“ONE BOOK GIVEN—for $12 .depositi TWO BOOKS GIVEN—for $24 deposit;

THREE BOOKS GIVEN—for $36 deposit

One of the heaviest expenses of the: Book-of-
the-Month Club service (an expense that can be
avoided) is caused by the sending out of monthly
bills, and the necessity of making debit and credit
entries every month on tens of thousands of sub-
scribers’ accounts.

Our auditors have calculated that when money

is deposited in advance by subscribers for books ~

:
they will later purchase, the resulting saving “in

expense enables us to make the above concession,

Subscribers who thus make a deposit in advance,
retain all their present privileges. The amount
paid in advance is not for any specific number of
books, nor for any definite period of time, but

Printed in U.S.A.

&

for $12.00 or $24.00 worth of books. In par-
ticular, it should be understood that it does not
obligate the subscriber to buy a book every month.
It can be used up as quickly or as slowly as the
subscriber finds books that he wants to purchase.
When it is used up, the subscriber will receive a
statement of his purchases up to that date.

The advantages of paying im advance are obvi-
ous: you receive a free book or books, and you
are also saved the nuisance of paying small monthly
bills. Incidentally, by relieving the Book-of-the-
Month Club of a great deal of avoidable bookkeeping,
it helps in general to improve the character of the
service that can be given you.