ROTARY INTERNATIONAL |
35 East Wacker Drive
Chicago 1, IIL, U.S.A. |

FEBRUARY PROGRAM SUGGESTIONS

For ROTARY CLUBS

“Rotary Loaned You a
Classification”

Tell one of your most enthusiastic members
that the club won’t be satisfied until it has
in its membership every available, qualified
man in the community. Tell him that you
want a talk that will cause every member to
go out and be a salesman for Rotary. Warn
him that you don’t contemplate a “member-
ship drive,” but rather a “campaign of edu-
cation” which will sell the idea that Rotary
can and should be an effective force for good
in these critical times. Suggest to your
speaker that he send for some or all of the
references listed below. They will help him
in preparing his address.

References from THE SECRETARIAT:
No. 333, “Mobilizing for Greater Service’
No. 335, “A Rotary Interview”
No. 336, “Making Rotary Representative’’
From THE ROTARIAN:
February, 1944, ‘Classification Committee,”

Little Lessons in Rotary Series
November, 1943,

-“Rotary Must Be Felt,” Ricardo Colnteans

“Why Men Like Rotary,” Richard H. Wells

“Is It the Truth?”

Assign this question (No. 1 of “The Four-
Way Test’’) to a club member who has had
experience in the advertising field. Suggest
that he emphasize that cordial customer re-
lations are needed today to help keep the
morale of the community high, and at the
same time to help create a favorable attitude
toward private enterprise; and that one of
the best ways of creating this good will is
through truthful advertising. Let him cite

examples from his own experiences and dis-
cuss the inadvisability of using such phrases

as “money back if not satisfied,” “free trial

offer,” “the best you can buy,” etc. Although
misleading marking of merchandise is not
so prevalent today, due to price control—the
speaker can still show how this type of thing
can cause ill-will and even the lowering of
morale amongst the buying public.

References from THE SECRETARIAT:

No. 5380, “Cordial Customer Relations”

No. 538, “Personalizing Vocational Service”

No. 549, “Competition Can Be Friendly”

“Four-Way Test,” vest-pocket folder :

Copies of this small folder (one for each of your

members) will be furnished, without charge,
for this program, upon request to Rotary

International, 35 E. Wacker Drive, Chicago 1,
Illinois.

From THE ROTARIAN:

“Retailers on the Alert,” series running cur-
rently

January, 1944, “Truth in Advertising,” Allen
L. Billingsley

November, 1943, “Post-War Private Enter-
prise,” Debate-of-the-Month

“There’s a Job To Do”

Ask the chairman of the community service
committee, or the member in charge of the
club’s Work Pile project, to review the com-
munity’s Work Pile activities, and your club’s
participation, with special reference to per-
manent jobs that will be available to local
men and women as they are released from
the armed services. If some of these service
men or women have already returned home,
with honorable discharge, let the speaker
give some examples, describing how they
have resumed their places in the community.