SIXTEEN @ 1940 — NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT —_— 1940 Southwestern College Winfield, Kansas 1939 Champion Top Row—Lloyd Tucker, Russell Briar, John Deckert, Ralph Smith, Price Fugit. Middle Row—Edgar Hinshaw, Cecil Porter, Don Cooper, Director of Athletics, George Gardner, Coach, Don Bryant, Harold Stevens. Seated—Chas. Grigsby, Marvin Tucker, Harold Bratches, Olin Tucker, Carle Dix. Central Missouri State Teachers College Warrensburg, Missouri 1938 Champion Bottom Row, left to right—Marvin Blaine, Harold Howard, Howard Schneider. Second Row, left to right—Bob Foster, Pat Kay, Al Schrik, Harry Heller. Top Row, left to right—Earl Keth, Fred Troutwine, Jim Gibbs, Coach Tad Reid. @ PAGE SEVENTEEN 1 954-0 — NATIONAL INTERCOLLEGIATE BASKETBALL CHAMPIONSHIP TOURNAMENT _ 1940 To try before you buy: Mail this ad with name and ad- dress to Rum G Maple Tobacco Corp., 108 East 16th St., N. Y., Dept. 93, and generous sample will be sent FREE. | MAPLE Pema ikeL There’s a thrill every second, too, when you smoke Original PIPE MIXTURE Rum & Maple Blend 53 . . . a superb mixture of choice sun-cured Bright Virginia, North Carolina and Syrian La- 2 ee De ec takia tobaccos (no burley), blended in the English tradition —infused with genuine Jamaica Rum and pure Vermont Maple Sugar. Rare smoking quality plus distinctive flavor and aroma ASK THE have made Original Rum & Maple Blend 53, America’s No. 1 Fine yENDOR Pipe Tobacco. It’s sold here in the garden. Buy it; try it and experience HE a thrill every second! The Original always has this name... RUM & **"* MAPLE TOBACCO CORP., N. Y. HAS IT! TO THE NEXT TOWN OR ACROSS THE CONTINENT America’s Finest H ighway T; ransportation PAGE EIGHTEEN @ After the Yames Enjoy One or ALL of Kansas City’s MOST POPULAR-SPOTS eCABANA Colorful Cocktail Lounge Te aB0vr Ton Kansas City’s Smart New Coffee Shop @e TROPICS Atmospheric Cocktail Retreat C4 Star Program of Entertainment + BEE SARCHE | “Lovely Lady of Songland” > VIRGINIA BARRIE “The Voice of Personality” « ALBERTA “Crown Princess of the Novachord” RUTH | ROYAL “Top Lady of the Organ” , | (Tropics Only) Sarche, Barrie and Alberta appear in both the Cabana and Tropics HEADQUARTERS FOR THE TOURNAMENT phillips C. E. Phillips, Managing DH @ National Intercollegiate Basketball Championship Tournament of the United States...... District Chairmen DISTRICT DISTRICT INCLUDES CHAIRMAN WASHINGTON LEO NICHOLSON, Athletic Director, Ellensburg College of Education, Ellensburg, IDAHO Washington. OREGON on EBERHART, Athletic Director, Southern Oregon Normal School, Ashland, regon. CALIFORNIA JAMES. NEEDLES, Basketball Coach, Loyola University, Los Angeles, California. UTAH FLOYD MILLET, Basketball Coach, Brigham Young University, Provo, Utah. NEVADA MONTANA JOHN BREEDEN, Basketball Coach, Montana State, Bozeman, Montana. WYOMING COLORADO JO E. IRISH, Graduate Manager, Colorado College, Colorado Springs, Colo. ARIZONA S. M. CLARK, Athletic Director, New Mexico Normal University, Las Vegas, NEW MEXICO New Mexico. ; TEXAS AL BAGGETT, Athletic Director, West Texas State, Canyon, Texas. OKLAHOMA HENRY P. IBA, Athletic Director, Oklahoma A. & M. College, Stillwater, Okla. KANSAS D. ERRICKSON, Basketball Coach, Washburn College, Topeka, Kansas. NEBRASKA A. G. WHEELER, Athletic Director, Nebraska State Teachers College, Peru, Nebr. SOUTH DAKOTA NORTH DAKOTA MINNESOTA WISCONSIN IOWA MISSOURI ARKANSAS LOUISIANA MISSISSIPPI ILLINOIS INDIANA OHIO MICHIGAN KENTUCKY TENNESSEE GEORGIA: ALABAMA FLORIDA NORTH CAROLINA SOUTH CAROLINA VIRGINIA WEST VIRGINIA MARYLAND DELAWARE WASH., D. C. PENNSYLVANIA NEW YORK NEW JERSEY MAINE NEW HAMPSHIRE VERMONT RHODE ISLAND CONNECTICUT MASSACHUSETTS Baten eee tnas Athletic Director, Dakota Wesleyan University, Mitchell, South akota. J. W. HUTTON, Athletic Director, Hamline University, St. Paul, Minnesota. LOUIS E. MEANS, Athletic Director, Beloit College, Beloit, Wisconsin. R. G. ROGERS, Basketball Coach, Morningside College, Sioux City, lowa. E. F. KIMBRELL, Athletic Director, Westminster College, Fulton, Mo. W. B. WOODSON, Athletic Director, State Teachers College, Conway, Arkansas. H. LEE PRATHER, Athletic Director, Louisiana State Normal College, Natchitoches, Louisiana. A. D. DICKSON, Athletic Director, Mississippi Delta State Teachers College, Cleve- land, Mississippi. RAY HANSON, Athletic Director, Western Illinois State Teachers College, Macomb, Illinois. ROY E. TILLOTSON, Athletic Director, Franklin College, Franklin, Indiana. ‘ROY CLIFFORD, Basketball Coach, Western Reserve University, Cleveland, Ohio. NEWMAN ERTELL, Basketball Coach, Wayne University, Detroit, Michigan. A. F. RUPP, Basketball Coach, University of Kentucky, Lexington, Kentucky. JOE DOUGHERTY, Basketball Coach, Mercer University, Macon, Georgia. VIRGIL YOW, Athletic Director, High Point College, High Point, North Carolina. GORDON C. WHITE, Athletic Director, Roanoke College, Salem, Virginia. A. F. ROHRBOUGH, Athletic Director, Glenville State Teachers College, Glenville, West Virginia. CHARLES E. MILLER, Basketball Coach, Baltimore University, Baltimore, Maryland. CHARLES R. DAVIES, Basketball Coach, Duquesne University, Pittsburgh, Pa. CLAIR F. BEE, Athletic Director, Long Island University, Brooklyn, N. Y. MEL A. COLLARD, Basketball Coach, Boston University, Boston, Mass. FRANCESCA SIMS of TEXAS Chesterfield Girl of the Month A roundup of all you want in a cigarette EST theyre COOLER they TASTE BETTER theyre DEFINITELY MILDER These are the things you get from Chesterfield’s right combination of the world’s best cigarette tobaccos. Make sure of more smoking pleasure . . . make your next pack Chesterfield and you'll say “They give me just what I want . . . THEY SATISFY.” Copyright 1940, LicceTr & Myers ToBacco Co,