RADIO SCRIPTS—Through the script and recording exchange
catalog, radio scripts, including interviews and simple dramatic pro-
grams on all Red Cross services, also will be provided. As indicated
above, many spot announcements will be handled nationally. There
will, however, be some written especially for local chapters’ use.

MOTION PICTURES

WAR FUND DOCUMENTARY FILM—A 10-minute reel to be
distributed through the War Activities Committee of the motion
picture industry to 15,000 theaters prior to and during the campaign.
Like the 1948 film, “Since Pearl Harbor,” it will be produced by the
March of Time and will give a dramatic picture of Red Cross services
of greatest public interest at that time.

WAR FUND TRAILER—National headquarters will arrange for
the production of a motion picture trailer which will be distributed
during the campaign to more than 15,000 theaters throughout the
country, through the courtesy of the War Activities Committee of the
motion picture industry. Chapters will not handle the distribution of
these trailers. The showing will coincide with Red Cross Week in the
movie houses, date to be announced later.

OTHER FILMS—Information regarding other Red Cross motion
pictures in 16 mm. and 35 mm. may be obtained from area offices. A
number of issues of Red Cross newsreels will be available to chapters
for nontheatrical showing before and during the campaign. Arrange-
ments will be made also to provide the newsreel companies and other
motion picture producers with suitable Red Cross material.

GENERAL

MAGAZINES—National headquarters is arranging for many
nationally circulated magazines to carry Red Cross covers, articles,
and sponsored advertisements in their March issues. More than one.
thousand trade, class, and technical magazines of national circulation
will receive War Fund stories for use in their March issues. These
stories as well as the cuts are serviced from Washington.

SPECIAL SERVICES—Special stories will be furnished by na-
tional headquarters to labor, farm, church, and fraternal publications.

SUGGESTED WINDOW DISPLAYS—A large sheet illustrated

with suggested window displays will be sent to chapters to furnish
ideas for War Fund displays.

RAILROAD PUBLICITY—The national organization makes ar-
rangements with the railroad systems either to print a small illustra-
tion of the poster and an invitation to support the War Fund upon
their dining car menus or to distribute in the dining cars an attractive
postcard picturing it. A number of railroad systems will be provided
posters from Washington to display in their stations.

ARC 1125
Rev. Nov. 1943