GQ Thousand Thanks These quotations from soldiers’ letters, statements by high-ranking officers, and war correspondents’ reports tell a vivid story. Except for face-to-face talks with men at the front or hospitalized here at home, nothing else could convey to you so well the meaning of Red Cross Services to the Armed Forces. To support this work and all the other life-conserving work of the Red Gross for the next twelve months will require more than $200,000,000. Never before has the need been so acute. Never before has your opportunity to help been so great. Will you do your share? aka ~7¢% Here in the remap aint: - nck i Cross has don 3 pti bance: On our oer o Fle, a x r from town, | ° most of which are fa d maintenance me feeling your Fine, Tho t 8 all right as eical Pe, as this leaves : flyers an clubs give our weary dfun. To the Red a neon Senet country- dine : hed puenesday and I hada smait : er : n a means ae welcome than the Re aro mde kind vl had ere ale jes. a rs - obile with American girls cone Moreen £0 remi ime all the way 5 co doughnuts and ata an nn alread ie yeu; Dad, what | tol pide Red Cross is making an invalue d cause thy! Please sive to th p nything “or on to the happiness, morale, 6n fomes suck _ ip ss k enty! Th Cross be. contri : it wasn’ Checkers ¥ Y Sive : «rit of Our Men. s 7 Cards, d fe us ee IRA C. EAKER or 228s soldier wou Go" know whee tout. General, U. S. A. Red Gaz So Dad, do ast They even Slve Lieu Commanding soldier, vod ust for me, oie Help he w it wo sing One for 7 mon ve been Our minds thout somes. YOU know hi P, rivate, “India Th fe o the Re, ross & eater writ oY the Sion) PUBLISHED FOR THE RED CROSS WAR FUND, MARCH 1-31, 1944 THESE ARE QUOTATIONS FROM ACTUAL LETTERS SOMETHING YOU DREAM ABOUT Sure wish you could get a load of my doing at present. Am spending a week or so ata Red Cross rest camp where everything is run along the lines of something you dream about. Horseback riding, basking on a _ beautiful Mediterranean beach not 50 feet from where we stay, tennis, bike riding with loads of cycles available, and finally, not far from the lovely city of Algiers itself. . . . Food here is superb with regular plates, knives, forks, cups, and excellent service. Oh, yes—linen, too... From the looks of things they’re about to eat lunch, so I'd better run. Sergeant, Bomber Group, North Africa (To his father) HOW STRANGE IT SEEMED How do you like the stationery? Well the good old Red Cross does a lot for us fellows out here, so pass the word along. They gave our unit a fine transoceanic radio and how strange it seemed to sit back in the jungles and hear about the World Series ball games. Wealso get the news from California and London every evening. Naval Hospital Corpsman, South Pacific (To his parents in Kansas) “MUST BE A SAD APPLE” A short time ago I received a letter—from 2 girl, of course, (back home) asking me to send her a bottle of white ginger-blossom per- fume. Okay, here is where you come in—I realize that there is little you can do in the way of making personal inquiries at your present location but would it be possible to contact other directors who are stationed in or near some of the larger cities in Australia? I can’t ask you to do this in your spare time—from what I have seen, Red Cross directors just don’t have such stuff, but if you can work on it “‘when you get around to it,” Pll appreciate it. P. S. Maybe all this is a big mistake. Any guy who will even attempt to buy perfume for a gal when he won’t be there to appreciate it must be a sad apple! Private, Coast Artillery, South Pacific (To a Red Cross hospital field director) I WISH YOU COULD UNDERSTAND I could give you many specific cases right in my company of really great help that the Red Cross has given to my men. I can safely say that about 40-50 percent of my men have had the Red Cross do some personal work for them—such as family investigations, etc. It might be difficult for some people to realize how much such a thing as finding out “Show Dad came out of his operation” or “‘why my wife Mary doesn’t write” means to these men. But let me tell you—it means everything. My boys can’t do their best if they are worried about family affairs at home. Captain, U. S. Army, Australia (To District of Columbia Red Cross Chapter) LIKE SANTA The Red Cross was just like Santa Claus to us. When we left Guadalcanal we didn’t have enough clothes to get off the island with. Red Cross gave us clothes, and duffle bags with shaving outfits, toothbrushes and toothpaste, writing materials, cigarettes, and other things we needed so badly. They sent cablegrams to our folks and looked after our welfare in general. Private, Marine Corps, South Pacific (To the people at home) if A MAN’S WIFE WAS EXPECTING At —, Rhode Island, the Red Cross gave us better service than seemed possible. If a man’s family was in need they took care of them. If a man’s wife was expecting they took care of her and made all the necessary arrangements. If someone at home was sick they contacted the doctor, found out the exact nature of the illness, the seriousness of it and advised if it was necessary for the man to go home. If he needed money they loaned it to him without interest and with very few ques- tions. They have very nice recreation facilities for the enlisted personnel. I, for one, am a staunch backer of the Red Cross. ‘*Seabee,” U. S. Navy, European Theater (To a friend in Arkansas) BUT WHAT I WANT TO SAY IS f asked Mrs. —, the Gray Lady in this ward, who I should write and thank for all the Red Cross has done for me and my fellow soldiers here, in the hospitals in foreign countries, and atthefront. I’ve been a guest of the American Red Cross in London, Glasgow, and Oran, and other cities in North Africa, where I was treated royally. We always got the kindest consideration from any member of the Red Cross we came in contact with. I cannot write much ofa letter but what I want to say is I'll never forget what the Red Cross has done for me. Private, U. S. Army, Walter Reed General Hospital (To the Red Cross) WHEN MY FATHER DIED As company clerk all cases of emergencies are handled through me, and I have never seen the American Red Cross refuse to help a single soldier in time of need. When el father died and I had to make the long tre home to New York, the Red Cross made it possible. Later after an operation they helped me get home so my period of convalescence might be pleasant. Pfc, Chemical Warfare Service, U. S. Army, Training Camp in Alabama (To the American Red Cross) A CHECK FOR $100 On May 3,1 was given a disability discharge from the United States Army after spending two months in the hospital at Camp —, Texas. While there I had an opportunity to observe and to benefit from the great service which the Red Cross is performing to give pleasure and comfort to so many. Iam therefore enclosing a check for $100.00 (my army salary for those two months). I know that in the hands of the Red Cross the money will more than repay my former com- rades for my own period of uselessness. Ex-Serviceman, U. S. Army (To the Red Cross) I'M REALLY SOLD You find the American Red Cross clubs right up on the front lines. They put up their clubs with anything they can get hold of which is usually a grass shack. ‘They have to promote everything they get but they manage to put on movies, shows and provide entertainment. When I spoke of donating to the Red Cross I wasn’t kidding. I really want you to give a donation from my money now and then. I’m really sold on the organization. It is doing a tremendous job in a fine manner. I just learned that they are now putting representa- tives (men) with the leading units in battle so they can prepare the way for clubs and so on. It will be the first time in the history of the Army that any organization has attempted to accompany the front line units with workers who keep pushing up clubs and other enter- tainment for the men. You see why I’m all for the organization. ; Lieutenant, U. S. Army, Island in South Pacific (To his parents in Denver) MIRACLE OF MIRACLES In the final days of our stay when we thought we could no longer tolerate the foreign food, miracle of miracles, the camp commander announced that that afternoon one of the Red Cross mobile canteens would arrive. Well— I have never seen anything more agreeable! There were two pretty girls from the South of the U. S. and in less than 15 minutes they gave us all they had—coffee, doughnuts, candy, cigarettes, chewing gum, etc. They had a phonograph too. This was the only occasion when we have been so near to the U. S. since we came. Private, European Theater (To his family) RISKED THEIR LIVES OVER AND OVER Red Cross got up to the front fighting lines to give us men candy, cigarettes, and other comfort articles. I saw Red Cross workers who risked their lives over and over again to help make the Marines comfortable. Pfc, U. S. Marines, Southwest Pacific (To a friend at home) BEST FRIEND HERE Been a Kriegsgefangenenlager (Prisoner of War) since November 8. Shot down over France. Snow on ground and below zero. Reading lots. Could use candy parcels. Red Cross best friend here. Bomber Pilot, U. S. 8th Army Air Force (An excollege star to his former football coach) Neeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee rere rere ereeeeeeeeereeereeeeeeeeeeeeeeeeeeeeeeereeeeeeeeeeeeeeeeeeeeeene GOD BLESS YOU FOR IT i On Christmas day I was given a gift package donated by your chapter for which I wish to extend my heartfelt thanks. It was truly appreciated. The package contained a little note, which, while containing few words, meant more to me in this faraway spot than any volume of classics could ever mean. I shall remember wherever I go those kind words: “We are wishing you luck and standing back of you.” God bless you for it. I am sending the note home to my sister to put among my souvenirs. I shall also remember that the Red Cross is one more reason for me to fight like Hell (your pardon). Thanks again, friends, may the Red Cross banner forever wave. So long and good luck, A Lonely Marine (To a Missouri Red Cross chapter) _ WE DIDN’T HAVE TIME TO ASK I was wounded in a naval encounter with the Japanese. From the time I reached a hospital ‘I owed much of my comforts to the Red Cross workers. ‘They were there and on the job. At the advance station hospital we were pro- vided with toilet articles, cigarettes, and cloth- ing. Allthese things were given to us by your men. We didn’t have time to ask for anything. It was there before we could ask. Ensign, U. S. Navy - (To a California chapter of the Red Cross) THIS HAS HAPPENED TO DOZENS AND DOZENS OF OUR BOYS When a man walks into our department with a telegram in his hand and tears in his eyes and says that his mother or wife or baby is seriously ill and that he would like to go home then we only have to pick up the telephone and call the Red Cross. The Red Cross im- mediately verifies the information by wire or telephone at their own expense regardless of whether that soldier lives 5 or 5,000 miles away. If the soldier lacks funds to get home then the Red Cross supplies those funds in the form ofaloan. This has happened to dozens and dozens of boys in our organization. Personnel Sergeant, U. S. Army, U. S. Training Camp (To a Red Cross chapter in Texas) ITIS MIGHTY SWELL KNOWING IT I am only one of many here. However, I can speak for all when I say that the Red Cross ‘is always ready and willing to help. The workers are always looking for new ways to make life bearable for all the men in the serv- ices. At the hospital, they are always helping with the little things as well as the big. Whether it is providing entertaining diversions during the daytime, or rendering material or financial assistance at any time, the Red Cross is always on the job, and it is mighty swell knowing it. Private, U. S. Army, Hospitalized at a Virginia Training Camp (To the editor of the New York Times) the Red G xiliary of my Arm couldn’t get along without it. They are doing magnificent job in e ay. - ver the Stars and Stripes fly ov. rP. ific Islands, lso is found the ne tole oe Rada ntatives work tire Army, and “I am delighted to express the debt of gratitude” of the Fifth Army to the American Red Cross for the fine work- it has done. men and women of the Red Cross have __ not been deterred by fatigue, discomfort or danger.” GENERAL MARK CLARK CT Commander of the Fifth U.S. Army "The American Red Cross has made an outstendie con- tribution to the high morale of the soldiers in the China- __ Burma-India theater.” : GENERAL JOSEPH STILWELL __ Commanding the U. S. Army Forces - ina, Burma, and India | The American Red Cross is one of our most loved, and his most useful institutions. The work it has done here has “THAT THEY ARE NOT FORGOTTEN ...” By DEMAREE BESS American fighting men overseas are usually homesick; they get all their basic needs from the Army and the Navy, with one exception— and that is the feeling that they are not for- gotten by the civilian world which is always in their thoughts. I have lived among our soldiers abroad in both world wars, and have seen how much it means to them to have close contacts with the life at home. ... In this war, duplication of effort has been avoided by entrusting to the American Red Cross the chief responsibility of bringing a touch of home to homesick men. Red Cross men and women work courageously and inde- fatigably in hospitals, in rest areas, in bases at the rear, and with units at the front. They eae entertainment and comforts and a ielping hand to men whose leisure is some- times more trying than the hazards of actual _ battle. _ Theirs is a great privilege and a great respon- sibility and, judging by my observations, the Red Cross has admirably fulfilled it. Saturday Evening Post “BIGGEST THING IN THEIR LIVES.....” By RAYMOND CLAPPER The pilots of the small, deadly, trim, little A-36s climb out of their planes. ‘The squad- ton leader, a lieutenant colonel, says: ‘Let’s check in and get over to those Red Cross doughnuts.” The biggest thing in their lives at the moment is an American Red Cross girl under an olive tree serving coffee and doughnuts. Only after a second cup of coffee and a third doughnut do you begin to hear what hap- pened. 5 _ The whole sky may be open to them in the air but on the ground they lead isolated lives, too far from town to get in for a bath or fecreation. And they must fly every day in a big drive like this, so their visit to the Red Cross girl with the big tank of coffee and the contributed notably to the patriotic spirit, as well as the — comfort and happiness of the Alaskan soldier.” — _' LIEUTENANT GENERAL SIMON B. BUCKNER | : Commanding General, Alaskan Department crate of doughnuts becomes the most exciting event in their lives. The real revolutionaries of this war are these flyers, munching Red Cross doughnuts on a dusty, isolated airfield, and the American Red Cross is always there to make their lives bearable and a little more human. All my life I have been a friend and a sup- porter of the Red Cross, but it took such an incident as this to make me realize how much Red Cross means in the lives of these men who must fight the war. True, this was only one fragment of Red Cross service, a service that extends throughout the world, but even this fragment symbolizes the fact that Red Cross is always at the side of the fighting man. "SOMETHING FINE TO BEHOLD .cccacee” By ERNIE PYLE Everywhere I went in the European war theater—in the British Isles, in North Africa. and in Sicily—there was the American Red Cross giving its services to our fighting men. It is something fine to behold, this touch of home which the men and women Red Cross workers are able to bring to our troops abroad. When the Red Cross opens up in a new wat theater, its growth has to be as fast as the growth of the Army. The way clubs spring up overnight in newly occupied centers, the way restaurants and dances and movies and clubmobiles and doughnut factories mushroom into life all over a new country, is something that still astonishes me. Right in the field with their regiments are the Red Cross field directors, who act as a link between the soldiers and their homes: In most of the hospitals, doing the recreational and welfare work for which the nurses can spare so little time, are the Red Cross hospital girls. With every medical unit are countless quantities of the indispensable blood plasma made from the voluntary blood donations of the American people. Our soldiers and sailors abroad literally worship the Red Cross, and I personally can find nothing*but praise to say about its program as I saw it in operation. ee ees Se ee eee eee American Red Cross Washington, D. C. ARC 1133 Jan. 1944 AMERICAN RED CROSS -MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI March 7, 1944 TO War Fund Chairmen FROM The Manager SUBJECT ARC 112%, "A Thovsand Thanks" "A Thousand Thanks" is a new piece of War Fund literature, brimful of actual excerpts from soldiers’ letters, statements by high ranking officers and war correspondents. As you will note from the sample, it provides the sort of material needed to vitalize newspaper publicity and War Fund talks. Also, in the hands of your campaign leaders, it will prove stimulating to them and to their workers. Your chapter's allotment of this valuable folder should reach you within a few days. Very truly yours, nc Y, Keisker Manager SSG Ci: 4 WAR FUND MARCH 1-3) YOUR RED CROSS 1S AT HIS SIDE ; U-686 A —— \ AMERICAN RED CROSS MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI February 11, 1944 MCS 146 RC 2h TO Chapter Chairmen and War Fund Chairmen FROM The Manager SUBJECT Chairman Davis' Letter on Red Cross Week in Motion Picture Theatres Some time ago, we queried some chapters to secure opinions regarding the benefit of motion picture theatre collec- tions for the 1944 Red Cross War Fund. The great majority of chapters replying were strongly in favor of having such a collection during March if it could be arranged with the Motion Picture Industry with local option as to timing. The attached letter from Chairman Davis advises you of the final decision of the War Activities Committee of the Motion Picture Industry on our request for their help. All chapters are urged to discuss arrangements for their communities with representatives of the Motion Picture Industry. Your attention is especially called to the fact that while the week commencing Thursday, March 2%, has been designated for Motion Picture Theatre collections, the final decision both as to par- - ticipation and timing is left to each chapter. Very truly yours, es Keisker Manager Enc. (2) Cae mesS 3 : YOUR RED CROSS IS AT HIS SIDE Ema ee wy acct U-h67 WAR ACTIVITIES COMMITTEE MOTION PICTURE INDUSTRY THEATRES DIVISION 1501 Broadway, New York 18, N. Y. EXECUTIVE COMMITTEE | February 3, 1944 S. H. Fabien, Chairman Joseph Bernhard, Honorary Chairman E. V, Richards, Co-chairman Arthur L. Mayer, Treasurer — E. L. Alperson A. H., Blank Harry: Brandt John H. Harris — E, L. Kuykendall Sam E. Morris ’ Chas. C. Moskowitz R. J. O'Donnell M. A. Rosenberg Dan Michaelove R. B. Wilby Nathan Yamins f TO ALL EXHIBITORS : We have received a personal appeal from Norman H. Davis, National Chairman, American Red Cross, requesting the participation of theatres in the Red Cross Campaign through audience collections. As you can see from attached copy of Mr, Davis' letter to Chairmen of all local Red Cross Chapters, great importance is attached by the Red Cross to your participation in this campaign and the last week in March, beginning on the 23rd, has been designated for this purpose. With the Great Invasion imminent, the Red Cross feels that it must have unlimited resources at its disposal to give adequate help to the armed forces, Its huge $200,000,000 quota is the minimum; and there is no ceiling on the amount of money it hopes the American people will contribute for its indis-~ pensable humanitarian work. Red Cross Chapters are expected to go as far beyond their local quotas as they can, In view of this fact, it is practical for you to arrange immediately with local Red Cross Chapters to set theatre collection as part of local campaign, regardless of quotas, Note, however, that if your local Red Cross Chapter does not desire theatre collections in its campaign, there is no obligation . on the exhibitor to hold a collection. On the other hand, the executive committee has explained to the Red Cross that each local exhibitor also has the right to determine his participation. The American Red Cross neefs your showmanship and the salesmanship which our industry has been supplying to the war effort. Trailers, press book, accessories and all the necessary “ammunition” will reach you in due course, In returning the signed pledge, you automatically order the necessary campaign material. I heartily second the motion in the last sentence of Mr. PET Aid GE tQ,.. “Red Cross Chapters. tats aabiee "T am sure that members of your chapter and representatives of the motion picture industry in your community will lose no time in getting together to formulate an effective program for this campaign.' is -. Let's make this the greatest campaign in motion picture history. "The’ ‘most we can do here at home is the least we should do for our fighting . men ‘in all parts of the world." Sincerely, Reclorr oe (s) S. H. Fabian Chairman U-467-2 WAR ACTIVITIES COMMITTEE MOTION PICTURE INDUSTRY THEATRES DIVISION 1501 Broadway, New York 18, N. Y. EXECUTIVE COMMITTEE February 3, 194) S. H. Fabien, Chairman Joseph Bernhard, Honorary Chairman E. V. Richards, Co-chairman Arthur L. Mayer, Treasurer E. L. Alperson A. H. Blank Harry Brandt John H. Harris E. L, Kuykendall Sam E, Morris Chas. C. Moskowitz R. J. O'Donnell M. A. Rosenberg Dan Michaelove R. B. Wilby Nathan Yamins TO ALL EXHIBITORS: We have received a personal appeal from Norman H. Davis, National Chairman, American Red Cross, requesting the participation of theatres in the Red Cross Campaign through audience collections. As you can see from attached copy of Mr. Davis' letter to Chairmen of all local Red Cross Chapters, great importance is attached by the Red Cross to your participation in this campaign and the last week in March, beginning on the 23rd, has been designated for this purpose, With the Great Invasion imminent, the Red Cross feels that it mst have unlimited resources at its disposal to give adecuate help to the armed forces, Its huge $200,000,000 quota is the minimum; and there is no ceiling on the : amount of money it hopes the American people will contribute for its indis- pensable humanitarian work. Red Cross Chapters are expected to go as far ‘beyond their local quotas as they can. In view of this fact, it is practical for you to arrange immediately with local Red Cross Chapters to set theatre collection as part of local campaign, regardless of quotas. Note, however, that if your local Red Cross Chapter does not desire theatre collections in its campaign, there is no obligation on the exhibitor to hold a collection. On the other hand, the executive committee has explained to the Red Cross that each local exhibitor also has the right to determine his participation. The American Red Cross needs your showmanship and the salesmanship which our industry has been supplying to the war effort. Trailers, press book, accessories and all the necessary “ammunition” will reach you in due course. In returning the signed pledge, you automatically - order the necessary campaign material. I heartily second the motion in the last sentence of Mr. Davis? letter to ‘Red Cross ae i oe "T am sure that members of your chapter and represéntatives of tho motion picture industry in your community will lose no time se getting eos to formulate an effective program for this campaign." Let's make this the greatest campaign in motion picture history.” "The most we can do here at home is the least we should do for our Na ‘men in all parts of the world." Sincerely, (s) S. H. Fabian Chairman “Py -h67-2 Form MA-8405 AMERICAN RED CROSS Midwestern Area ST. LOUIS 3, MO. February 4+, 1944 TO Chapter Chairmen FROM The Manager SUBJECT College Units atte Unit, increa in Ohio raised 220% cess of organizatig Armed Services will not be act on the subject. Field Direcigrs wi situations. undergraduate and graduate. The solicitation gf y nembers, administrative staff and other college employees who are nopéstuderts, will be handled by the general fund raising organization of the chatter / Suggestions valuable for College — Unit campaign organization can be taken from thé War Fund Cempaign Plan Book, ARC 1103, which you recently received. May we wish you success in enlisting your student groups in the Red Cross War Fund. Sincerely yours, es pj xe x? ey AEG C ee 9 H. F. Keisker oe , Manager Copy - War Fund Chairman U=412 + AMERICAN RED CROSS MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI February 14, 1944 Me-SAF 702 CHS 7 TO Council Chairmen, Camp and Hospital Committee Chairmen FROM Director, Camp and Hospital Councils SUBJECT Camp and Hospital Council Service and the War Fund Within the last year you have been chairman of a successful new Service of Red Cross. Through your work in the Camp and Hospital Council Service, you have a broad picture of the Red Cross and are acquainted with its operation on military establishments, in hospitals, and in chapters and the community. Because of your contacts with various Red Cross services in the council program, you Can present an interesting story of Red Cross in a general way, as well as an inter- pretation of your own service. It will be most nelpful and a real support to the War Fund campaign, which takes place during the month of March, if you would offer your services to the War Fund Chairman in your chapter to assist in whatever way he advises. It is also hoped that you will take every opportunity to present the War Fund needs at your Camp and Hospital Committee and Council meetings within the months of February and March. Our program lends itself particularly well to the presentation of Red Cross War Fund needs because representatives from various civic organizations attend committee meetings and council mectings, often bringing guests from many civic groups. Our councils and committees have been active © rendering services and supplying needs in response to requests from the commanding officers of adjacent camps and hospitals. We ere in a position to give real stimulus to the program of raising the funds so badly needed for the successful oneration of all Red Cross services, both at home and overseas. I am enclosing "Facts," a booklet on services which you may find helpful in presenting the Red Cross program or answering questions. (Mrs.) Florence Leland Ingham, Director Camp and Hospital Council Service Midwestern Area Enclosure aaah a 4 WAR FUND tite bed YOUR RED CROSS IS AT HIS SIDE U-477 AMERICAN NATIONAL RED CROSS Midwestern Area ST. LOUIS, MO. TO _ Chapter Chairmen FROM The Manager SUBJECT Stimulating Greagér War)Fund|Interest Among Women 3 : Z _ Fund Planning Committee reveals that there are alpresey 1113 P yge—eaxners in the United States. These repre- sent 30 ps : women employed, 71 per cent are engaged An ingastry. age eakners has climbed 4 million since 1940, : pf all the workers, ated to your chapter situation. Greater nd appeal might be brought about by: directed toward women, th This is possible if each chapter War Fund Chairmen wiJ with the War Fund appeal. In 2 they should be sought out as ke ipation in the chapter program could be stressed. carried over from the War Fund as a year-round effort their home communities could be used to tell ethep’ women their convincing stories of © what Red Cross means to United States troops abroad. We believe you will agree that this matter is worthy of immediate thought and consideration by your chapter, with an aim toward greater emphasis locally on the importance of women actively participating in and responding to the 1944 War Fund.. Very truly yours, Copy - War Fund Chairman MP hh, Public Information Chairman a* F, Keisker War Fund Publicity Chairman Manager Executive Secretary Uke + AMERICAN RED CROSS MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI February 8, 1944 TO War Fund Chairmen FROM The Manager SUBJECT Campaign Plan Books Red Cross War Fund During the past month, War Fund meetings have been held in various sections of each state. These meetings, to which Chapter War Fund Chairmen, Chapter Chairmen, and Chapter Public Information Chairmen were invited, were conducted as instructional meetings on campaign planning and operation. Chapter officials who were able to attend, agree that valuable instruction was afforded in organizing the 1944 War Fund campaign in their chapters. Your attention is called to the fact that the War Fund Plan Book was closely followed and served as the text book for these meetings. A copy of that book is already in your hands, Tf you were fortunate enough to attend the War Fund meeting held in your region, you will wish to review the book in the light of matters dis- cussed at the meeting. : If you were not able to attend the meeting, you are urged to refer - ‘to your Plan Book as containing much of the instruction offered at the meeting, and as a guide in planning and conducting your 1944 War Fund Campaign. More than ever before, the War Fund Chairmen of large and small chapters alike are finding it desirable to seek out and strengthen every possible weak spot in their local organization to insure a successful Campaign this year. The Campaign Plan Book provides solutions to problems of campaign organization and operation that are apt to confront War Fund Chairmen in any size chapter. Under separate cover, additional copies of this book have been sent to you. We believe you will find it desirable to place these in the hands of your Public Information and Division Chairmen, referring them to the sections in the book dealing with their particular phases of the campaign. Very truly yours, — al Cs - H. F. Keisker Manager LETS GIVE > WAR FUND ets Gs ed YOUR RED CROSS IS AT HIS SIDE AMERICAN RED CROSS 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI February 15, 1944 TO Chapter Chairmen War Fund Chairmen FROM Tne Manager SUBJECT President Roosevelt's War Fund Proclamation The proclamation of the President of the United States, facsimile of which is enclosed, is an important key for use in your chapter's War Fund campaign, since the president of the nation also is president of the American Red Cross. : This year the proclemation effectively emphasizes and summarizes the domestic and world-wide responsibilities and the inmediate finencial needs of the Red Cross. Your chapter should make judicious use of it. The proclamation cannot be released for publication in any form prior to Februery 20. Chapters wishing to use it in pamphlets or leaflets now in preparation may do so provided such material is not distributed before February 20. Your chapter may desire to open its solicitation of larger individual gifts on February 20, simultaneously with the release of the President's state- ment. A newspeper mat of the original proclamation will appear in a future issue of the Red Cross News Service sheet and can be obtained from the Midwestern Area office on request. Yours very truly, H. Fe Ke Sisk Manager Enc. Proclamation LETS GIVE > WAR FUND ttc Gs Eee YOUR RED CROSS IS AT HIS SIDE U=l79 (REPRODUCTION OF PROCLAMATION SIGNED BY PRESIDENT ROOSEVELT AT THE WHITE HOUSE) RED CROSS MONTH, 1944 BY THE PRESIDENT OF THE UNITED STATES OF AMERICA A PROCLAMATION WHEREAS the war has entered a decisive stage requiring the fullest mea- sure of individual sacrifice; WHEREAS the American National Red Cross is an auxiliary to the United States armed forces and, as such, is providing indispensable service to our troops throughout the world as well as to their families at home; WHEREAS these wartime activities, including the collection of life- saving blood for the wounded, recreation work in military hospitals, provision of aid to families of servicemen, shipment of food parcels to prisoners of war, production of surgical dressings, operation of overseas clubs and recreation centers, and recruitment of Army and Navy nurses, all combine to save countless lives, restore hope, and provide comfort for our fighting men; WHEREAS, through its vast network of local chapters, this agency of our people simultaneously conducts an extensive program of training and commmity service, while continuing with traditional efficiency to lessen the distress of those overwhelmed by disaster; and WHEREAS this agency is wholly dependent upon individual support and personal participation and is issuing its 1944 appeal to the entire citizen- ship for a minimum War Fund of $200,000,000; NOW, THEREFORE, I, FRANKLIN D. ROOSEVELT, President of the United States of America and President of the American National Red Cross, do hereby desig- nate the month beginning March 1, 1944 as "Red Cross Month" and earnestly be- seech my fellow Americans to observe it by opening their hearts to this humanitarian appeal in order that we may keep the Red Cross at the side of our fighting men and their dependents in their hour of greatest need. IN WITNESS WHEREOF, I have hereunto set my hand and caused the seal of the United States of America to be affixed. DONE at the city of Washington this 19th day of February, in the year of our Lord nineteen hundred and forty-four, and of the Independence of the United States of America the one hundred and sixty—eighth. By the ae gle es ee NOT FOR RELEASE IN ANY FORM BEFORE FEBRUARY 20 + AMERICAN RED CROSS MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS 3, MISSOURI February 7, 1944 TO War Fund Chairmen FROM The Manager SUBJECT 194 "FACTS" (ARC 116) Enclosed is your advance copy of the new 1944 "Facts." In this concise reference book is a mine of Red Cross information. Here are facts for the use of Division Chairmen; an invaluable aid in the training of workers in the War Fund campaign. Associates responsible for publicity or for making talks to groups should have a copy. This booklet is now coming off the presses. As rapidly as we can secure delivery, each chapter will be shipped the quantity allotted. Very truly yours, y a eee jo 4 Coane BALES H. F. Keisker Manager Enc, {tr: af Facts YOUR RED CROSS IS AT HIS SIDE U-437 AMERICAN RED CROSS Midwestern Area 1709 Washington Avenue St. Louis, 3, Missouri February 4+, 1944 Public Information Chairmen Public Information Service Error in January 28 issue of P.I. SERVICE Tt has come to our attention that an error was made in the address of the Motion Picture Distributing Office on page 9-A of the January 28 issue of P.I. SERVICE. This address should read as follows: Motion Picture Distributing Office American Red Cross 40 East 49th Street New York, 17, New York © Copy to War Fund Publicity Chairman War Fund Chairman Executive Secretaries Form MA-8405 AMERICAN RED CROSS Midwestern Area ST. LOUIS 3, MO. February 4, 1944 quantities from Area Office. Please endeavor to place aa it will be actively used as a source book. Copy = Public Information Chairman War Fund Publicity Chairman War Fund Chairman Ua) AMERICAN RED CROSS | Form MA-8405 Midwestern Area 1709 Washington Ave. St. Louis 3, Mo. February 16, 1944 MCS-150 RC 25 TO Chapter Phairmen FROM SUBJECT has shown that one-third of th a ae to contribute to "Questions and Answers" wh? on most questions. In those cases where a wonsiibe oy a. fe Ketober Manager ‘Copy - War Fund Chairman U-h97 AMERICAN RED CROSS. MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS, (3) MISSOURI TOs Public Information Chairman” DATE January 24, 1944 War Fund Publicity Chairman , FROM: Public Information Service SUBJECT Window Display Trims for 1944 War Fund You have received or will soon receive a supply of booklets depicting and explaining the NEWEST of all War Fund publicity supplies .. the 1944 Window Display Trims. ; Fach trim pictured in the book is made available complete in every detail as outlined. To allow a variety of window displays in your community the following three trims are offered: 1. "1944 War Fund" Trim 2. "General" War Fund Trim 3. "Services to the Armed Forces" Trim Retailers may purchase the trims through the chapter providing such purchasers strictly observe the advertising restrictions pertaining to the use of the name and emblem of the American Red Cross. It is assumed that the chapter will allow trims to ‘be sold only to reputable concerns whose products or services are in good taste. Each chapter may purchase as many trims as are desired; however, due to existe ing shipping conditions you are advised to place your orders immediately upon receipt of the promotion book. You will receive an acknowledgement from the vendor indicat- ing the approximate date upon which you may expect delivery. Price is $12.50 per trim. All orders will be expedited if the order blank in the pooklet is sent direct to the vendor: Color Print Corporation, 357 East Erie St., Milwaukee, 2, Wisconsin. The displays and the descriptive booklet are being produced by this company at no expense to the American Red Cross. These displays will promote local interest in the 1944 War Fund Campaign in your chapter by colorfully dramatizing the wartime services and War Fund theme. You may deem it advisable to have these display trims handled with the other sponsorable War Fund items by a separate committee. Your chapter may desire tims for use in the windows and interiors of its offices or production rooms. The displays have a variety of uses. Many retailers will desire to use the display trims as the basis for develop- ment of original windows, supplementing them with art work and ideas from their own advertising staffs. This is encouraged, providing advertisers adhere to Red Cross advertising regulations in using the name and emblem. Fach store window offers an opportunity for your chapter to tell your com- munity more about what the American Red Cross is doing locally, nationally, and internationally. Here is a most effective medium with major circulation through which the story of the Red Cross can be interestingly and understandably told. Plan now to add these NEW 1944 War Fund display trims to your campaign supplies. U-305 AMERICAN NATIONAL RED CROSS Midwestern Area ST. LOUIS, MO. January 8, 1944 Judge Frank R. Gray, Chairman, Douglas County Chapter, American Red Cross, Co Lawrence, Kansas. tt you have a special Pub attend. The group discugs exchange of ideas and plats present. host chapter. May I urge that you, with your War Fund Chairman, Public Information Chairman, and War Fund Publicity Chairman arrange to attend the meeting. We are looking forward to seeing you. Sincerely yours, Harold R. Fowler, Regional Director, Arkansas, Kansas and Oklahoma. De wrk Ay-u War uppli been | shipped to You on 4_ 29. Ld, by Beoress to (address): Same as on thiké—cerd : Your shipment includes 2. eértons. The follpwing ems are not available at the- foment. They will be shipped later. * f hug ee c 2 ; en e Due to difficulties in war time transportation, there may be some delay in receipt of this order but it should arrive in-a reaonable length of time after receipt of this card. (sock tO (Mi os) Cue. Brocke — U=301 “QUIS ; Ne > Srep2 = ZZ T30PM - YP — 79a (THIS SIDE OF CARBIS-FOR ADDRESS } Dr. Forrest C. Allen War Fund Chairman Douglas County Chapter American Red Cross Lawrence, Kansas AMERICAN NATIONAL RED CROSS Midwestern Area ST. LOUIS, MO. January 24, 1944 \ not be required to deduct bh printing the Red Cross in newspapers, in turn, will distNibyze the section to their sybscy charge either to them or to the Ked Cross. ftai and no masthead or folio line identifying the particular # merely as a distributing agent. The paper consumed in y inting thts section has ng the above mentioned Issued this 2lst tion quota under Order L-240 the paper consumed Red Cross section, notwithstanding paragraph 8 day of January, 1944, War Production Board, & Secretary". eee Don L. Short Director Public Information Service Copy - War Fund Chairman U-306 + AMERICAN RED CROSS MIDWESTERN AREA 1709 WASHINGTON AVENUE ST. LOUIS, (3) MISSOURI January 10, 194% TO Chapter Chairmen War Fund Chairmen FROM The Menager SUBJECT Junior Rea Cross and the War Fund In developing your War Fund plans, you will, of course, set up organiza- tion for the solicitation of contributions from school administrators, teachers, school office personnel, and the janitorial force. These groups have traditionally been both generous and cooperative. We are asking that pupils be omitted in your solicitation of contributions from school groups. I am sure you are well aware and justly proud of the magnificent program of the American Junior Red Cross. In part, it includes financial support of local services, a program of production of comfort and recreational items for men in the armed forces, and support of the National Children's Fund. The money raised by Junior Red Cross members for the purchase of materials for the making of millions of articles highly prized by the armed forces, represents, for this part of our Red Cross memtership, a tremendous outlay of money as well as effort. Again, through the National Children's Fund, the American Junior Red Cross helps soften the blows of adversity for great numbers of children the world over. There is evidence to suggest that in past years boys and girls have con- tributed very substantial sums to War Fund campaigns. However, as you know, the Junior Red Cross membership has an enrollment-program financing campaign of its own in November. From time to time during the school year it is necessary for the Junior Red Cross membership to supplement this November income in order to carry on its greatly expanding local, national, and international service activities. It would represent a handicap to the development of those programs were we now to ask them to divert their resources to other channels. Although we shall not solicit contributions to the War Fund from boys and girls, we shall have splendid support of other types from that group. Probably no generation of young people has ever been so acutely aware of its stake in and obliga- tions to society. The attached letter addressed to Junior Red Cross Chairmen from the Director of Junior Red Cross in the Midwestern Area suggests some of the services which boys and girls will be prepared to offer your War Fund Committee. May I urge that representatives of the War Fund Committee, school and adult Junior Red Cross leadership, and the Junior Red Cross membership develop a program of War Fund service for boys and girls? We shall thus provide these young people with a full measure of participation in bringing the War Fund campaign to a successful conclusion. Enc. Letter Copy Manager roe nr pte itt QOeee te tee Tat. OU ee U-185 Form MA-8405 AMERICAN RED CROSS Midwestern Area ST. LOUIS 3, MO. January 10, 194% TO FROM oe jor Red Cross, Midwestern Area SUBJECT eisker has been forwarded to all Chapter Chairmen Area chapters. This letter reflects the thipking pg pent wie resDy ct to the part which boys and girls may play in/bringing a successful conclusion. Fund contributions from boys and girls. geal services, the production bers for the purpose of inquiring Bs a. speeches before groups both i aryfd out of school, adult and youth. (Please consult your cHapter's Speakers' Bureau Chairman) bd. providing music for War Fund meetings c. preparing original posters and other materials in art classes for use in key school and community locations ad. developing "live exhibits" involving older Junior Red Cross members and reflecting Red Cross services e. studying and discussing in classes the range of Red Cross services. With or without such study and discussion, boys and girls should be urged to talk with their families about the War Fund campaign. f. presenting, where possible, radio programs reflecting Red Cross r themes. Note: It is extremely important that the content of all speeches, art work, and radio scripts be checked for conformity with Red Cross policy., Also, I, know, our Junior Red Cross adult leadership is fully prepared to develop a program at these points based on the judgment of those in the chapter who are responsible for public information during the War.Fund campaign, 4. Providing messengep, service. during free, HOUT. Junior Red Cross members should not.be used.to solicit War Fund contributions from adults. as on 2 Fa ] & - ‘ThesJuriior Re@ Cross membership.is very much’a part’ of the: "Réd Cross family" and ‘as such has a‘splendid opportunity to cake meaner Le — ‘oF oe fact — eeEy EUS! oe. =e — Bank ear at if god may® enolteiececo Elden We'Mason; Directo® eve’ “american Junior: Rea: Cross = Midwestern Area , Ene? 203.3 fhwolie@?t off dine. lt yen frofiesmgse To wew va .ov%es Yas F als ‘> 3 biyit ¢- o ay 2 . j * r¢ te2 . ? ce a SH $ ie a > 4 > 4 EXSis é . < « ni ‘ m tte rf ? 5 tae ts =F ~ ee ae * i a ‘ -~ + g : “ r ‘ é : ’ ~s : } & ‘ s et e oq non Rie t ; ' ‘ mee ‘ 2 t ae ree { «1 = “hs a) j ut war: ; oa ¥ s wet « . . as eS : 3 * “ ; * 3 > fia Seat ‘ ee .* "= rhea | ; 7 q.ae re. i ie = + ‘ j ¢~ ‘ t ‘ 2 oT. : fue ‘ Rt Sed <3 ¢ z. : 3 r + “<3 ve a oA “ . oh] ~*S & - : z é : ‘ i : mists fe “ 4 : ov s = 3 8g nm L > : 2 fps 3 t Y{ti ond *; #32 7 ite s t 4 » zest ‘ fa 7. t i ¢ 3° i fs : “4 7 * Do & ‘ oe a gre fy yo ; r¢ bgt rH aS vf ; 6% ' 2 ‘ a : m Te Pigs = . ee & MR gee vrs . a Seas SS ‘ we nee i ? 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