SPORTS UNIVERSITY DAILY KANSAN
Wednesday, January 18, 1995
3B
Pro football returning to St. Louis
Rams move from LA after losing money and games
The Associated Press
ST. LOUIS — The Rams are picking up stakes in Southern California and moving to St. Louis.
The expected announcement of the move was made yesterday by Mayor Freeman Bosley Jr., who began a news conference saying, "Today is a great day for this community. For the last nine months we have been working around the clock trying to bring NFL football to St. Louis."
If the league approves, pro football will return to the city the Cardinals abandoned for Arizona in 1987.
"Today is the day that the dream of a team of our own is now a reality," Bosley said. "The St. Louis Rams — how sweet it is."
Bosley, former Sen. Thomas Eagleton; U.S. Rep. Richard Gephardt, D-Mo.; and other officials then signed an oversized "relocation agreement."
"I have waited and wanted this day to happen for a long time." Gehardt said. This proves, he said.
that "St. Louis is a big league town."
"Let me tell you, we proved together the naysayers wrong," Gephardt said. "I am confident professional football is going to be a huge success in this town."
The city has assembled the ultimate care package, a deal that could mean $20 million in annual profits for a franchise that was 4-12 this past season and was projected to lose $6 million.
The Rams will get a shiny new $260 million domed stadium to play in, a shiny new $15 million practice facility to prepare in and a cushy $250,000 annual lease that won't cut into those profits. The city is retiring the Rams' $30 million debt to Anaheim, Calif, and is paying $15 million in assorted relocation fees.
So what does the city get in return?
"We all think St. Louis is better off with football for all of the intangibles: emotional, prestige, pride," said Frank Viverito of the city's Convention and Visitors Commission. "All of those are going to make this a winner."
Not everybody is happy about the deal.
"Look at the loot they're going to get," said Tom Sullivan, who heads the Campaign For Better Government in St. Louis." The Rams are getting all the revenue, and taxpayers are picking up all of the cost."
Sullivan said he had been told by Jerry Clinton, a beer distributor who headed the city's failed expansion efforts, that the lease alone was worth $30 million a year over 30 years.
"It's apparently the most lucrative lease in the history of sports." Sullivan said.
Not only that, steep ticket prices exclude some fans. Before purchasing season tickets, permanent seat licenses that could run as high as $4,500 must be bought.
The Rams have the option to void the deal unless a certain number of PSLS are sold by those March meetings. Sources have told the St. Louis Post-Dispatch that figure is 40,000.
Bringing back pro football hasn't been easy for St. Louis. The city lost the Cardinals in 1988 when Bill Bidwil moved them to Phoenix and twice lost out in the 1993 expansion sweepstakes to Charlotte, N.C., and Jacksonville, Fla.
The Rams have agreed to play for the first month or so in Busch Stadium. The domed stadium is due to be completed around Oct. 25.
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