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CENTRAL OFFICE, 35 EAST WACKER DRIVE, CHICAGO, U.S.A.

Office of the President
January, 1944

Dear Club President:

You will remember that 1933 was not a very propitious year to start
a new enterprise. However, your Board of Directors dared to dream --
and created a Spanish edition of our official magazine.

That was just ten years ago. Today, REVISTA ROTARIA is recognized
as one of the most important magazines published in Spanish. Hundreds
of schools use it in Spanish classes. Its circulation has passed the
20,000 mark. And, most important of all, it is helping mightily in
making Rotary a growing force for good in all Latin America.

I'm writing you because your Club can help extend REVISTA's service
to Rotary. It's by the simple device of underwriting gift "Fourth
Object" subscriptions to be sent to prominent non-Rotarians and institu-
tions in Latin America, selected by District Governors down there. If
you want an international service activity for your club, here is one
that you can fit to your club's exchequer.

A single "Fourth Object" subscription costs but $1.50 -- and one is
petter than none. But this year, the tenth anniversary of REVISTA
ROTARIA's founding it seems to me each Club in USCNB should make a spe-
cial effort to take a block of “Fourth Object" subscriptions. If your
club is already participating in this activity, perhaps you'll want to
add some more gifts -- even make it 100% for each of your members.

The procedure is simple: Just send word to THE ROTARIAN (35 East
Wacker Drive, Chicago, Illinois) how many "Fourth Object" subscriptions
you want, and your club will be billed for them in the usual way. Each
recipient -- prominent and influential businessmen, statesmen, church
leaders, etc. -- will be notified that the gift comes with the compli-
ments and goodwill of your Club.

Frankly, I can't think of a way a few dollars can do more to promote
inter-American good neighborliness with the accent on Rotary. I wish
Rotary International could do it, but that is impossible. So we'll have
to count on your Club and the 3,600 others in the United States and Canada .
that want to put our "Fourth Object" to work.

 

Charles L. Wheeler

OFFICES: CHICAGO,U.S.A. + ZURICH, SWITZERLAND + BOMBAY, INDIA + LONDON, ENGLAND