THE FOUR-WAY TEST

Like other Rotarians, Herbert J. Tay- he and his associates have applied a
lor of Chicago, believed in high ethical Four-Way Test to them.

.standards in business. To be sure that

In slightly adapted form, with Ro-

tarian Taylor’s permission, that test is

his business policies, plans, statements printed below for the use of every
and advertising are ethical, since 1933 Rotarian.

4.

Is it the truth?
Is it fair to all concerned?

Will it build good will for the
business ot profession and
better friendships for out
people?

Will it be profitable to all

concerned?

Copyrighted—Reprinted by permission