4. 如图所示，在直角梯形ABCDE中，E是AC的中点，
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Student senators question the Student Executive Committee's decision to override the finance committee. Page 3A
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Students in Geology 571 learn about natural disasters such as earthquakes. Page 3A
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TACO
THE UNIVERSITY DAILY
KS STATE HISTORICAL SOCIETY
KA
TOPEKA, KS 66612
VOL.104,NO.87
THE STUDENT NEWSPAPER OF THE UNIVERSITY OF KANSAS
ADVERTISING: 864-4358
MONDAY, JANUARY 30, 1995
(USPS 650-640)
NEWS:864-4810
One win, one run for the money
By Jenni Carlson and Christoph Führmans Kansan sportswriters
KANSAS CITY, Mo. — The Kansas Jayhawks gave the Connecticut Huskies two surprises Saturday in Kemper Arena.
The No. 17 Kansas women's basketball team gave the first surprise by cutting No. 1 Connecticut's lead to four points with 1:51 left in the game. The Huskies won 97-87 — their closest margin of the season.
The second surprise was the point spread in the Kansas men's 88-59 thrashing of No.2 and previously undefeated Connecticut.
Despite a 30-point outing from sophomore guard Tamecka Dixon in the women's game, the Huskies countered with a 25-point performance from All-American senior forward Rebecca Loo. The shootout, broadcast on CBS, was the first-ever nationally televised men's and women's basketball doubleheader. It was also the first Kansas women's game on national television.
BASKETBALL: Kansas took on Connecticut in weekend action. Page 1B
The Connecticut men's team found out exactly how the Kansas men's basketball team played. The Jayhawks outscored the Huskies 30-10 during the middle of the first half and built a 47-27 haiftime lead, a lead that grew to 30 points in the second half.
"The significance of this game shows that we have a lot of potential, and the sky's the limit for us," said sophomore guard Jerod Haase.
Paul Kotz / KANSAN
Kansas guard
Jerod Haase
takes the ball
over Connecticut
forward Donny
Marshall during
Kansas' game
against Connect-
light
Kansas forward
Angela Aycock
shoots a jumper
from near the
three-point line
during Kansas'
game against No.
1 Connecticut,
near right.
Aycock scored 29
points in the Jay-
hawk's loss to
the Huskies.
Chinese New Year has deep meaning
By Eduardo A. Molina Kansan staff writer
Tomorrow, millions of Chinese people will celebrate the beginning of a new year — the Year of the Pig.
But some Chinese students at the University of Kansas started the party early when the Hong Kong and Macau Student Association held a Chinese New Year dinner party Saturday night at Ecumenical Christian Ministries, 1204 Orave A路.
More than 90 people came to the celebration, which included a Chinese dinner and a play about traditional ways to celebrate the Chinese New Year.
Joyce Ma, Hong Kong freshman and vice president of the association, said that the Chinese New Year was the most important festival for the Chinese.
"This is a celebration of all genera
tions and all families," Ma said. "We visit our families, and we have dinner together. Older members of the families give the kids red pockets with some money."
People born in the Year of the Pig have special luck. Ma said.
"People who are born in the Year of the Pig don't have to worry about food or money," Ma said.
Dominic Chang, a KU graduate who was born in 1971, another Year of the Pig, said people who were born in that year tended to be passive but generous.
Chinese New Year
Cy Cheung, Hong Kong senior, was also born in 1971. He said that friendliness was the most common characteristic for people who were born in the Year of the Pig.
Each year of the 1.2 year Chinese Zodiac is represented by a different animal. This year, the Year of the Pig, is the last year in the cycle
Previous Years of the Pig: 1983,1971, 1959,1947
People born in the Year of the Pig are supposed to be noble and chivalrous. Their friendships are life-long, but they are prone to marital strife.
"We are good at communicating with people," Cheung said. "It is not true for every person, but in general, we are good friends."
Neil Kuster, Minneapolis sophomore, came to the celebration because of his interest in the myths and tradi-
tions of the Chinese New Year.
The 12-year cycle of the Chinese calendar began in 2637 B. C. The calendar is supposed to have been invented by the legendary Emperor Huangdi.
"I think this kind of celebration is a good thing to see because every culture has different traditions to celebrate a new year," Kuster said. "It is interesting to see how new years are always a rebirth."
According to the calendar, the new year begins at the second new moon after the beginning of the winter, or between Jan. 20 and Feb. 20.
The 12-year cycle and corresponding animal for each year come from a legend about a race between 12 animals. The rat won the race, followed by the ox, the tiger, the rabbit, the dragon, the snake, the horse, the sheep, the money, the cock, the dog and the pig.
Less federal research money creates small budget deficit for KU
Cuts necessary across the board to make up for a $726,395 shortfall
By Matt Hood
Kansan staff writer
A decline in federal grants for research is responsible for most of a $728,395 budget shortfall at the University of Kansas.
The shortfall, which represents just over 0.3 percent of the Lawrence campus' $240 million annual budget, will force programs across the University to tighten their belts for the last half of the 1995 fiscal year, which ends June 30.
"In percentage terms, this is fairly small," said Lindy Eakin, financial director for the University.
Eakin said that a half-percent cut would be imposed on most revenueproducing programs, including the parking department and facilities and operations.
Eakin said that in addition to the half-percent cut for revenue-producing programs, all program budgets would receive cuts proportional to their share of the general budget. For example, if one department received two-thirds of the general budget, then it would bear two-thirds of the budget cuts.
Eakin said approximately $200,000 of the cut would come from central administration reserve funds.
"By making these adjustments midyear, the University can avoid the serious consequences of allowing these deficits to build," said Ed Meyen, executive vice chancellor, in a released statement.
Andrew Debicki, vice chancellor for research and graduate studies, said the majority of the shortfall, $556,634, came from a loss in federal support for research overhead costs.
Forty-six percent of federal grants for faculty research go toward overhead costs, such as lab equipment and office personnel. Debicki said the 1995 budget was planned with
that money in mind.
And although research money and grants at KU have gone up, funding for overhead costs is dropping, he said. State and private grants, which are replacing some federal grants, often don't provide overhead money or offer something less than the 46 percent provided by federal grants.
Debicki said there was also a shift in the type of grant being requested. The federal government is encouraging researchers to do applied research instead of basic research.
"This is a shift all universities are facing," Debicki said. "It's something the University will have to think about very carefully."
Debicki said that his office would pay about $40,000 of the cuts. He said each general sector of the University would decide for itself what would be cut.
Debicki said that the cuts this year weren't extensive but that the problem of budgeting for overhead costs wouldn't go away.
"We have to look to the future and what this means for planning for the future." Debicki said.
James Muyskens, dean of liberal arts and sciences, agreed that the future cuts would have a bigger impact.
Muyksens said that if the budget-cutting trend continued next year, the college would lose six to eight tenure-track professors.
David Shulenburger, vice chancellor for academic affairs, said that every academic unit would have to cut back on equipment or services.
"Everyone's going to have to do without some things they need," he said.
Reasons for KU's budget troubles
The Lawrence campus of the University of Kansas is facing a $726,395 budget shortfall in which $566,643 of comes from a reduction in federal grants. These grants pay for overhead costs of research, such as library resources. State and private grants provide less money for these costs.
Other reasons for the shortfall:
About $60,000 comes from money that was budgeted for University employees who are members of the Kansas Public Employees Retirement System. Most classified employees at KU belong to KPERS. According to state law, when members of KPERS retire, only 75 percent of the positions can be refilled. The University must return the money that was allocated for the salaries of the other 25 percent.
About $86,000 comes from lost out-of-state tuition. Through the Midwest Student Exchange Program, National Merit finalists from other states pay $1,528 a semester, which is $2,163 less than the $3,691 normally paid by non-resident students.
About $24,000 was needed to hire a programmer to bring KU's financial aid system up to date with changes in the federal financial aid system.
Making a racket
Both the men's and the women's tennis teams had winning weekends. The women defeated Boise State, and the men crushed New Mexico.
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Super Bowl ads draw attention of millions
Big-game time slots boost product sales
By Brian Vandervilet Kansan staff writer
"Hey, did you see that game-winning catch?" your friend asks after the Super Bowl.
"So what?" you reply "How about that Doritos ad!"
In recent years, Super Bowl advertisements have approached, if not eclipsed, the importance of the game itself. Thirty seconds of commercial air time during SuperBowl XXIX cost $1 million.
Advertising professors at the University of Kansas say these millions are justified because of the estimated 135 million viewers who watched the game.
"It's the importance of the game that makes the ads more important," said
Denise Linville, professor of journalism. "The ads can build an image for a company."
Linville said the rise in popularity of Super Bowl ads began during the mid-1980s, when Apple computers introduced the Macintosh computer by alluding to George Orwell's novel "1984."
"That ad drew so much attention," she said. "It started the trend of a company beginning their new campaign during the Super Bowl."
Arlo Oviatt, professor of journalism,
knows Super Bowl ads. He was one of two copy writers for the "Bud Bowl V" advertising campaign in 1983. The popular ad series began in 1989 and featured computer-animated beer bottles battling for the Bud Bowl title.
"You're talking about bottles talking and moving," he said. "It's pretty weird."
"Bud Bowl V" took more than nine months to create, he said. The two weeks
For "Bud Bowl V," actor Corbin Bernsen was recruited at the last minute to play the coach for the Bud Light team. Originally, producers had wanted Michael Richards, who plays Kramer on "Seinfeld," for the role. About 1,000 actors were paid to fill the stands and cheer as Budweiser defeated Bud Light.
of filming in San Diego's Jack Murphy Stadium were especially difficult, he said, because the work was done at night to have an even amount of stadium light. "I was so tired," he said. "We'd get finished at five in the morning. I really didn't get any sleep."
Ovitt said there was a certain mystique about Super Bowl advertisements. Advertising agencies, he said, traditionally had advised companies to save their biggest bang for the biggest game — a trend he expected to continue.
Ovitt said that Anheuser-Busch received more in sales revenue from the ad
SUPERBOWL! The 49ers stomp the Chargers. Page 3B
than the $10 million it cost to produce and air the commercial.
"It's a very, very strong promotion for them," Ovitt said. "It sells a lot of beer."
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