This raises the final and important issue in this matter, namely,
what can be done to improve the situation. This question involves
approaches to three different groups; the undergraduate body, the
alumni and the general public.

Obviously, the first two groups are the least difficult because of
their connection with and loyalty for one of the institutitions en-
gaged in the contest. It has been noted that in situations where a col-
lege for two or three seasons has a team that is not often found in
the winning column, drinking at games is at a minimum. This is be-
cause the student body and those alumni who seriously support their
own team, win or lose, make up the majority of the spectators. There
is less that partake of the hippodrome under these conditions. The
general public “seeking color” follows the winning teams.

As with most general college issues the undergraduate present
the least serious problem, despite their proclivity for goal posts.
Several stadium officials report that during and after games there is
less evidence of intemperance in the undergraduate section of the
stands than any where else. In those colleges where administrative
officers and faculty have taken a strong stand in regard to liquor,
conditions at football games, dances and other public occasions are
the most creditable. A weak-kneed policy brings correspondingly
unsatisfactory results. Students are uniformly cooperative when they
know the regulations which they are asked to observe are fair and
for their best interests. Obviously, they must have some guidance—
must have brought before them a code for proper living. It is part of
the educational process to help them realize what the manners and
ideals of a gentleman are. Furthermore they can be made to
understand their responsibility for the good name of their college
and for the preserving and perpetuating of the most popular under-
graduate sport, if some one will take the trouble to discuss these
matters with them. Certainly, it is not adopting kindergarten
methods to encourage students to develop poise and self-control. As
a matter of fact such a policy should be initiated during the sec-
ondary school period. A campaign among high schools stressing
sobriety at athletic contests would be citizenship education of the
most useful kind.

The alumni situation may appear more difficult of solution than
that of the undergraduates. However, we should remind ourselves