Where several groups cooperate on a project, it is usually
a good idea to make one of them chiefly responsible for it.

The Greenwich, Connecticut, Social Planning Commit-
tee of the Community Council approved a plan for a
youth center and recommended it to the Community
Chest. Responsibility was assigned to the YMCA,
with other groups working under its direction.

Publicity

No youth recreation program can be successful without
community support. To this end, a sound public relations
program is essential, and public relations should be a concern
of the Youth Recreation Committee from the start. The
Committee may appoint a subcommittee on Information
with members chosen from newspaper, radio, and advertis-
ing people, who know the town’s information channels and
can plan a campaign of broad scope.

Their task is twofold: first, to enlist support for the
youth recreation program, and second, to keep the com-
munity informed of what goes on.

A publicity program may start with the announcement
that a Youth Recreation Committee has been formed. It
should be sustained through radio programs and newspaper
feature stories which highlight the need for teen-age pro-
grams and tell what is being done. .Surveys of needs and
resources should be publicized. As the program develops,
speeches, interviews, picture layouts, spot news and cal-
endars of coming events are all helpful.

A four-page layout in a Palo Alto, California, news-
paper announced a summer recreation program. Storics
told of the need for better facilities, described the
projects which made up the community program, and
listed future events. Local advertisers financed the
spread.

When a Teen Town center in Watertown, New York,

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