University Daily Kansan
Thursday, February 12, 1970
3
Area radio tempts diverse tastes
Bv GREG BASHAW
Staff Writer
With the aid of automatic cueing, Darrell Morgan, Lawrence special student and disc jockey at KANU radio, listens listeners
of his "This Afternoon" program a smooth transition between
both. Turntables are controlled from the panel in front of
the console.
Spinnin' discs
With the wide diversity of radio station formats available in the Lawrence listening area, there's a good reason to be a dial spinner. Area stations tempt musical tastes ranging from classical to jazz, with live, taped and even automated broadcasts.
Lawrence's only commercial FM station, KLWN (106), features "album oriented rock," program director Mike Schmidt said yesterday. KLWN's songs are selected for an audience that prefers more sophisticated music than top 40 stations play, he said.
Schmidt said tastes of Lawrence listeners were hard to gauge because of the rapid speed at which they eat.
"If there's an excellent single on the top 40, we'll play the album version of it," Schmidt said. "The album cuts are longer and not hacked up like the singles."
“It’s hard to pinpoint an audience when half of it leaves in the summers,” he said. Because of this turnover, KLWN tries to convince his students of the musical interests in its programs, he said.
"We play a bit of country, some rhythm and blues and a little jazed-up rock," he said. "And we'll give unknown or local music if they've got a good quality record out."
SCHMIDT SAID KLIW had begun its current format six years ago, when most FM stations billed themselves as "beautiful radio," but the new FM stations would continue to grow in the next decade, while AM stations would have what he called an "information format."
"Because FM has the ability to carry stereo sound and bring out the highs and lows in recordings, it's the natural choice for a musical format." Schmidt said.
Tom Crabtree, program director for TWBIM-WA (808), Topeka, a station that has developed an information format, agreed to participate in theinate musical programming in the future.
Crabtreet said WIHB was primarily a "talk" station that featured occasional interviews and audience participation shows.
"People like to hear music but not commercial noise, and so much of what is heard is in the background."
CRAFTREE SAID he selected the few songs aired on WBW because they were more relevant to his audience.
O. W. Cunningham, assistant general manager of KRSM-FR (103.3) Kansas City, said that many listeners expected his station to keep them company by playing requested songs, but that this was imminent. He added one of the many fully automated stations in the area, recorded its programs one week in advance of airtime.
KPRS BECAME fully automated last year to cut down on operating expenses, Cunningham said. KPRS 'four disc jockeys' and 'ten players' would then feed them by tape into a computer.
The computer automatically plays and switches tapes during the programing. Cunningham said, KPRS's four disc jockeys were trained to listen for when then feed them by tape into a computer.
The disc jockeys are given autonomy in music selection as long as they stay within "a broad contemporary rhythm and blues range," Cunningham said.
KPRS's audience is primarily black, he said, although station studies have shown that many teenagers from other ethnic groups are among the station listeners.
Complementing the station's musical format are black network news and black podcasts.
"The four other black-owned radio stations in the United States all run programming similar in content to KPRS," he said.
The University of Kansas' KANU-FM (91.5) offers an alternative listening service for people not satisfied with other stations, the Dahringer, KANU program director, said.
The station showcases classical and jazz music, Dahringer said, along with syndicated National Public Radio programs. Two of KAUN's most popular programs, he said, were the symphonies and "Jazz in the Night," a lesson book that jazz showed ever night at 10.
"We have an especially loyal jazz following," he said. "The jazz shows are part of the joint effort between the announcer and musician because so many requests are taken."
DAHRINGER SAID he thought this rapport between the station staff and the listening audience was the most appealing feature of KANU.
Dahirring said KANU had one of the widest listening ranges in the state.
"We're received in the entire area from Kansas City to Lawrence to Topka," he said.
A station with a more restricted format and scope is KFKU-AM (1250, Topeka). The station rents facilities from WREN, another location, and broadcasts for only 50 minutes a day.
"WE'RE THE ONLY station in the country that uses another station's transmitter to broadcast," "Stu Jagoda, program manager," on paper, in assets, we don't even exist."
KFKU plays top 40 music and an occasional personality piece or new feature,
Jagoda said he and another KU student were the only station employees. No news is used on the programs, he said, because the station records its broadcast tapes a week in advance of airtime so they can be sent to Topeka.
University," he said, "and gives students a chance to get some experience doing actual work."
"Mostly the station just promotes the"
Another station that utilizes recorded tapes instead of live disc jockeys is KMBR-FM (10) Kansas City, Bob Minter, KMBR's program director, said the station's programming was prepared by Bonneville Broadcasting Consultants of New York
JAGODA SAID the 52-year-old station was the oldest in Kansas. It broadcasts afternoons from 1:35 to 2, and evenings from 7:05 to 7:30. Monday through Friday.
City. These programs feature "beautiful music" selections and are purchased by more than 40 stations throughout the country, he said.
He said that in the next few years radio programming would be more varied.
"With this wider market," Minter said, "You're going to see you an even greater deal."
"But on FM there'll always be music and more music. That's the bread and butter of
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