objects of Rotary will be worked
into every news release, “sugar
coated” to make them interesting
to the general public.

8. Be modest.
Publicity concerning the Rotary club
should never be boastful. Its aim
should be public information, not
personal notoriety.

9. Merit publicity.
Favorable publicity for a Rotary.
club is best obtained by doing things
that merit such publicity.

10. Avoid ridicule.
Incidents in meetings that may be
amusing to members can bring the
club into ridicule if reported to the
public.

11. Invite special guests.
From time to time, public officials
and prominent citizens who are not
Rotarians should be invited to Ro-
tary meetings.

12.“The Rotarian” and “Revista Ro-

taria”’
Many clubs subscribe to “The Ro-
tarian” and. “Revista  Rotaria”

(Spanish) for school and public
libraries; some members put their
copies of these magazines, after
reading them, in doctors’ reception
rooms or send them to non-Rotarian
friends.

OPPORTUNITIES FOR INFORM-
ING THE PUBLIC ABOUT
ROTARY

Public Addresses by Rotarians

Rotarians frequently receive invita-

tions to address other organizations. In.

many cases the speaker may bring in
references to Rotary to convey to his
hearers some understanding of the
things for which Rotary stands.

Some clubs present a series of short,
talks in the high school. Once a week
some member describes his vocation
and its possibilities for youth. He also
tells about the influence of Rotary on
business standards. Other clubs present
similar talks on local radio programs.

Radio Programs

Some clubs broadcast outstanding
addresses delivered before the club.
Others arrange for a Rotary program
at some other time each week. The
club provides the speakers and the mu-
sical features.

Articles in Trade Magazines

Often it is possible that addresses are
suitable for publication in trade jour-
nals. These publications are valuable
to high school classes, particularly those
dealing with engineering or scientific
subjects. A file of these magazines for
the high school library is a useful gift.

Meetings for Competitors

In many clubs members bring one or
more of their business competitors
when a program of interest to business-
men is being presented. At such a
meeting the public information com-
mittee may have a member give a brief
talk on Rotary.

 

 

Especially useful to the public information committee is Pamphlet No. 14,
“Rotary Publicity.” This pamphlet covers the relations of a Rotary club
with the general public, local media for the dissemination of Rotary news
and suggested methods for best securing their cooperation, a list of activ-
ities within a Rotary club which offer publicity opportunities, and other
information. It is concise, easily read, and easily followed. Other useful
items are “Brief Facts about Rotary,” File No. 433, “Informing the Public
about Rotary,” and File No. 440, “An Outsider Looks In.” They may be

secured from the secretariat through the club secretary.

 

 

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