Thursday, November 11, 1999
The University Daily Kansan
Section B·Page 3
Football ticket sales down despite wins
By Mike Miller
sports@kansan.com
Kansan sportswriter
It's been an up-and-down season for the Kansas football team — and for fan attendance.
The Jayhawks, 4-6 overall, won two of their last three games and are playing their best football of the season, according to Coach Terry Allen. The 45-10 Baylor defeat was the second largest margin of victory this season, but the attendance was second lowest of any home game this year.
"Fans didn't come to the Baylor game, so now we have to see what they respond to," said Rick Mullen, director of promotions for the department.
free.
"We're not in a habit of discounting our tickets," Mullen said. "But this is an opportunity to help promote the seniors in their final home game."
Even with a 69-degree temperature, the announced attendance was 28,600. The only game that had a smaller crowd was the 27.9 victory against Southern Methodist University, when 24,700 fans came in 49-degree overcast weather.
The department will promote heavily the last home game, against Iowa State on Nov. 20, and will offer discount tickets for only the second time this season. In a senior send-off promotion, all tickets — reserved, North Bowl and student tickets — will be offered as buy one, get one
Attendance at Kansas home football games
Attendance at home football games is declining, despite recent temperatures and the team's recent improvements.
5,000 15,000 25,000 35,000 45,000
Overall, season ticket sales were slightly lower this year compared with last season, with 19,973 season tickets sold this season, and 19,992 season tickets sold last season.
With the new press box, scholarship suites and MegaVision scoreboard, one might expect ticket sales to increase. However, sales usually mirror a team's record from the previous season, said Doug Vance, assistant athletics director.
So the Jayhawks 4-7 record last season didn't help this year's ticket sales much. But things have been on the upswing this season, as public ticket sales — reserved season, suite level, corporate, recent graduate and family plan tickets — increased in sales from 11,622 tickets to 11,719 tickets sold this season.
The 36 scholarship suites — eight of which were not sold before the season — have been sold for the remainder of the season and next season. Williams fund director Scott Willains said that was just a matter of convincing potential buyers that the suites were finished and worth the $22,000 to $50,000 price
JAYHAWKS
Cal-State Northridge
80 degrees, score: 71-14
San Diego State
79 degrees, score: 13-41
Southern Methodist
46 degrees, score: 27-9
Missouri
45 degrees, score: 21-0
Nebraska
62 degrees, score: 17-24
Baylor
69 degrees, score: 45-10
JAYHAWKS
Kristi Elliott / KANSAN
The remaining ticket sales, such as K-Club — former Kansas athletes
tag.
— faculty, staff and student tickets have decreased since last year, especially the all-sports tickets. The Athletics Department sold 6,417 all-sports tickets last year, with 137 football-only tickets. This year, it sold 6,106 all-sports tickets, 97 football-only.
Jayhawk business partners and University of Kansas Athletic Corporation ticket sales increased, but that accounts for 220 tickets.
Walk-up sales are the dependent
factor. These tickets, usually bought either the week prior or day of football games, fluctuate depending on the weather and the opponent.
When Southern Methodist came to Lawrence, it was cold and rainy. That didn't help ticket sales. When Missouri and Nebraska came, the weather was more accommodating to ticket sales. It was 45 degrees and sunny for the Missouri game, which attracted 42,300 fans. For Nebraska, 45,100 people sat through a night game with the temperature about 62 degrees.
— Edited by Clare McClellan
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