Do I subordinate the desire of making a
money profit to the desire to be of
service to others, or do I think only
of how a money profit and how big a
money profit can be made?

If a Rotarian wants to practice voca-
tional service (business and _profes-
sional relationships), the first step is
to survey his business and his relation
to it. If, having made an honest self-
examination as suggested, he can say
he does not understand vocational serv-
ice, it is likely that he will not be a
real Rotarian. If, on the other hand,
he does something to improve condi-
tions which this survey has disclosed,
then he knows what vocational service
means and has discovered how to use
Rotary in his business.

Relation to Other Objects of Rotary

Although vocational service (business
and professional relationships) is par-
ticularly stressed in the second object,
it is present to some degree in the other
objects as well. For example—

In “the development of acquaintance
as an opportunity for service” (Object
No. 1), the greatest opportunity for
Rotarians will naturally be in the carry-
ing on of their daily work. Acquain-
tance provides the opportunity for
friendly relations with employes, com-
petitors, sellers and patrons. Acquain-
tanceship is the stepping stone to friend-
ship, and with friendship permeating
business relations many reprehensible
practices will disappear.

Object No. 2 is, of course, wholly a
statement of vocational service (business
and professional relationships).

Object No. 3 includes a reference to
the application of the ideal of service to
the Rotarian’s business life.

No. 4 proposes “the advancement of

international understanding, good will,
and peace through a world fellowship
of business and professional men.”
Since wars have frequently grown out
of economic rivalry and commercial
misunderstanding, it is obvious that a
conscientious and service-minded body
of business and professional men in
countries around the world can make a
significant contribution vocationally to
the promotion of the fourth object. The
establishment of mutual confidence
across national boundaries and of busi-
ness honor in international trade will
do much for world peace.

From the above it is obvious that
Rotary places considerable importance
on the activities of the Rotarian as a
business or professional man in achiev-
ing all four objects.

Importance of Vocational Service

Rotary’s program in vocational serv-
ice (business and professional relation-
ships) is a positive program of great
importance. By seeking to improve the
standards of business practice it goes to
the root of many present day difficulties
in business. If generally adopted it
would do much to place business enter-
prise on a basis of genuine prosperity.

Certainly, such possibilities make
Rotary’s efforts in vocational service
very much worth while. They provide
a tangible goal to aim at. They chal-
lenge the initiative of every Rotarian.

During the War—And After

(See the statement “Vocational Serv-
ice—a Wartime Challenge.”)

Developments due to the war have
necessitated many changes in the tech-
nique of business, but the ethical aspects
of business relationships do not change.
It should be easier than ever to promote
a general interest in vocational service,
for under present circumstances the
principles set forth in the second ob-

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