NEWS
10A THE UNIVERSITY DAILY KANSAN
THURSDAY, OCTOBER 20, 2005
Sport
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Beer pong now has a national tournament, the World Series of Beer Pong, being held in January outside of Las Vegas.
Marketing a product that can be dangerous raises ethical problems, said Dennis Rosen, associate professor in the School of Business.
His marketing classes talk about marketing and social issues, such as binge drinking and college students. These marketing decisions are ones his students will be making, he said, but wherever there is demand for a product, there is marketing for it.
The sun sets behind a tree with changing leaves along Route 21 on Wednesday, near Shortsville, N.Y. The first day of Autumn was Sept. 21.
Vally Braski/THE DAILY MESSENGER
"As long as it's legal, they will market it," Rosen said.
But the marketing of drinking games?
Fall's spotlight
"I see them crossing the line when they do that," he said.
Anheuser-Busch recently had a promotion that played off the beer pong craze.
The promotion was called Bud Pong. The company set wholesalers and bars up to participate in the game, but the rules called for water to be in the cups instead of beer to avoid binge drinking.
The Bud Pong promotion was canceled Monday because patrons weren't using water for the game, said Francine Katz, a spokeswoman for Anheuser-
Busch. The company didn't want binge drinking to be associated with the brand.
Vasiliy Beziuk/THE DAILY MESSENGER 01
Drinking games lead to binge drinking and health problems for students, said Bill Smith, public health educator for Watkins Health Center.
Even though a student may not be slurring speech or stumbling, blood alcohol content is the same, Smith said.
While students may think tolerance is a sign of being able to "hold their alcohol," it's actually a way for the body to hide intoxication, Smith said.
Participants are putting too much alcohol in their systems, which can lead to alcohol poisoning and increased tolerance.
But Lawrence and Bruin plan on bringing back their league next semester, and they never turn down a game.
Alcohol tolerance is a sign of developing or having alcoholism. he said.
A survey done by Watkins Health Center and the National College Health Association at the University found that 44 percent of students avoid drinking games.
"The only thing I can suggest is not to plain them," Smith said.
"On any given party, or any night we have people over, beer pong is played," Lawrence said.
- Edited by Anne Burgard
Tickets
Stuart also said there will be a transfer program so that students can transfer tickets to one another. The student with the ticket and the student wishing to gain the ticket must both come to the ticket office and complete paperwork. The ticket will be removed from the tinketholder's ID and transferred onto the other student's ID. There is a $2.50 fee for a transfer.
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If students get a new KUID at any point during basketball season, they must go to the ticket office to have their new ID on record with the ticket office. Beginning Nov. 7, the ticket office will scan students' IDs to make sure the magnetic stripe will work on game day.
"Kansas Athletics has made the financial commitment to make this process available to students," Stuart said.
Both Stuart and Marchiony acknowledged they expect to see some difficulties, especially at the beginning of the season.
"There will be problems on game day," Stuart said. "We're going to make the best of the situation."
Stuart said she did not anticipate the new process adding to the time it would take for students to enter the fieldhouse on game day, but she said she
would still monitor the situation and make adjustments as needed.
Stuart said the most common problems found at other schools that use a similar online ticket system were an invalid student ID or an invalid magnetic stripe. The student's ID will be invalid if he does not complete the entire pick-up process. If the game is not sold out, an attempt will be made to let the student in the fieldhouse. The second common problem is an invalid magnetic stripe, which results when it is not on record with the ticket office or the stripe is damaged.
HOW TO VALIDATE TICKETS
Because there are only 4,000 student seats in the fieldhouse.
and more than 8,000 students purchased the combination football and basketball ticket package, a lottery system similar to last year's will be used. Once the first 3,800 tickets have been validated, any other students wishing to attend that game will be placed in a lottery. Students who win tickets in the lottery will be notified via e-mail. If students do not receive tickets in the lottery, they will be issued a voucher to use if student seats are not full.
Marchiony said last season all students with a voucher were allowed into the fieldhouse.
Students must register their account online at the Kansas Athletics Web site, http://www.kuathetics.com, before the first pick-up period. They will register with their student ID number.
- Edited by Anne Burgard
◆ To validate tickets online:
1.Go to http://www.kuathletics.com
and choose the "log in" option.
2. Once logged into the system, a pick-up screen will appear with available games for the period displayed.
3. Choose games to attend by clicking on the link for each individual game.
8. If validating tickets for more than one game, select the "continue shopping" option and repeat the process for all available games.
on the link for our
4. The display will change to a vali-
tion screen where only one ticket
per name can be validated.
5. After entering a quantity, select the "add to cart" option.
◆ To check out tickets and pay the online transaction fee:
1. Select the "check out" option.
2. The next screen will ask for a credit card number to pay the online transaction fee. Upon approval, tickets for the games selected will be sent to the magnetic stripe on the KUID of the student.
3. The confirmation page will appear after the transaction is processed.
Print the confirmation page for use in the event of difficulties on gameday.
source: Kansas Athletics Department
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