AMERICAN RED CROSS.

MIDWESTERN AREA
1709 WASHINGTON AVENUE
ST. LOUIS, (3) MISSOURI

TOs Public Information Chairman” DATE January 24, 1944
War Fund Publicity Chairman ,
FROM: Public Information Service SUBJECT Window Display Trims

for 1944 War Fund

You have received or will soon receive a supply of booklets depicting and
explaining the NEWEST of all War Fund publicity supplies .. the 1944 Window Display
Trims. ;

Fach trim pictured in the book is made available complete in every detail as
outlined. To allow a variety of window displays in your community the following
three trims are offered:

1. "1944 War Fund" Trim
2. "General" War Fund Trim
3. "Services to the Armed Forces" Trim

Retailers may purchase the trims through the chapter providing such purchasers
strictly observe the advertising restrictions pertaining to the use of the name and
emblem of the American Red Cross. It is assumed that the chapter will allow trims to
‘be sold only to reputable concerns whose products or services are in good taste.

Each chapter may purchase as many trims as are desired; however, due to existe
ing shipping conditions you are advised to place your orders immediately upon receipt
of the promotion book. You will receive an acknowledgement from the vendor indicat-
ing the approximate date upon which you may expect delivery.

Price is $12.50 per trim.

All orders will be expedited if the order blank in the pooklet is sent direct
to the vendor: Color Print Corporation, 357 East Erie St., Milwaukee, 2, Wisconsin.
The displays and the descriptive booklet are being produced by this company at no
expense to the American Red Cross.

These displays will promote local interest in the 1944 War Fund Campaign in
your chapter by colorfully dramatizing the wartime services and War Fund theme. You
may deem it advisable to have these display trims handled with the other sponsorable
War Fund items by a separate committee. Your chapter may desire tims for use in the
windows and interiors of its offices or production rooms. The displays have a
variety of uses.

Many retailers will desire to use the display trims as the basis for develop-
ment of original windows, supplementing them with art work and ideas from their own
advertising staffs. This is encouraged, providing advertisers adhere to Red Cross
advertising regulations in using the name and emblem.

Fach store window offers an opportunity for your chapter to tell your com-
munity more about what the American Red Cross is doing locally, nationally, and
internationally. Here is a most effective medium with major circulation through
which the story of the Red Cross can be interestingly and understandably told.

Plan now to add these NEW 1944 War Fund display trims to your campaign supplies.

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