ATTENTION, WORKERS!

The success of any campaign is dependent upon the successful effort of each individual
worker. The following suggestions and facts are presented as aids to your success:

- 1. Inform yourself thoroughly about the services the Red Cross
is rendering now. Remember, your knowledge of Red Cross
will help you to secure better contributions.

2. See every person assigned to you. If a prospect cannot be
seen on the first call, make repeat visits until you secure an
interview. Let no one be able to say, “I was not asked to
contribute to the Red Cross War Fund.”

3. Start early and follow through steadily to insure a quick and
successful job.

4. Have available your identification as a Red Cross repre-
sentative.

5. Inform your prospect about the work of the Red Cross and
its need—preferably through the use of one or two human
interest stories.

6. Do not hurry the interview, but allow time enough to
thoroughly sell the Red Cross and its great needs. Do not
do all the talking—encourage your prospect to ask questions
and be prepared to answer them.

7, Make sure the contributor understands that the Red Cross
War Fund is much more than a Roll Call and that a usual
membership fee is not sufficient to meet wartime needs.

8. Ask for gifts based on the needs of the Red Cross today

and the circumstances of the giver.

9. Remember that the gift of a firm does not replace the con-
tributions of executives or employees. Neither does. the contri-
bution of the husband or wage-earner make it unnecessary to
approach members of the family at home. The Red Cross
serves all the people and everyone should have the privilege of
supporting the Red Cross.

10. Make out a membership-receipt card after the donor has
indicated the amount he wishes to give. If this is done early
in the interview, the amount may be fixed at too low a level.

11. Record the gift on your contributors’ list. Give a member-
ship-receipt card only if the contribution is $1.00 or more.
Give a lapel tab and window emblem to every adult contributor
regardless of the amount given.

12. Ask your contributors to wear the lapel tab and put up

their window emblems.

13. Never show resentment or ill feeling at a rejection or a
small gift. The Red Cross wants to make friends, and if
you leave a person in a friendly manner, the way is still open
for future contributions.

14. Understand clearly when, where, and how to report your
returns.

15. Remember that the War Fund is the activity that makes
all Red Cross services possible.

16. Know these basic facts about your Red Cross:

The President of the United States, upon his acceptance,
is ex officio President of the American National Red Cross.

 

The governing body is known as the Central Committee.
It is comprised of 18 persons: 6 elected by chapter delegates,
6 elected by the Board of Incorporators, and 6 appointed by
the President—the last third includes the chairman and repre-
sentatives of the State, War, Navy, Treasury, and Justice
Departments.

The chapter is the local unit of the American National Red
Cross. It receives its charter from the national organization
and is responsible for all local phases of national obligations
and all local Red Cross activities within its territory, subject
to the policies and regulations of the national organization.

The American Red Cross operates nationally and inter-
nationally under a charter granted by Congress, and in ac-
cordance with the spirit and conditions of the Convention of
Geneva.

Under its congressional charter, the Red Cross is the
official American agency responsible for disaster relief.

 

Under its congressional charter, the American Red Cross
is the official medium of communication between the people
of the United States of America and their Army and Navy.

 

The American Red Cross with its manifold services is de-
pendent on public contributions. ‘The Red Cross receives
no funds from the government, though on request it has dis-
tributed goods purchased with federal appropriations. The
War Department audits all Red Cross accounts and submits
annual reports to Congress. Copies of the reports are avail-
able to the public,