THE UNIVERSITY DAILY KANSAN
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NEWS MANAGEMENT
Editor-in-chief Katie Kutsko
Managing editor-production Allison Kohn
Managing editor - digital media Lauren Armendariz
Associate production editor Madison Schultz
Associate digital media editor Will Webber
ADVERTISING MANAGEMENT
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NEWS SECTION EDITORS
Digital media and sales manager Mollie Pointer
Associate news editor Duncan McHenry
News editor
Emma LeGault
Sports editor Blake Schuster
Associate sports editor Ben Felderstein
Entertainment editor Christine Stanwood
Head copy chief Tara Bryant
Special sections editor Dani Brady
Copy chicks
Casey Hutchins
Hayley Jozwiak
Paige Lytle
Designers Ali Self Clayton Rohman Hayden Parks
Design chiefs Cole Anneberg Trey Conrad
Opinion editor
Anna Wenner
WEDNESDAY, JANUARY 22, 2014
Photo editor
George Mullinix
Associate photo editor Michael Strickland
ADVISERS
Media director and content strategist Brett Akagi
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CONTACT US
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The University Daily Kansan is the student newspaper of the University of Kansas. The first copy is paid through the student activity fee. Additional copies of The Kansan are 50 cents. Subscriptions can be purchased at the Kansan business office, 2051A Dole Human Development Center, 1000 Sunnyside Avenue, Lawrence, KS., 66045.
The University Daily Kansan (ISSN 0746-4967) is published daily during the school year except Friday, Saturday, Sunday, fall break, spring break and exams and weekly during the summer session excluding holidays. Annual subscriptions by mail are $250 plus tax. Send address changes to The University Daily Kansan, 2051A Dale Human Development Center, 1000 Sunnyside Avenue
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Calendar
Wednesday, Jan. 22
What: Watchtower screening
When: TBA
Where: Liberty Hall
About: Pelin Esmer, a Turkish filmmaker, will present her film and answer questions following the screening.
Thursday, Jan. 23
What: Kansas Food: What We Eat, Who Produces It, Future Trends and Legal Developments When: 3 to 5 p.m. Where: The Commons in Spooner Hall About: Four local experts will speak about current issues in agriculture.
What: Hallmark Symposium Lecture
Series
When: 6 to 8 p.m.
Where: 110 Budig Hall
About: Previous faculty member
Richard Downs will speak about his experience with printmaking.
Friday, Jan. 24
What: Philosophy Lecture: "Brutal Propositions"
When: 4:30 to 6 p.m.
Where: Pine Room in Kansas Union
About: Ben Caplan, a professor from Ohio State University, will speak. The event is free to the public.
What: Benjamin Britten's "The Rape of Lucretia" (KU Opera)
When: 7:30 to 9 p.m.
Where: Crafton-Preyer Theatre,
Murphy Hall
About: Tickets $15 for adults, $10 for seniors and students. Additional show on Sunday at 2:30 p.m.
FOOD & DRINK
Saturday, Jan. 25
What: Art Cart: Express Yourself
When: 10 a.m. to 4 p.m.
Where: Spencer Museum of Art
About: Free hands-on art activities
for groups and families.
Online orders ease customer phone fears
MADDY MIKINSKI
news@kansan.com
Fear of embarrassment may diminish pizza sales, a Duke University study suggests. International faculty from Duke's Fuqua School of Business conducted research relating to online pizza ordering and its decreased potential for embarrassment as opposed to phone ordering.
"Personal interactions may inhibit certain kinds of economic activity, perhaps because customers wish to avoid the potential for embarrassment," the study says.
In other words, customers are going to spend less-or not at all-if they feel they will be embarrassed in the process of ordering. In the pizza sphere, the embarrassment lies in bumbling phone orders.
Fred Tucker, owner of Freddy's Pizza, has a lot of experience with embarrassing phone orders.
"A lot of times people on the phone are rushed or don't know what is on the menu," Tucker said in an email. "When people order online they have an unlimited time to decide what they want to eat."
Without the constantly changing order and the menu ignorance, the opportunity embarrassment drops to practically zero.
Dr. Christian Vargas, a psychologist at KU Counseling and Psychological Services, gives a deeper explanation of embarrassment and how it affects us.
"When people feel embarrassed it's typically because they feel exposed and awkward," Vargas said. "It is a self-conscious emotion that tells us that we failed to behave in accordance with some social norm."
In the case of the pizza parlor, the social norm is being informed and knowing the order. Embarrassment sets
in when these standards are not reached.
Do you prefer to order your pizza over the phone or online? Why?
"I think [online] is easier than ordering on the phone.And a lot of places are ordering online."
CONNOR DELFELDER sophomore
"I would prefer over the phone. Just because it's person to person and it's immediate."
Dr. Vargas can use this to explain the shift in popularity from phone ordering to online ordering.
MORGAN LAWSON graduate student
"If you have felt embarrassed in a certain situation, you might try to avoid being in the same situation or prepare to behave differently next time," Vargas said.
BENNET GOECKNER graduate student
"Online. Way more convenient. It has a list of all options and there are no awkward interactions."
"People order the weirdest stuff online," Tucker said. "Like three brownies and nothing else."
The fear of embarrassment helped change the ways pizza is available and even revolutionized pizza itself.
form of avoidance. Online, the menu is always displayed and there's no employee to hear an order change six times.
Tucker described a pizza
While closing some doors, ordering online offers a new option: the possibility for crazy ordering.
my phone. I think it's faster just to call it up and get it. But I've done both."
In reality, ordering online is a
Edited by Jamie Koziol
order with toppings ranging from feta cheese to nacho sauce and fries. With a better understanding of the menu, customers are able to customize their pizzas in ways they've previously never been able to do.
SARA BRIGHAM junior
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