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AMERICAN RED CROSS |

MIDWESTERN AREA
1709 WASHINGTON AVENUE |
ST. LOUIS, (3) MISSOURI i

November 20, 1943

¢

MCS-131 RC=19

TO Chapter Chairmen and
War Fund Chairmen

FROM The Manager

 

SUBJECT Advance Gifts in December .

The question again has been raised regarding the advisability
of soliciting certain individuals and corporations during December of
this year for partial contributions to the 1944 Red Cross War Fund.
Following extensive consideration and consultation with many chapter |
leaders and officers of corporations the following suggestions are

mate.»

Each chapter shall feel free to approach on an informal basis
selected individuals or corporations, giving them an opportunity, if
they so wish, to make part of their contribution in 1943. No attempt
should be made to initiate a general campaign for advance gifts nor to
secure the total amount of expected gifts in 1943; rather, approach
should be made with a view that it may be desired by some individuals
or corporations to make a part of their contributions during the 1943
tax year. Any contribution made during December will be considered only
as a partial advance gift to be credited to the 1944 Red Cross War Fund.
Obviously no publicity should be given to such gifts until tue start of
the March campaign.

 

Attention may be called to the fact that from the present trend
of expenditure of chapters and the national organization the 1944 Red
Cross War Fund in all probability will be for a total of $200,000,000 to
$225,000,000. It should be emphasized that the campaign goal has not
been set.

Very truly yours,

BME, le a
ae I

Ps ,

c / T

ie A Loe CK E Ze

H. F. Keisker
Manager

 

T+873

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