The fruits of failure are not so allur- ing. In the rough-and-ready jamboree of Pacific Coast athletics, character- building and ivy-covered traditions do not compensate for 21-0 pastings. The coach who loses soon finds himself with walking papers stuffed into his re- luctant hands. No jobs as movie grid- iron heroes await players over whose prostrate forms touchdowns are scored. Unsuccessful teams stock no college treasuries, and neither do they build sta- diums, basketball pavilions or tennis courts. So the pressure to win is terrific. That means plenty of pressure and competi- tion in the gentle practice of inducing young men with broad shoulders and sinewy muscles to matriculate at Dear Old This-’n’-That. The New Wild West In the past five or six years, the scramble among the conference colleges for star prep-school athletes has been about as grim and savage as were the old wars on the coast between cavalry dra- goons and hostile Indians. From their cloistered classrooms, the professors have watched in horror as rival coaches, athletic directors and alumni have fought over ace halfbacks like starved wolves at a caribou feast. This melee over prize football mate- rial is not necessarily confined to such near-by colleges as Oregon and Wash- ington. Frequently it extends vast dis- tances into the Far West. The greatest high-school athlete in Portland’s history was Bobby Grayson. He was heralded as the boy who would make Oregon State the conference champion, for surely he would go to the campus where his brother had been be- fore him. But Stanford, 700 miles away, was not unmindful of the unstoppable qual- ity of Bobby’s line smashes. Stanford Collier's for November 19, 1938 ried about busily. Oregon State saw its dream of football conquest fade. Pretty soon Bobby turned up at Palo Alto— and his family, too! Needless to re- mark, when he came back to Portland as an All-America and rammed Oregon State around like a locomotive nudging empty boxcars, boos and hisses were plentifully mingled with the other noises of the trouncing. In 1933 the University of Oregon had a hard-driving team that tied for the conference championship. Then some prying professor noticed that of the eleven varsity performers, both tackles, both halfbacks and a guard were from California, a guard and the fullback were from Minnesota and an end was from South Dakota. This left three players from the state of Oregon. And the beards of several scholarly profes- sors trembled perceptibly when it was discovered that the football players from afar had been spared the out-of- state tuition fees required of other students. Eligibility squabbles rock every foot- ball circuit, but those in the Pacific Coast Conference have been especially volcanic. They have had all the tumult of the frontier West and none of the re- straint of the genteel East. Not so long ago a line-pulverizing fullback for U. C. L. A. was found to have played football elsewhere under two different names before he began performing in the Pacific Coast Con- ference. The other nine colleges raised a din of protest that sounded from the Mexican border to British Columbia, and the professors ruled ineligible one Ted Key, alias William Gelhausen, alias Tex Maness. The affair assumed a bizarre and garish tinge when Professor J. Earle Miller of U. C. L. A. established identification by scars on Key’s back from knife wounds suffered when he was a deputy sheriff in Texas. With Key rolling majestically through opposing |. alumni in the Portland area scur- forwards, U. C. L. A. had gone through | _ "Okay, here's the setup: Finger and Louis watch out front; Manny, Lips and Frank bring the cars around back; Stink and Rossi lug down the bags and the arsenal; Joe comes out with me and the dough, and Nino leaves a note the milkman shouldn't leave no more milk” G. MILLIGAN 77 WELCOME CHANGE FOR CIGARETTE SMOKERS The price of the world’s finest mentholated cigarette is down — to the level of other popular cigarettes. @ Change to Spuds— pocket the change—and give yourself a treat! @Spuds are milder, much more refreshing— premium quality at no premium in price. CHOICE OF PLAIN OR CORK AT THE NEW LOW PRICE REMEMBER, IT’S THE SAME SPUD Made of the same choice tobaccos — seasoned with menthol by the exclusive Spud process — at a new low price. Why pay more? © The Axton-Fisher Tobacco Co., Louisville, Kentucky