ROTO TABLOID—Four-page pictorial tabloid with outside dimen-
sions of 1034” x 1514”. It will picture dramatically Red Cross serv-
ices having special War Fund appeal, with brief descriptive text.
Effective as a Sunday newspaper insert if this can be arranged with
local publishers, but to comply with postal regulations such distribu-
tion must be limited to deliveries by carrier or other copies not for-
warded through the mail. It also may be distributed through other
channels. Also especially valuable to fund workers as a visual aid
in solicitation.

NOTE PLEASE: The INFORMATION LEAFLET, FACTS, and the
ROTO TABLOID must not be made public before January 1, 1944,
ner released for public use too far in advance of the opening of the
local campaign.

RED CROSS COURIER—The February issue will be a special
War Fund edition.

PUBLICITY SUPPLIES

The local publicity of the chapter will be supported by a carefully
planned national campaign handled by the Office of Public Relations
working from Washington and the area offices.

Press, wire services, news and photo syndicates, radio, magazines,
and theaters will be used extensively to publicize the War Fund appeal.

The Office of Public Relations also furnishes supplementary material
to chapters to aid in their local publicity. Some of the principal fea-
tures of this year’s publicity programs, to which others may be added,
follow:

NEWSPAPERS

FEATURE SHEET —In addition to the “spot” news stories issued
by the national organization to all national news agencies, a series of
news stories, feature articles, editorial cartoons, picture mats, and
special War Fund material will be furnished to the chapters some-
time before the campaign in the form of a clip sheet of several pages
called the War Fund Feature Sheet. Much of this material will be
written with a view to ready localization, and material will also be
supplied for special sections of newspapers. The picture mats and
editorial cartoon mats will be numbered so that copies may be ordered.

RED CROSS NEWS SERVICE—tThe national clip sheet will be
issued weekly beginning one month before the campaign and con-
tinuing through March. The News Service will carry stories and
features of a more timely nature than contained in the War Fund
Feature Sheet. Several issues will be devoted exclusively to timely
mats of news pictures which may be ordered from the area offices.
Stories in the News Service should be adapted for local use and also
made available to the Speakers Bureau.