Wednesday, July 28, 1999
The University Daily Kansan
Section A • Page 3
Do you remember the bikini team or the three frogs?
Continued from page 1A
in business who teaches marketing, said that sex in advertising could be used to get the attention of certain markets.
"Classically it has been used to appeal to young males," she said.
Tr ILe, Omaha, Neb, senior, said that sexy ads got his attention.
"Yeah, I think it helps a lot to have a beautiful woman," he said. "If I'm flipping through the channels, I will definitely stop."
He said that while the image might get him to consider a product, it wouldn't get him to buy the product.
Shauntie Blue, Lee Summit, Mo. senior and Kansan business manager, said that sex was not used extensively by the paper's advertisers.
"Lawrence is a conservative town." she said.
Ads for strip clubs or bars holding wet T-shirt contests are the exceptions. Blue said.
But Claterbos said titillating images can backfire on those who use them.
"It can be a very difficult ad component to control," she said. "Take Obsession perfume. It created so much controversy that it probably turned off a substantial number of its potential costumes."
Sexy can easily be perceived as sexist. Claterbos said.
Sex in ads could even land a company in court. Female employees sued Stroh's alleging that the bikini ad created an atmosphere conducive to sexual harassment.
"Sex in advertising is declining as the sole appeal in the advertising," she said. "Or at least it's used more subtly than in the past — you don't just drape pretty women across an automobile."
Basow agreed.
"If you buy cologne, you're buying a smell, not sex," he said.
But if it's not working, why is it still so ubiquitous?
"You can't assume if you see it that it's working." Basow said. "Advertisers aren't really sure what works."
Edited by Chad Bettes
StudEx says no to more graduate representation
By Matthew Friedrichs
Kansan editor
The Student Senate Student Executive Committee (StudEx) will not guarantee a third graduate student representative at its meetings.
StudEx makes decisions about Senate agendas and passes legislation when school is not in session.
Partha Mazumdar, chairman of the graduate affairs committee, introduced a bill that would have added the chairman of the Graduate Executive committee—the committee that makes decisions about the graduate affairs committee's agenda and meetings—to StudEu as a voting member.
The vote on July 21 failed.
"I think it's obvious that the Student Senate executive staff has little regard for graduate students."
tives on the current StudEx, but all of the 11 StudEx voting members potentially could be graduate students if graduate students were elected to positions that fill the StudEx seats.
Mazumdar's legislation would have increased the size of the group to 12.
The chairmen and chairwomen of the five Senate standings committees, the student body president and vice president, the three student SenEx members and a chairman compose StuEx.
graduate affairs committee chairman
"I voted for the whole student body." Maxwell said.
"There are two seats reserved for graduate students," Walker said. "That, to me, is enough."
"I think it's obvious that the Student Senate executive staff has little regard for graduate students," Mazumdar said.
Korb Maxwell, student body president, disagreed. Maxwell voted against having the GradEx chairman on the committee and said the position did not make sense.
Partha Mazumdar
Mazudar and Amy Cummins, graduate student senator and representative to the University Senate Executive Committee (SenEx), are the two graduate representa-
Ben Walker, SenEnX representative, agreed with Maxwell's vote against adding another graduate student seat.
Cummins argued in favor of adding the seat. She noted that every graduate student at one time had been an undergraduate She also said that graduate students at KU received that the
were left out and that the elimination of GradEx representation on StudEx proved the point.
A vote in favor of Mazumdar's legislation would have reversed a decision StudEx made when its members voted to eliminate the GradEx chairman as a voting member in June because the inclusion of the GradEx member was inconsistent with the University Senate Code.
Student Senate bills fail to pass StudEx if they don't receive a majority of votes. The vote on Magudar's bill failed at 5-5.
Marlon Marshall, StudEx chairman, could vote to break a tie either to pass or fail a bill, but he declined to vote on Mazumdar's legislation.
Scoring a bull's-eye more than just a wink
—Edited by Kimberly Erb
Attraction equation no simple formula of looks and charm
Tall, dark or handsome... does it really matter?
By Lisa John
Kansan managing editor
Common sense says it shouldn't, but depending on who you ask, it might be important.
Dennis Dailey, professor of social welfare, diagraphed a bull's-eye on a chalkboard during a spring lecture. The innermost circle is an "attraction template," he said. This is the "thing" that draws us to another person from across a crowded room.
It's about looks, but it's not just about looks, Dailey said. It's the whole package.
Further, relationships are more likely to succeed when each person fits into the other's attraction template.
Shawn Henry, Ottawa sophomore, said the first thing he notices is hair.
Different people describe their own attraction templates in different ways.
"I like nice hair, short, parted down the middle, preferably blond," he said. "She doesn't have to be thin — it's preferred, but it's OK if she's not."
Henry said that after first appearances, eye contact is important, as is being a friendly and fun person.
Dennis Hermreck, Garnett junior, said first impressions matter.
"I'd be lying if I said that it didn't have something to do with physical attraction — at least initially," he said.
The perfect look? According to Hermreck, "It's a nice ensemble of characteristics. One is not so important that it outweighs the others."
As far as personality, Hermreck said he looks for someone who is intelligent, sincere and honest. "Also, someone who's not wildly moody," he said. "Just someone who is usually in a good mood and enjoyable to be with."
Sara Nelson, lola junior, said that it's not specific physical characteristics, but rather a person's confidence that draws her in.
"If someone smiles and makes eye contact, you can tell that they are confident with themselves," Nelson said. "Sometimes it's also reflected in the way they carry themselves."
Susan Mackie, Ottawa sophomore, said there are no specific physical characteristics that she looks for. "It's just whatever my whim of the moment is," she said
Personality traits she looks for are a sense of humor and intelligence.
more important, Mackie said, is the sharing that comes from having the same sorts of values and goals in life.
"I think the ability to listen is important, too." Mackle said.
As is openness. "I have a hard time dealing with people when I don't feel that they're being open
with me, " she said
sise saat
■ Mija
Lawton,
Topeka
freshman,
said the first
thing that
attracts her
is looks. "I
think it's the
eyes and lips
Dailey: describes attraction template in class.
pretty smile and nice teeth," she said.
And in
talking to someone, Lawton said she listens for the maturity level of the conversation. Another contingent is height, she said "I'm five feet seven inches tall, and I always look for someone taller than me."
As far as personality, she looks for someone who is honest and truthful and is not afraid to hold hands in public.
— they always start out nice as long as they want you or they want something from you."
"It's hard to find all that — it can take a long time," she said.
"And then you can never be sure
Diana Martino, Paraguay,
will be starting classes at KU
this fall. Married now, she said
she likes people who are confident.
"They need to be sure of what they want in their lives, in their work, and in the girls they date," she said.
Where looks are concerned,
Martino said she's learned that
it's not really important.
"I used to think that I liked dark hair and dark skin," she said. "But personality is more important - blond hair, bald, it doesn't matter."
Edited by Derek Prater
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