which will contribute to their success

should be observed:

1. Each talk should present the rela-
tionship from a craft viewpoint
and not from the narrow range of
the individual business of the
speaker.

2. It should present only those busi-
ness practices which contain an
element of right or wrong.

3. Each talk should be concluded
with a restatement of correct rules
of conduct described in the talk.

4. Positive rules of conduct which
state what a man shall do are
more important and stimulating
than negative rules which state
what a man shall not do.

5. The rules of conduct developed in
this way can be publicized and
should be helpful to all businesses.

Of these, number 3 should be especially
emphasized—Each talk should be
concluded with a restatement of cor-
rect rules of conduct described in the

talk.

Stating such rules is important for at
least two reasons:

1. It provides a standard by which
a Rotarian can judge his own
practices.

2. It provides definite rules which
a Rotarian can offer his fellow
craftsmen for incorporation in a
craft code.

Putting the Standards Into Practice

As has been indicated, a twofold .

obligation in vocational service rests on
each Rotarian:

1. to employ high standards of prac-
tice in his own business or pro-
fession, and

2. to encourage the observance ot
such standards by all members of
his craft.

Personal Application

In club meetings programs on voca-
tional service (business and professional
relationships) will direct attention to
standards of practice. During the meet-
ing the individual Rotarians should be
urged to survey their own businesses
with reference to such standards. Many
businessmen whose character is beyond
reproach and who endeavor to conduct
their businesses on high standards,
when inspired to careful self-examina-
tion of their current practices, are
amazed by some conditions existing in
their establishments.

Trade customs need the closest scru-
tiny as regards their ethical correctness.
Because many trade customs are old,
some businessmen incline to tacit ac-
ceptance of them, but that should not
prevent a careful appraisal of their cor-
rectness in the light of modern thought.
In the same way all other practices
should be given the closest examination.

Rotary’s Reputation in the Community

Remember that a community’s re-
spect for Rotary as an institution is
contingent on how well each Rotarian
exemplifies honesty and fair dealing in
his vocation. Since Rotary’s participa-
tion and influence in civic and other
objective activities requires a good will
attitude of the community, Rotarians
should conduct their ‘businesses so as
to merit respect and good will. No man
can be a forceful teacher of high stand-
ards who does not practice those stand-
ards in his own business.

Work in Craft Associations

Promoting the observance of high
ethical standards among others in his

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