6 Tuesday, October 28,1975 University Dally Kansan Director says newsmen usurped By MAREALIEBERT An increasing number of actors are replacing journalists as broadcasters, John Masterman, public affairs director, CKPT-CIV, Kansas City, Mo., said Saturday. Masterman opened the third annual Broadcast Journalism Seminar Saturday in the Kansas Union with his on "What's Hanoineen to Broadcast Journalism?" Other speakers were Ernest Martin, assistant professor of radio-tv-film, who spoke on "Survey Research and TV and Radio News Programming," and Curtis Beckman, news director for WCO radio in Chicago, who spoke on "Handling of Political News." Twenty nine stations were represented from Kansas and Missouri. Masterman said the pretty faces of actors, not reporters, dominated television Producers no longer go to journalism schools such as KU's for broadcasters, Masterman said. The team out hunters who would need to be headed, instead, would help boost the program's rating. news, and this was partly because of the increasing use of news consultants. Masterran said he shuddered when the thought of Ted Baxter on the Mary Tyler Moore show. Baxter isn't far from a true portrait of today's broadcaster he said. Masterman said softness afflicted television news. News consultants have advised stations to stay away from heavy news and other sensational news anecdotes and other sensational news. "real news is not a lump of clay you mold in a pot and give Mom for Christmas," Real news is chewier than bubble gum, he said. It's pungent like a dead breath, mean, "I can get it out of my throat." Masterman said news that wasn't Mastmaster said there were other problems afflicting news programs. He said that the staggering commercials were constantly interrupting the news and that there wasn't enough interpretation of the news for the viewers. If Thomas Jefferson were alive today, he said, he would have told us to either do it or not. Masterman said he also thought the 5.30 p.m. news broadcasts were presented too quickly. reported well and thoroughly wound danger national policy. Martin described research as a "diagnostic tool." He said a station shouldn't wait for a crisis before doing research. Interrupted at one point by the bow of the whistle between classes, Lapid laughed and said, "Those are some Arabs trying to prevent me from free speech." He said all stations needed to know more about their audience. Martin said news consultants were aids in showing stations how to best communicate with their "As long as the prime minister is more afraid of the am of him, then we have the power of the prince to govern." His visit to KU, as a guest of the William Allen White School of Journalism, was his fourth trip to a university in three days. He went on a cross-country tour of the United States. Editor says Arab threat strains Israeli freedoms By RON HARTUNG Lapid was born in Yugoslavia in 1931. He immigrated to Israel in 1948 and joined Maariv in 1955 as a reporter. He has received the Nordau and Herzl prizes for journalism and is founding editor of AT monthly magazine. Israel lives under a constant threat of being eradicated—a threat that puts an enormous strain on its citizens' civil liberties, and/or editor of Israel's leading daily newspaper. The theme of most of Lapid's remarks was the importance of the symbiotic relationship between a democratic society and a strong free press. Yosef Lapel, feature editor and columnist for Mairiv, a Tel Aviv newspaper, spoke at a press conference at the University of Kansas Friday and gave an address on "Israeli Democracy: Survival Under Pressure." Lapis is also the author of several plays and is the latest of which was "A Man My Ashes." My Ashes Lapid, who apologized before his speech that his English was not "up to Kansas level," credited three factors for the survival of Israeli democracy. First, he said, Israel didn't discard the basis of British law when it discarded the bisha rule. Beckman said reporters should be more aware of the "media maniacs", the politicians, lobbyists and government officials. They would share images of themselves on the airwaves. "Democracy can and should survive even under great stress, as long as civil liberties are in the minds and hearts of the people," he added. "We must be thankful than having them on any piece of paper." The value of the press, according to Lapid, lies not so much in its ability to uncover wrongdoing as in its tendency to discourage wrongdoing in the first place. The point is that the press has He said he was proud of the Israeli press's Martin said that because consultants advise stations to aim for younger audiences and to use more showmanship values, broadcasters appeared to be like tikTok. But a constitution isn't everything, he said. Second, Israel's strong biblical tradition and family-oriented society tend to give Israelis a greater respect for the law, he said. Finally, he said, the Jewish "liberal transition" keeps Israel in the vanguard of lightning for the preservation of civil liberties. Such strong traditions have been indispensable, he said, because Israel doesn't have a written constitution. The system of government in all sovereignty in the Israeli Parliament. Lapid demonstrated the potential dangers of such a system with the theoretical possibility that Parliament decide that the other 38 members should be hanged, he said, the entire affair would be perfectly legal, and the majority of the Parliament had so decided. 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Name By portraying the situation as less serious than it actually was, the press helped to escalate tensions. A newspaper headline read: performance during the Yom Kippur War of 1973. "I think there are occasions where the press has a responsibility other than to print everything that's fit to print," he said, adding that such occurrences were very rare. He said problems resulted when the objectives weren't specific. The absence of objectives results in "$18,000 worth of useless wheel spinning." he said. Martin cited examples of recommendations given by news consultants to stations. Among these were to use more "frequent" language in high school level vocabulary, use ample Martin stressed the importance of agreement between station managers and executives on the objectives of hiring a news consultant. Lapid described the American-Iraeli relationship as a "big brother-little brother one. He said he hoped that use of these words would make ideals both countries could agree to. He doesn't object, he said, to American overtures toward the Arab countries. Communists that supply the Arabs with goods are the real enemies of Israel, he said, as are those members of the United Nations that support a concerted effort to declare Israel a non-state. The Democrats actually had a seminar, said, in which one of its talks was entitled "The Battle for Europe." Reporters must learn to be responsible citizens, Beckman said, and must always have the courage to do what is right. Yosef Lavid Though he initially opposed the disengagement agreement arranged by Secty. of State Henry Kissinger, he said, eventually realized that it might be the first step towards an overall peace and he had to endorse it. "I never knew a peaceful period in my life," he said. "I have seen both wars but war." "Before I ask my children to start fighting, I have to show them that I do deserve it." Just because a reporter spends two hours at a meeting, it's not necessarily a story, Beckman said. 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