Who Should Serve
on the Committee

THe MAGAZINE committee of Rotary
International, with the concurrence of
the board of directors, suggests that each
club appoint a special committee to be
known as the club’s “Magazine Com-
mittee.”

This committee to consist of three reg-
‘ular members of staggered appointment,
serving for three years, with the club
president an ex-officio member of the
committee.

During the first year, one member
should be appointed to serve one year;
one member for two years; and one
member for three years. Thereafter each
year as one member’s term expired, ap-
pointments would be on a three-year
basis. Wherever feasible the three regu-
lar members should include the editor
of the club publication and a local news-
paper or advertising man. The club pub-
lication editor might be the one-year
appointee to start with, since ofttimes the
club editorship is rotated each year, and
the new editor could be appointed the
second year, etc.

The Committee’s Duties

The official magazine of Rotary Inter-
national is published in two editions:
Tue Rorarian (in English) and Revista
Roraria (in Spanish).

A club’s magazine committee’s duties
are to help the official magazine better
to serve the club and its members.

An alert committee will discover nu-
merous ways to do this, but the follow-
ing suggestions may prove helpful.

Reading Makes
Better Rotarians

Increasing the reading of the maga-
zine should be the Committee’s number
one job. For as more Rotarians (and
members of their families) read its au-
thoritative and informative articles, the
deeper and the broader becomes their
understanding of Rotary.

Pertinent references to the magazine
and its articles can be printed in your
club publication or meeting notice. The
club president or chairman can make

pointed or passing references to some
timely articles at the club meeting.

The “Clipsheet,” which is sent out
monthly by the magazine to club secre-
taries (and to club publication editors on
request ), can be utilized in various ways
in making advance announcements re-
garding timely articles in the bulletin or
from the rostrum.

Collaboration
with the Editors

Contents of the magazine can be di-
vided, roughly, in two parts: (1) general
articles that interpret Rotary, directly or
indirectly, and (2) departments that re-
port on activities of Clubs and individual
Rotarians.

The editors welcome suggestions and

materials for both— BUT it should be

noted that with more than 200,000 Ro-

tarians in the world, much more is of-
fered than can be used. What makes
news for THe Rotarian is discussed in
detail in the circular, “Our Magazine
and Our Club” attached herewith. It
should be called to the attention of the
committee member designated as “re-
porter” or “special correspondent.”

Other Cooperation
with Magazine Staff

At various times it is necessary that
Tue Rorartan make fact-finding sur-
veys on reader interest or to secure mar-
keting data or such other information
as would be helpful to the advertising
department. The making of such sur-
veys takes relatively little time, but can
be tremendously helpful to your maga-
zine.

Such data can ofttimes provide the
basis for an interesting and worthwhile
club program.

Securing New Members

Tue Rorartan has been called “Ro-
tary’s front window.”

A copy placed in the hands of a pro-
spective member will open his eyes to
the fact that yours is not just a luncheon
club, but a unit in the world-wide fel-
lowship of Rotary. The magazine is
something tangible which he can take
home and show to his wife as they dis-
cuss whether or not he should become a

member of your club. Its attractive for-
mat and excellent articles—telling of the
Rotary ideals in action—tend to make
that all-important first impression a
favorable one.

Organizing New Clubs

Tue RorariaN magazine has long
been a very effective aid in organizing
new clubs. As a silent but persuasive
salesman, it carries on its “sales talk” for
Rotary long after the prospective mem-
ber of a new club has been interviewed.
In the quiet of his home or office, he can
for himself read of what Rotary is doing
elsewhere—and then imagine what a
club could do in his own community.

Your club’s magazine committee can
be a great help to your extension com-
mittee in suggesting ways in which the
magazine can assist them in starting
new Rotary Clubs.

Sponsoring
“The Rotarian’’ Week

Your club’s Magazine Committee
should have the responsibility of sponsor-
ing THe Rorartan Week. This annual
event, which each year comes during the
last week of January, affords an excellent
opportunity for your Magazine Com-
mittee to plan a program built around
Rotary’s own magazine. Special mate-
rial is prepared and sent, upon request,
to each club by Tue Rotarian.

Tue Rorartan Week was not inau-
gurated for the purpose of boosting the
magazine, but rather to indicate the
various ways in which the magazine
can more effectively serve your club and
its members.

Making Communities
““Rotary-Conscious”’

Your Club members know what Ro-
tary means—but surveys show how little
non-Rotarians know of the real effort
and meaning of Rotary. THe Rorarian
offers many ways to expand the com-
munity’s knowledge of Rotary itself and
the Rotary Club as well.

Subscriptions for
Military Camps

The boys in the armed services today
will be the Rotarians of tomorrow. Many