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AMERICAN RED CROSS

MIDWESTERN AREA
1709 WASHINGTON AVENUE
ST. LOUIS 3, MISSOURI

February 8, 1944

TO War Fund Chairmen
FROM The Manager

SUBJECT Campaign Plan Books Red Cross War Fund

During the past month, War Fund meetings have been held in various
sections of each state. These meetings, to which Chapter War Fund Chairmen,
Chapter Chairmen, and Chapter Public Information Chairmen were invited, were
conducted as instructional meetings on campaign planning and operation. Chapter
officials who were able to attend, agree that valuable instruction was afforded
in organizing the 1944 War Fund campaign in their chapters.

Your attention is called to the fact that the War Fund Plan Book
was closely followed and served as the text book for these meetings. A copy
of that book is already in your hands,

Tf you were fortunate enough to attend the War Fund meeting held
in your region, you will wish to review the book in the light of matters dis-
cussed at the meeting. :

If you were not able to attend the meeting, you are urged to refer
- ‘to your Plan Book as containing much of the instruction offered at the meeting,

and as a guide in planning and conducting your 1944 War Fund Campaign. More
than ever before, the War Fund Chairmen of large and small chapters alike are
finding it desirable to seek out and strengthen every possible weak spot in
their local organization to insure a successful Campaign this year. The
Campaign Plan Book provides solutions to problems of campaign organization
and operation that are apt to confront War Fund Chairmen in any size chapter.

Under separate cover, additional copies of this book have been sent
to you. We believe you will find it desirable to place these in the hands of
your Public Information and Division Chairmen, referring them to the sections
in the book dealing with their particular phases of the campaign.

Very truly yours,
— al Cs

- H. F. Keisker
Manager

      

LETS GIVE

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WAR FUND
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