AMERICAN RED CROSS

MIDWESTERN AREA
1709 WASHINGTON AVENUE
ST. LOUIS, (3) MISSOURI

December 1, 1943

TO War Fund Chairmen and Public Information Chairmen
FROM The Manager

SUBJECT Cooperation of Outdoor Advertising Association
of America, Inc.

We have just been advised of plans to assure the widest possible
coverage through use of 2hesheet posters on all available billboard space
in publicizing the 1944 Red Cross War Fund campaign.

The Outdoor Advertising Association of America, Inc., is sending
a letter to all local members in the United States urging the fullest co-
operation on a gratis basis. JIocal plant owners will be asked to return
an ordcr blank for 24=sheet posters to be used in connection with our next
fund campaign.

Chapters should get in touch with local outdoor advertising firms
at once to let them know how valuable this help will be and to work out the
details for this local cooperation. This should be done promptly and before
the orders are returned to the association's headquarters in Chicago.

It is the industry's hope that all local companies will start the
showing no later than March lst. It may be possible to arrange for an
earlier showing where that seems advisable locally.

The posters are furnished by the National Red Cross without charge.
The billboards themselves are rent free, but in exceptional instances there
may be a small charge to the chapter by the outdoor advertising firm for
out-of-pocket cost for additional labor used in putting up the posters. This
is a matter for local chapter decision in each instance.

In view of the possibility of some cost, due to the shortage of. man
power in the industry, arrangements should be agreed upon locally before orders
are placed by the local plant owners.

Very truly yours,

ee eisker
Manager

Fr Oo. 9 4 2 & 2 f° 83 U SN DP EE SB we + =e Se TY Oo: GS £8 ST Ss

T-924