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DISTRIBUTION PROCESSING

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MCGRAW-HILL PUBLISHING COMPANY, INc.
330 West 42™°STREET - NEW YORK,NY.

PLEASE REPLY TO
S520 NORTH MICHIGAN AVENUE
CHICAGO, ILL.

Chicago, April 25, 1938.

Mr. Forrest C. Allen

Director of Physical Education
Varsity Basketball Coach
University of Kansas

Lawrence, Kansas

Dear Phogs

I am pleased to learn from your letter of April 18 that the
McGraw Hill Book Company is publishing your book on "Better Basketball".

From everyone with whom I have come in contact and who have
had dealings with the McGraw Hill Book Company I have had the same
comment regarding its business dealings as you make in your letter. Though
the McGraw Hill Book Company is a different division of the company than

which I am personally connected I have thoroughly enjoyed all the

acquaintances I haye made in that organization. As a matter of fact I
was aware of the existence of the McGraw Hill Book Company many years before
I knew anything about the McGraw Hill Publishing Company or even suspected
that I would ever be connected with the organization.

It has a policy which I think is highly commendable but which
I understand is not always existent in the book publishing field; in that
it takes into account the author's opportunity for a financial reward as
well as its own before it agrees to accept a book for publication. That
may seem like a minor and routine matter but it does not fail to take
into account the vast number of books which are submitted to the various
publishers and many of which even after acceptance fails to prove a
profitable venture for the publisher much less for the author.

RE Sah AS AEE

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