UNIVERSITY DAILY KANSAN
MOLDERS OF OPINION HAD PICTURE SNAPPED
Then They Heard Experts Talk Shop From The Platform
Platform
Two hundred editors and newspaper men who arrived in Lawrence for the Editorial Association, attended the first meeting en masse in Fraternal Aid hall to hear the program of eight papers read by the members of the association and men who have had experience in the kind of work that they discussed from the platform.
In addition to the regular program the men heard a detailed discussion of "Costs in the Print Shop" delivered by a Chicago expert.
In the afternoon, the Fraternal Aid Association had a group picture taken of the editors and every member of the Editorial Association will receive one of these pictures.
"Many newspaper men are short-sighted, and some are stone blind when it comes to distinguishing being a victim or an accomplice in a legitimate weekly field," said Will
WILL BECK MAKES ELOQUENT
PLEA FOR COUNTRY WEEKLY
T. Beck of the Holton Recorder.
"The Kansas editors are ambitious and commendably so, else the press of Kansas would never have attained the high rank it holds in American newspaper-dom. But I sumbit this proposition which
seems to me to be fair. If the editor of a prosperous and successful weekly discovers that his capabilities and energies demand a wider scope, let him sell his paper and move to a larger town which would furnish more elbow room, but for the sake of our profession, never let him outrage the dignity of his paper by converting a healthy weekly, running smoothly in its normal grooves into a sickly daily gasping for breath, and a life in a barren field.
Nate E. Reece, editor of the Stafford Courier, argued for a raise in the subscription price of the country weekly. The speaker pointed out the general increase in the cost of living and maintained that the yearly price of a weekly paper must be advanced with other commodities.
"There is probably no definite demarcation between a weekly and a daily town. In Kansas the proportion of weekly papers to dailies being about ten to one, this plea for the weekly has to with making the weekly editors more contented and better satisfied and to impress them with the fact that their papers occupy the same relative degree of importance to their town and community as the great dailies do to the large cities of the country."
MR. REECE WOULD RAISE
PRICE OF STATE WEEKLIES
"To the farmer subscriber who complains of the increased price," he said, "you can show that he is getting more for his wheat, cattle, hogs, chickens, butter eggs, and eggs." When then the dollar price was established."
G. C. Palmer, of the Jewell City Republican, addressed the StateEditorial Association at Fraternal Aid Hall this week in the Court Street, "The Newspaper and the Party."
The Staffford paper raised their subscription price two years ago and Mr. Reece said the circulation of the paper actually what it was before the advance.
In trying to find a reason for the increased influence and usefulness of the newspapers, Mr. Palmer put forth the opinion that the newspapers were more dependable and worthy of trust than formerly.
"The cheap weekly from a distance in no way affects the local paper and sooner or later the subscriber who stops the home sheet this day. This the sight of name in print is exilr to him for he is only human."
NEWSPAPERS ARE FAIRER IN POLITICS THAN BEFORE
"The primary elections have changed things greatly," said Mr. Palmer. "A newspaper now has much greater influence than before. The good of the party formerly made great appeals
to the country editor through his pocket. I know that my mind has been open to every Republican argument and closed to any argument of the opposition. My candid belief, born of personal experiences, is that you can't change the political opinion of an editor who holds the postoffice or expects the county printing.
"The truth is something that favors an editor's party, and a political lie is something that hurts it. Moreover this is expected of an editor who is a direct beneficiary of his party. Although parties are useful," continued I believe that just as a camel could threaten with a hump, so can an editor be just as prosperous, more influential and of far more service to his party if he could forever rid himself of the idea that his party owes him anything."
"I want a free hand to support the measures in which I believe. I want the high Kansas privilege of boosting our economy and knocking the things I don't like."
Mr. Palmer explained that parties were useful and had a high mission, which is to unite the minds and activities of the men who are of one mind on great moral or political questions that effect the country's welfare. "Politics," said he, "is a mighty and indispensable force in a free country.
"I have never yet seen an editor" concluded the speaker, "who, in taking pains to treat the opposition with money or self respect by that policy."
**COUNTRY SHOPS SHOULD**
HAVE AN HOUR COST OF $1
"The buyer of printing often finds that there is nothing resembling a standard of prices. If he is disposed to shop around, he can very easily obtain a dozen different estimates on a job from as many different printers," saidlick Fookeek of the LeRoy Cost in a Country office" at the meeting of the Association down town this afternoon.
"However," he continued, "when a printer buys ink, paper, type and other supplies no such state of things is found. He buys at a standard rate, but is apt to sell his product at any old rate he can get. The great trouble is that instead of using a cost system, we are inclined to use the "guess" system. And the man who guesses lowest invariably gets the job in competitive bidding and invariably loses money on the work.
"Printers should stop guessing. The practice simply encourages the customizer to guess.
M. Dr. Fockele said that the tendency among the owners of small offices was to take less than the larger city shops telling themselves that their lower rent would allow them to do so, but as a matter of fact the increased efficiency of the city shop and a subsequent of each job's proportion of the overhead
expenses offsets the lower rent and any other lower expenses.
"So we can take it for granted," he said, "that our hour cost should at least equal that used in the best city offices."
M. Roccake advocated that an hour cost of $1 should be adopted by all the smaller offices and showed that the use of such a standard would mean the financial success of many of the smaller country shops that are now having trouble in paying the help on Saturday night. He demonstrated that the increased cost of printing to the buyer would be paid without question when the factors of cost that enter into the jobs are explained.
EDITOR DAVIES FAVORS
LABEL FOR PAID ITEM
Gomer T. Davies of the Concordia Kansan spoke on "Newspaper Advertising for Candidates for Primary Election." Mr. Davies is heartily in favor of the new law, which requires a candidate appear in papers in favor of candidates, as which are paid for, to be marked as being advertisements.
He said, "I am in favor of the new
He said, I am in custom of the candidates tooting their own horns, at so much per toot."
"It is helpful to the fellow who formerly sold his opinions, in that it makes him more honest, and helpful to the other type of editors, who his conscience with money for editor opinion
type of editors, who would not stain his conscience with acceptance of money for editorial expression of opinion.
“Do not misunderstand me,” he added, “by coming to the conclusion that I am in favor of the dehorned editor for if the exigences of the situation demand it, climb to the seat of your editorial tripod and give them both barrels.”
Taking money for editorials is crooked according to Mr. Davies, but he does not think that there was much of that in Kansas. He said, "I think I may safely assume to say that no successful Kansas editor ever did touch a dirty dollar in the game of politics."
There was a time, however, when a country editor did not dare show any evidences of prosperity without being thought to have "sold out."
This time is happily past, according to Mr. Davies, and the time is come when "Kansas newspaper men may have light suits in summer, heavy ones in winter, and even their own automobiles, without creating suspicion of being blackmailers."
WHY EDITOR MUST BE
A JACK AT ALL TRADES
“Although this is essentially an age of specialists in almost all lines of industry, the average country editor still has to be a jacket at all trades.” A description of the tenor of the Climaxion Jacksonian, at the time of session of the State Editorial Meeting.
Mr. Peterson showed how the country merchant and carpenter had evolved into the specialist's class by the former becoming an expert in men's clothing and the latter turning his attention to lathing as in the case of the editor it is different.
SOMETHINGS HE MUST DO.
First, he must be a reporter, and go about with his pencle and his nose sharpened for news; then he must be a business man, and must keep a set of books and an up-to-date cost system. In these books, he should keep an accurate account of the time he looses in conversations with the town loafer; the proper amount to charge for obituaries and wedding notices which make no friends for the paper, and make half a dozen people glad and a thousand sore, allowing liberally for the wear and tear on imagination, and many more items of inestimable worth to the country editor.
"In addition to these, he must be a farmer, so that he can write intelligent books."
kids will know about a postpartum, so that he will know who to support for the election in his district and who can repair his presses when occasion demands; a lawyer, so that he can keep out of libel suits; a sportsman, so that he can write up a ball game, and an artist so that he can set up philsa paper and advertisements with
"In addition to these qualities, the country editor must also be a collector, or he will sooner or later be compelled to quit business due to a lack of proper funds. He must also be an ad-writer, an authority on language, a paragrapher, an information bureau, a detective, a solicitor, and a musician so that he can write up a musical entertainment intelligently, truthfully, and appreciatively."
NEWSPAPERS ARE THE HISTORIES OF THE STATE
"On the smaller papers, where the man who writes the articles also sets the type, greater reliability is obtained, and facts gathered from country weeklies are far more reli-
(Continued to page 4)
Engraver, Watchmaker and Jeweler.
ED. W. PARSONS,]
Lawrence, Kan
LAWRENCE Business College
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