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AMERICAN RED CROSS

MIDWESTERN AREA
1709 WASHINGTON AVENUE
ST. LOUIS. (3) MISSOURI

September 2, 1943

MCS-123 PI-14
TO Chapter Chairmen

FROM The Manager
SUBJECT Preliminary Plans for 1944 War Fund Campaign

The National Headquarters War Fund Planning Comittee for some months has
been considering problems in connection with the next War Fund campaign. Several
policy decisions have been made and the purpose of this letter is to inform you of
our plans to date.

Designation of the Next Campaign
The official name of the next campaign will be "1944 Red Cross War Fund."

National Chairman of the Next Campaign

 

Mr. Leon Fraser, President of The First National Bank of the City of New
York, has consented to serve as National Chairman of our next campaign. No publicity
is to be given to his appointment until it is formally announced by National Head-
quarters. If you have not already done so, it is our hope you will take steps
immediately to appoint the chairman for your local campaign.

Date of the Next Campaign

Many chapters indicated a preference that the next campaign be held in
April, 1944, and the national organization has tried to complete arrangements for
that month. However, officers of the Treasury Department state that there is a
much greater likelihood of a Government Bond Campaign in April and May than there
is for February or March, 1944, and they have requested that the Red Cross leave
the month of April free for government plans. The avoidance, if possible, of con-
flict with a Government Bond Campaign clearly outweighs all other considerations
and, accordingly, it has been necessary to fix the date of the next War Fund
Campaign March 1 to 31, 1944.

Purpose of the Campaign

It will be our purpose, as was the case in the last campaign, to raise
all. the funds required by the national organization and by the chapters for sub-
stantially one year's activities. All announcements of the campaign will include
the usual provision that "in the event of major national disasters, or other major
- emergencies, the Red Cross will take such immediate steps as may be necessary to

meet the situation."

ENROLLMENT FOR SERVICE
AMERICAN JUNIOR RED CROSS ENROLLMENT CAMPAIGN, NOVEMBER 1-15, 1943