JANUARY 24 To 29, 1944 THE FOURTH WEEK OF JANUARY 1S, TRADITIONALLY, THE ROTARIAN WEEK—wiTH RoTaRY CLUB MEETINGS CALLING SPECIAL ATTENTION TO "OUR MAGAZINE” NOW STARTING ITS 34TH YEAR, THe "WEEK" THIS YEAR WILL BE OBSERVED FROM JANUARY 24TH TO 20TH. SOME CLUBS WILL BUILD UP FULL-LENGTH PROGRAMS BY ONE SPEAKER, OTHERS WILL HAVE ONE, TWO, THREE—— POSSIBLY FIVE OR SIX 4 OR 5 MINUTE TALKS BY MEMBERS. "THE PROOF OF THE PUDDING 1S IN-THE EATING," SAYS AN OLD PROVERB, BUT THE PROOF OF THE ROTARIAN 1S NOT SIMPLY IN THE READING—IT 1S IN THE RESULT THAT READING HAS ON THE BETTERMENT OF THE CLUB. Sc THE 1944 ROTARIAN WEEK SUGGESTION 1S A PROGRAM ON: "HOW OUR MAGAZINE MAKES BETTER ROTARIANS AND BETTER CLUBS" HERE ARE WORKABLE IDEAS - - - THEME: THE ROTARIAN and the Four Lanes THEME: Little Lessons in Rotary, of Rotary Service. Have the Club Aims Six "Little Lessons® have appeared and Objects Committee put on the program, .In THE ROTARIAN since August, 1943. Six Each of the four Committee Chairmen who make ‘four-minute summaries by six members of up this Committee can give 5-minute reviews the Club could make an effective presen- of articles THE ROTARIAN has published on tation. his Service during 1943. For example: 1. CLUB SERVICE: ‘The Chairman might mention THEME: Sharing Our Magazine. Most and briefly review It's Service Still (Feb- Rotary Clubs see that the magazine is ruary); Nearer: A New World Goal (May); sent to local libraries and schools. If Our Wartime Challenge (August); and Why Men your club does, why not ask the librarian Like Rotary (November). or school man to tell how THE ROTARIAN and 2. VOCATIONAL SERVICE: The debates-of-the- REVISTA ROTARIA are used by non-Rotarians.. month (every month), and the series Retailers ‘A report on "Fourth Object Subscriptions" on the Alert (February to December, 1943) to REVISTA ROTARIA--those sent to promin- offer this Chairman plenty of material. J. ent Latin-American non-Rotarians by Clubs Raymond Tiffany's article Talk it Out! in the in the United States and Canada--also fits January 1944 ROTARIAN, 1s "right on the such a program. button", 3. COMMUNITY SERVICE: Out of a wealth of THEME: My Favorite Department. To material, the series on the Work-Pile Projects get several Rotarians on the program, stands out. _— 4. INTERNATIONAL SERVICE: A report on RE- a. VISTA ROTARIA (ROTARIAN Spanish-language re publication--just ten years old) and the THEME; My Early Impressions. Have a a oe ee be new member report on outstanding arti- use ee so, a review of the book A World to L ta reprinting cles and authors in recent issues of our 30 articles of tke Pier ea, plus Magazine-—also, on wnat he likes mest the current articles in this series would about it. He may awaken latent interests make a sparkling program. in older members. NOTE: WiLL You PLEASE LET US KNOW THE KIND OF PROGRAM YOU ARRANGED, AND YOUR EXPERIENCE WITH IT—-JUST A NOTE, TELLING US WHAT YOU SET OUT TO DO AND WHAT HAPPENED: WHAT PEOPLE SAID ABOUT THE ROTARIAN AND REVISTA ROTARIA AND SO ON? SUCH INFORMATION WILL BE HELP— FUL IN MAKING YOUR MAGAZINE MORE INTERESTING AND USEFUL. ADDRESS THE EDITORS, THE ROTAR{AN, 35 East WAckerR Drive, Cuicaco 1, ILLinois, Fi-1/40—UM