WAR ACTIVITIES COMMITTEE
MOTION PICTURE INDUSTRY
THEATRES DIVISION

1501 Broadway, New York 18, N. Y.

EXECUTIVE COMMITTEE | February 3, 1944
S. H. Fabien, Chairman
Joseph Bernhard, Honorary Chairman
E. V, Richards, Co-chairman
Arthur L. Mayer, Treasurer —
E. L. Alperson
A. H., Blank
Harry: Brandt
John H. Harris —
E, L. Kuykendall
Sam E. Morris
’ Chas. C. Moskowitz
R. J. O'Donnell
M. A. Rosenberg
Dan Michaelove
R. B. Wilby
Nathan Yamins

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TO ALL EXHIBITORS :

We have received a personal appeal from Norman H. Davis, National Chairman,
American Red Cross, requesting the participation of theatres in the Red Cross
Campaign through audience collections.

As you can see from attached copy of Mr, Davis' letter to Chairmen of all
local Red Cross Chapters, great importance is attached by the Red Cross to
your participation in this campaign and the last week in March, beginning on
the 23rd, has been designated for this purpose.

With the Great Invasion imminent, the Red Cross feels that it must have
unlimited resources at its disposal to give adequate help to the armed forces,
Its huge $200,000,000 quota is the minimum; and there is no ceiling on the
amount of money it hopes the American people will contribute for its indis-~
pensable humanitarian work. Red Cross Chapters are expected to go as far
beyond their local quotas as they can,

In view of this fact, it is practical for you to arrange immediately with
local Red Cross Chapters to set theatre collection as part of local campaign,
regardless of quotas, Note, however, that if your local Red Cross Chapter
does not desire theatre collections in its campaign, there is no obligation

. on the exhibitor to hold a collection. On the other hand, the executive
committee has explained to the Red Cross that each local exhibitor also has
the right to determine his participation.

The American Red Cross neefs your showmanship and the salesmanship which our
industry has been supplying to the war effort.

Trailers, press book, accessories and all the necessary “ammunition” will
reach you in due course, In returning the signed pledge, you automatically
order the necessary campaign material.